The 2009 October numbers for Cadillac look challenging for cars, and very good for Cadillac SUVs. The DTS sales were up for the month, so let’s lead with a DTS photo:
Here are the production numbers just for Cadillac:
October | (Calendar Year-to-Date) | ||||||||
January – October | |||||||||
Cars | 2009 | 2008 | % Chg Volume | %Chg per S/D | 2009 | 2008 | %Chg Volume | ||
Selling Days (S/D) | 28 | 27 | 28 | 27 | |||||
CTS | 2921 | 3997 | -26.9 | -29.5 | 31932 | 51476 | -38 | ||
DTS | 1896 | 1590 | 19.2 | 15 | 14021 | 27380 | -48.8 | ||
STS | 355 | 632 | -43.8 | -45.8 | 5398 | 13253 | -59.3 | ||
XLR | 49 | 52 | -5.8 | -9.1 | 689 | 1091 | -36.8 | ||
Cadillac Total | 5221 | 6271 | -16.7 | -19.7 | 52040 | 93200 | -44.2 | ||
Trucks | |||||||||
Escalade | 2127 | 1556 | 36.7 | 31.8 | 13118 | 19275 | -31.9 | ||
Escalade ESV | 599 | 533 | 12.4 | 8.4 | 5206 | 9076 | -42.6 | ||
Escalade EXT | 178 | 265 | -32.8 | -35.2 | 2015 | 3779 | -46.7 | ||
SRX | 3477 | 916 | 279.6 | 266 | 12247 | 13779 | -11.1 | ||
Cadillac Total | 6381 | 3270 | 95.1 | 88.2 | 32586 | 45909 | -29 |
The good news is that the SRX sales are blooming. Cadillac has a good hit on their hands and is playing to the right audience with this new model. The Escalade Full-size SUV is also doing well. This likely reflects the current moderate fuel prices, since SUV sales suffer with high fuel prices. Overall truck sales are up 88% over the same month last year.
The bad news is the CTS sales are down. This is especially disappointing as it includes CTS Sport Wagon numbers, since the Sport Wagon is in Dealer showrooms now. DTS sales are up 15%, which brings overall Cadillac car sales to only 20% behind last year. The STS and XLR are both on their way out of production.
So Cadillac sold 1,050 fewer cars, and 3,111 additional trucks in Oct, 2009 compared to Oct, 2008, or a total of 2,061 more vehicles this year than last year for the month of October. Overall that seems a good result. If the SRX is siphoning some CTS sales that’s fine, as long as the overall sales numbers for Cadillac grow, which they have, increasing by 22% compared to last October.
Comparative BMW October sales by model: [Reuters]
Sales BMW of North America, LLC, October 2009 Oct. Oct. YTD Oct. YTD Oct. 09 08 % 09 08 % 1 Series 501 1,173 -57.3% 9,453 10,453 -9.6% 3 Series 8,239 9,059 -9.1% 75,459 97,329 -22.5% Z4 486 455 6.8% 2,792 5,464 -48.9% 5 Series 3,043 3,958 -23.1% 32,733 39,289 -16.7% 6 Series 152 454 -66.5% 3,207 5,627 -43.0% 7 Series 1,209 1,096 10.3% 7,159 11,021 -35.0% BMW passenger cars 13,630 16,195 -15.8% 130,803 169,183 -22.7% ------------------ ------ ------ ----- ------- ------- ----- X3 182 1,294 -85.9% 5,280 15,914 -66.8% X5 2,137 2,358 -9.4% 20,787 27,021 -23.1% X6 494 356 38.8% 3,796 3,718 2.1% BMW light trucks (SAVs) 2,813 4,008 -29.8% 29,863 46,653 -36.0% ---------------- ----- ----- ----- ------ ------ ----- BMW brand 16,443 20,203 -18.6% 160,666 215,836 -25.6% --------- ------ ------ ----- ------- ------- ----- Cooper /S Hardtop 2,309 3,539 -34.8% 24,248 31,226 -22.3% Cooper /S Convertible 465 62 650.0% 5,395 4,760 13.3% Cooper /S Clubman 1,402 1,671 -16.1% 9,529 9,980 -4.5% MINI brand 4,176 5,272 -20.8% 39,172 45,966 -14.8% ---------- ----- ----- ----- ------ ------ ----- TOTAL BMW of North America, LLC 20,619 25,475 -19.1% 199,838 261,802 -23.7% ------------------ ------ ------ ----- ------- ------- ----- The SRX outsold the BMW X-CUV's 3,477 to 2,813 vehicles. The CTS has to get numbers competitive with the 3-Series. BMW total sales for Oct of 16,443 vehicles surpassed Cadillac Oct sales of 11,602 vehicles. In the United States, October was the best month of the year so far for Mercedes-Benz. Sales bucked the general market trend, rising by 21 percent to 18,200 units (October 2008: 15,000).