Selling more Cadillacs vs Brand Purity

Brand Purists have a particular archetype of a brand in mind, and rail against any example of the brand that does not fit that archetype.  For example, Porsche Purists loudly rumbled back in the day when the first Porsche cars were made that were not rear engined and air cooled like the original 356s and 911s.  Later, they almost passed out when Porsche began to make SUVs.

Some Cadillac brand Purists likewise have in mind a limited path for Cadillac.  To the Purists, Cadillac should ONLY make the finest, most luxurious, and highest performance vehicles possible.  All Cadillacs should luxurious in all ways — luxuriant interiors, excess power, hand tailored exteriors, the perfect example of a motor car.

The problem with such a limited view is just that — it is limited.  Cadillac does not have just one type of Customer.  There are a spectrum of People who buy and enjoy Cadillac vehicles.  Some people want the all-out no-holds-barred super car, and Cadillac makes the V-Series for these Buyers.  Some Cadillac Buyers want Style and Efficiency more than all out performance, and Cadillac has configurations within each model line that address this sweet spot.  Some Cadillac Buyers want a vehicle that makes a statement, and Cadillac offers models that do that.

Real car people know how to sell cars.  If you love Cadillacs you want Cadillac to sell more vehicles so that they have the resources and enthusiasm to make the kind of Cadillac that you love.

Purchasing a Cadillac is the very best way to encourage the Cadillac Team to make the kind of automobile that you enjoy.

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