July 2015: Cadillac SRX Sales Dominate

Cadillac SRX sales were almost half the total Cadillac sales as the SRX cruises toward replacement with the upcoming XT5 (and two other SUVs).  Due to sudden low oil and plentiful cheap gas in the US, Cadillac’s sedan strategy has left it with the wrong products on the showroom at a time customers are shopping for SUVs and Crossovers.

  July (Calendar Year-to-Date)
January – July
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 1,588 2,582 -38.5   14,095 17,492 -19.4  
CTS 1,515 2,039 -25.7   11,204 18,047 -37.9  
ELR 66 188 -64.9   659 578 14.0  
Escalade 1,669 2,467 -32.3   11,579 9,138 26.7  
Escalade ESV 1,261 1,427 -11.6   7,662 5,162 48.4  
Escalade EXT 0 0 ***.*   2 49 -95.9  
SRX 6,753 4,599 46.8   36,960 33,463 10.5  
XTS 1,302 1,939 -32.9   12,892 13,429 -4.0  
Cadillac Total* 14,154 15,241 -7.1   95,053 97,358 -2.4  

Escalade sales were surprisingly down, but the growth in sales for the full size luxury SUV may have left Cadillac with too few models on Dealer lots ready to sell.

With oil (and gas) prices perhaps headed lower, it will be a long summer if Cadillac doesn’t get more trucks and crossovers on the dealer floors.

Press Release:

Cadillac

  • CTS sedan deliveries were up 18 percent; the SRX crossover was up 47 percent for its best July ever.

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