Category Archives: Monthly Sales Reports

CTS and SRX continue to lead Cadillac 2012 Sales in March

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Cadillac sales in March were again led by Cadillac CTS and Cadillac SRX sales:


 March     (Calendar Year-to-Date)
January –  March    

2012 2011 %Change Volume
2012 2011 %Change Volume
CTS 4,485 3,904 14.9
12,074 14,299 -15.6
DTS 79 1,580 -95.0
236 4,457 -94.7
Escalade 1,010 1,201 -15.9
3,006 3,994 -24.7
Escalade ESV 656 632 3.8
1,877 1,980 -5.2
Escalade EXT 136 149 -8.7
394 469 -16.0
SRX 4,143 4,221 -1.8
13,292 13,959 -4.8
STS 28 475 -94.1
87 1,353 -93.6
XLR 0 2 ***.*
0 1 ***.*
Cadillac Total 10,537 12,164 -13.4
30,966 40,512 -23.6

Overall Cadillac sales are down due to the in-progress line swap from DTS and STS to XTS which arrives this summer. Cadillac continues to cut fleet sales; Cadillac retail sales were up 2 percent on the strength of an 18 percent gain by the CTS and continued strong retail sales of the SRX and Escalade.

Cadillac Sales good except if compared to last year

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On a monthly basis, moving 4,570 Cadillac CTS’s and 4,953 Cadillac SRXs is a good sales month.

Last year, however, in Feb those numbers were higher with 6K CTS and 5.5K SRX out the door.

Cadillac knows the solutions, and they are XTS and ATS and they are coming soon to a showroom near you.


 February  (Calendar Year-to-Date)
January –  February 

2012 2011 %Change Volume
2012 2011 %Change Volume
CTS 4,570 6,033 -24.2
7,589 10,395 -27.0
DTS 68 1,512 -95.5
157 2,877 -94.5
Escalade 1,011 1,279 -21.0
1,996 2,793 -28.5
Escalade ESV 690 756 -8.7
1,221 1,348 -9.4
Escalade EXT 150 167 -10.2
258 320 -19.4
SRX 4,983 5,502 -9.4
9,149 9,738 -6.0
STS 33 519 -93.6
59 878 -93.3
XLR 0 0 ***.*
0 -1 ***.*
Cadillac Total 11,505 15,768 -27.0
20,429 28,348 -27.9

Sales could reflect current high gas prices.

Cadillac Jan 2012 sales — SRX & CTS Duet continues

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Cadillac’s January 2012 sales numbers are challenged.  Down 29% from last year, but let’s examine why.

  • CTS sales — down from 4K to 3K.  Why?  There is a new CTS commercial, but certainly doesn’t appear to be helping sell cars.
  • DTS Sales disappeared due to model retirement
  • Escalade sales down overall. Why?
  • SRX sales flat year over year
  • STS sales disappeared due to model retirement

So the continued SRX sales are a relief from the otherwise poor news.

In late spring, Cadillac will launch its new XTS large sedan and in late summer, its new ATS luxury sports sedan.

Is the XTS on the way this summer?  Yes.  Will it drive sales?  Maybe 2K/month if successful.

Is the ATS on the way in the autumn?  Yes.  Will it drive sales?  Probably — Cadillac needs to move 7k/month to get to 3-Series numbers, and the standard ATS should be a price leader for Cadillac.


 January   (Calendar Year-to-Date)
January –  January  

2012 2011 %Change Volume
2012 2011 %Change Volume
CTS 3,019 4,362 -30.8
3,019 4,362 -30.8
DTS 89 1,365 -93.5
89 1,365 -93.5
Escalade 985 1,514 -34.9
985 1,514 -34.9
Escalade ESV 531 592 -10.3
531 592 -10.3
Escalade EXT 108 153 -29.4
108 153 -29.4
SRX 4,166 4,236 -1.7
4,166 4,236 -1.7
STS 26 359 -92.8
26 359 -92.8
XLR 0 -1 ***.*
0 -1 ***.*
Cadillac Total 8,924 12,580 -29.1
8,924 12,580 -29.1

So what does the bad news mean? No mention of fleet sales in 2010 vs 2011 in the release.

The big question is, how can Cadillac sell 4K/month of the current CTS until the redesign next year?