The Cadillac SRX sold 5,058 luxury cross-overs in February, a 23% improvement year over year. Every other model was snowed under by the seasonal weather — the newly redesigned CTS led ATS led XTS sales for sedans.
| February | (Calendar Year-to-Date) | |||||||
| January – February | ||||||||
| 2014 | 2013 | %Change Volume | 2014 | 2013 | %Change Volume | |||
| ATS | 2,427 | 3,382 | -28.2 | 4,336 | 6,163 | -29.6 | ||
| CTS | 2,509 | 2,566 | -2.2 | 4,741 | 5,071 | -6.5 | ||
| DTS | 0 | 0 | ***.* | 0 | 3 | ***.* | ||
| ELR | 58 | 0 | ***.* | 99 | 0 | ***.* | ||
| Escalade | 776 | 846 | -8.3 | 1,480 | 1,703 | -13.1 | ||
| Escalade ESV | 494 | 582 | -15.1 | 875 | 1,100 | -20.5 | ||
| Escalade EXT | 9 | 191 | -95.3 | 34 | 363 | -90.6 | ||
| SRX | 5,058 | 4,108 | 23.1 | 9,504 | 8,488 | 12.0 | ||
| XTS | 2,106 | 2,169 | -2.9 | 3,754 | 4,069 | -7.7 | ||
| Cadillac Total* | 13,437 | 13,845 | -2.9 | 24,823 | 26,961 | -7.9 | ||
58 more Electric-extended-range Luxury ELR’s found lucky new owners, for a total of 99 units year to date. The EXT has been discontinued, so no surprise there as the last few models find owners.
Overall Cadillac sales need a significant boost. Yes, it will help to see an ATS Coupe and the new Omega-based Large Sedan arrive. But the ATS sales are well below par and actions are needed to improve.