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Cadillac ATS shines in Global Sales in July

Total Global Sales for Cadillac below; let’s compare to US Sales figures here: Large Cadillacs Continue to Lead Sales Gains in July.

World sales for the ATS continue to shine compared to US sales.  US sales in July were 2,119 and total sale were 4,983 so outside the US sales were 2,864, more than the US sales.  The ATS continues to shine as a world Cadillac, while the large Cadillac sales improve in the US.

The XT5 is a hit outside the US as well as in the US.  Global sales of 8,130 with US sales of 4,951 mean other markets bought 3,179 XT5s, a good result.  The XT5 may be the first Cadillac in the modern era to move more than 10K a month.

CT6 numbers were similar with the world market at about 1/2 of US Sales — Cadillac sold 827 in the US and 1,234 total so 410 outside the US.

Cadillac global sales of 153K by July (month 7) suggest total sales for the year of 260K, short of the 300K goal.

Press Release:

In July Cadillac sold 24,769 new vehicles globally, an increase of 20.9 percent. The sharp increase was driven by the brand’s newest models, the CT6 prestige sedan and XT5 luxury crossover, as well as the ATS product line supported by continued strong growth in China.

Sales in China soared 89.7 percent in July. Cadillac is experiencing sustained growth in China, the world’s largest market, with sales up 23.9 percent so far in 2016. Cadillac registered July growth in the U.S. and Canada as well, led by the new 2017 XT5.

The new XT5 sold 8,130 units in July, the most since its launch this past spring. Sales of Cadillac’s sporty ATS sedan and coupe models grew 32 percent globally in July. Benefitting from an acceleration in its production rate, the Escalade’s sales increased again in July, with sales up 4.3 percent overall in 2016.

In the U.S., the brand experienced volume growth while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network), the highest among full-line luxury brands.

“Product substance forms the foundation of our disciplined approach to global expansion,” said Cadillac President Johan de Nysschen. “Elevating every aspect of the business is how we earn incremental volume growth while simultaneously building brand prestige.”

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  July-16 July-15 % Change YTD-16 YTD-15 % Change
ATS 4,983 3,776 32.0 30,952 32,701 (5.3)
CTS 1,476 1,790 (17.5) 10,992 12,984 (15.3)
ELR 15 68 (77.9) 519 682 (23.9)
XTS 3,189 2,825 12.9 28,344 27,669 2.4
CT6 1,234 0 NEW 4,825 0 NEW
SRX 2,287 8,633 (73.5) 34,956 54,695 (36.1)
XT5 8,130 0 NEW 19,511 0 NEW
Escalade 3,455 3,392 1.9 23,838 22,854 4.3
Other 0 0  – 0 14
Total 24,769 20,484 20.9 153,937 151,599 1.5
GLOBAL SALES BY COUNTRY
  July-16 July-15  % Change YTD-16 YTD-15 % Change
United States 14,341 14,154 1.3 87,572 95,053 (7.9)
China* 8,757 4,616 89.7 54,575 44,060 23.9
Canada 869 857 1.4 6,327 6,520 (3)
Middle East 381 416 (8.4) 2,373 3,139 (24.4)
Mexico 165 137 20.4 970 994 (2.4)
EU** & Russia 158 145 8.9 1149 846 35.8
ROW 98 159 (38.3) 971 987 (1.6)
Total 24,769 20,484 20.9 153,937 151,599 1.5

###

FOR MORE INFORMATION, please contact David Caldwell at 586.899.7861 or david.caldwell@cadillac.com.

*China 2016 retail sales

**Europe sales are estimated, do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)

Large Cadillacs Continue to Lead Sales Gains in July

2016 Cadillac CT6

Cadillac had continued good news from large car sales in July, (after being up 48% in June):

  • Crossovers:  SRX+XT5 total 6,258 vs 6,753 last year or down 7%
  • Large Cars: XTS+CT6: total 1,753 vs 1,302 or up 35%
  • ATS: up 33% (Nice!).  I’d still like to see US ATS sales up closer to 5K/mo.
  • Looks like Cadillac is finally running out of ELRs.
  July (Calendar Year-to-Date)
January – July
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 2,119 1,588 33.4   11,883 14,095 -15.7  
CT6 827 0 ***.*   2,806 0 ***.*  
CTS 1,313 1,515 -13.3   9,219 11,204 -17.7  
ELR 15 66 -77.3   511 659 -22.5  
Escalade 1,703 1,669 2.0   12,167 11,579 5.1  
Escalade ESV 1,180 1,261 -6.4   7,733 7,662 0.9  
Escalade EXT 0 0 ***.*   0 2 ***.*  
SRX 1,307 6,753 -80.6   20,381 36,960 -44.9  
XT5 4,951 0 ***.*   12,159 0 ***.*  
XTS 926 1,302 -28.9   10,713 12,892 -16.9  
Cadillac Total 14,341 14,154 1.3   87,572 95,053 -7.9

Cadillac Press Release:

  • ATS and Escalade were up 15 percent and 1 percent, respectively
  • Cadillac dealers delivered 4,844 XT5s with a “days to turn” at 25 days
  • Year to date, Cadillac held the highest ATP in the luxury segment with $53,891

Cadillac Crossovers & SUVS Race Ahead in June

XT5 (c) Cadillac

The first-ever 2017 Cadillac XT5 is a comprehensively upgraded luxury crossover and the cornerstone of a new series of crossovers in the brand’s ongoing expansion. The XT5 further builds on Cadillac’s trademark attributes of distinctive, sophisticated and agile vehicles. Pictured: 2017 Cadillac XT5 Platinum; Exterior paint shown in in Red Passion Tintcoat; Interior environment shown in Maple Sugar with Jet Black accents and Satin Rosewood wood trim. Image (c) Cadillac

Cadillac sales were up in June 2016 by 5.5% versus June 2015 on strong Crossover and SUV sales.

  • ATS sales were down 15% as sales continue to struggle, although the month raised the average for the year
  • CT6 showed a good early month for a $50K+ luxury vehicle at 962 – see more under XTS
  • CTS sales held steady.at 1,516, a quite good result
  • ELR has been cancelled for 2017 but moved 94 more, about average for 2016
  • Escalade was up nicely at 2,960 total
  • SRX+XT5 sales were at 5,667 so about even with SRX sales in 2016; a very strong showing for Crossovers
  • XTS sales continued at 1,184, or down 18%, although XTS + CT6 sales together were up nicely 2,146 vs 1,447 last year or 48%.  Although quite different cars, the XTS and CT6 in some ways fit the same part of the market — larger luxury.

Cadillac sales are down for the year to date, but June was a promising inflection.

  June (Calendar Year-to-Date)
January – June
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 1,880 2,211 -15.0   9,764 12,507 -21.9  
CT6 962 0 ***.*   1,979 0 ***.*  
CTS 1,516 1,535 -1.2   7,906 9,689 -18.4  
ELR 94 62 51.6   496 593 -16.4  
Escalade 1,779 1,522 16.9   10,464 9,910 5.6  
Escalade ESV 1,181 992 19.1   6,553 6,401 2.4  
SRX 1,482 5,746 -74.2   19,074 30,207 -36.9  
XT5 4,185 0 ***.*   7,208 0 ***.*  
XTS 1,184 1,447 -18.2   9,787 11,590 -15.6  
Cadillac Total* 14,263 13,515 5.5   73,231 80,899 -9.5

Press Release:

Cadillac

  • Escalade up 21 percent

  • Launch products off to a strong start — 3,844 XT5’s and 958 CT6’s were sold in June

  • ATPs were approximately $55,000, the highest in the luxury segment