Jan 2010: Cadillac Sales saved by SRX

GM released a fairly upbeat sales report for January:

DETROIT – U.S. dealers for GM’s brands – Chevrolet, Buick, GMC and Cadillac – reported retail sales of 102,420, up 3 percent compared to January 2009, and 145,098 total sales (up 30 percent).  These results were driven by the continued strong growth of new GM crossovers and passenger cars. For the month, GM dealers reported 146,825 total sales (including other brands), representing a total sales increase of 14 percent from the previous year.

However, the news at Cadillac seems much more serious.

Per selling day Cadillac sales overall are up 7.6% for Jan 2010 compared with Jan 2009.  However, car sales and truck sales continue to be much lower than last year.  Only the exceptional sales of the Crossover Cadillac SRX saved the month, and even the SRX was off from December.

Cadillac has to figure out how to move some cars even before the new CTS Coupes arrive this summer.

On a bright note, Buick outsold Cadillac for January on the strength of the Buick cars, Lacrosse and Lucerne.

Here are the Cadillac and Buick Sales figures in total:

*S/D Curr: 24 January (Calendar Year-to-Date)
January – January
*S/D Prev: 26 2010 2009 % Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Buick Total 10,061 6,969 44.4 56.4 10,061 6,969 44.4
Cadillac Total 8,440 8,499 -0.7 7.6 8,440 8,499 -0.7
GM Car Deliveries by Marketing Division
2010 2009 %Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Buick Total 5,986 4,248 40.9 52.7 5,986 4,248 40.9
Cadillac Total 3,452 5,251 -34.3 -28.8 3,452 5,251 -34.3
GM Light Truck Deliveries by Marketing Division
2010 2009 %Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Buick Total 0 9 ***.* ***.* 0 9 ***.*
Cadillac Total 1,754 2,360 -25.7 -19.5 1,754 2,360 -25.7
GM Crossover Deliveries by Marketing Division
2010 2009 %Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Buick Total 4,075 2,712 50.3 62.8 4,075 2,712 50.3
Cadillac Total 3,234 888 264.2 294.5 3,234 888 264.2
* Twenty-four selling days (S/D) for the January period this year and twenty-six for last year.

Broken out by model:

January (Calendar Year-to-Date)
January – January
2010 2009 % Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Selling Days (S/D) 24 26
LaCrosse 4,246 1,489 185.2 208.9 4,246 1,489 185.2
Lucerne 1,740 2,759 -36.9 -31.7 1,740 2,759 -36.9
Buick Total 5,986 4,248 40.9 52.7 5,986 4,248 40.9
CTS 2,565 3,418 -25.0 -18.7 2,565 3,418 -25.0
DTS 618 1,362 -54.6 -50.8 618 1,362 -54.6
STS 233 413 -43.6 -38.9 233 413 -43.6
XLR 36 58 -37.9 -32.8 36 58 -37.9
Cadillac Total 3,452 5,251 -34.3 -28.8 3,452 5,251 -34.3
January (Calendar Year-to-Date)
January – January
2010 2009 % Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Selling Days (S/D) 24 26
Rainier 0 3 ***.* ***.* 0 3 ***.*
Terraza 0 6 ***.* ***.* 0 6 ***.*
Buick Total 0 9 ***.* ***.* 0 9 ***.*
Escalade 1,237 1,353 -8.6 -1.0 1,237 1,353 -8.6
Escalade ESV 396 672 -41.1 -36.2 396 672 -41.1
Escalade EXT 121 335 -63.9 -60.9 121 335 -63.9
Cadillac Total 1,754 2,360 -25.7 -19.5 1,754 2,360 -25.7
January (Calendar Year-to-Date)
January – January
2010 2009 % Chg Volume %Chg per S/D 2010 2009 %Chg Volume
Selling Days (S/D) 24 26
Enclave 4,075 2,712 50.3 62.8 4,075 2,712 50.3
Rendezvous 0 0 ***.* ***.* 0 0 ***.*
Buick Total 4,075 2,712 50.3 62.8 4,075 2,712 50.3
SRX 3,234 888 264.2 294.5 3,234 888 264.2
Cadillac Total 3,234 888 264.2 294.5 3,234 888 264.2

BMW Jan sales chart:

BMW sales for Jan 2010 were also up 7.6% compared to 2009, with support from the sedans and SUVs.

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