Cadillac SRX sales were almost half the total Cadillac sales as the SRX cruises toward replacement with the upcoming XT5 (and two other SUVs). Due to sudden low oil and plentiful cheap gas in the US, Cadillac’s sedan strategy has left it with the wrong products on the showroom at a time customers are shopping for SUVs and Crossovers.
July | (Calendar Year-to-Date) | |||||||
January – July | ||||||||
2015 | 2014 | %Change Volume | 2015 | 2014 | %Change Volume | |||
ATS | 1,588 | 2,582 | -38.5 | 14,095 | 17,492 | -19.4 | ||
CTS | 1,515 | 2,039 | -25.7 | 11,204 | 18,047 | -37.9 | ||
ELR | 66 | 188 | -64.9 | 659 | 578 | 14.0 | ||
Escalade | 1,669 | 2,467 | -32.3 | 11,579 | 9,138 | 26.7 | ||
Escalade ESV | 1,261 | 1,427 | -11.6 | 7,662 | 5,162 | 48.4 | ||
Escalade EXT | 0 | 0 | ***.* | 2 | 49 | -95.9 | ||
SRX | 6,753 | 4,599 | 46.8 | 36,960 | 33,463 | 10.5 | ||
XTS | 1,302 | 1,939 | -32.9 | 12,892 | 13,429 | -4.0 | ||
Cadillac Total* | 14,154 | 15,241 | -7.1 | 95,053 | 97,358 | -2.4 |
Escalade sales were surprisingly down, but the growth in sales for the full size luxury SUV may have left Cadillac with too few models on Dealer lots ready to sell.
With oil (and gas) prices perhaps headed lower, it will be a long summer if Cadillac doesn’t get more trucks and crossovers on the dealer floors.
Press Release:
Cadillac
- CTS sedan deliveries were up 18 percent; the SRX crossover was up 47 percent for its best July ever.