Category Archives: Monthly Sales Reports

Cadillac September 2013 sales up 9.9%

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Cadillac sales were up for September, 2013 on the continued strength of SRX, ATS and XTS sales.    The SRX was down year over year, but held strong at over 4K sold in September.

  September (Calendar Year-to-Date)
January – September
  2013 2012 %Change Volume   2013 2012 %Change Volume
ATS 2,739 611 348.3   28,207 611 ***.*
CTS 2,408 3,103 -22.4   24,410 38,465 -36.5
Escalade 968 913 6.0   8,953 9,294 -3.7
Escalade ESV 634 595 6.6   5,916 5,795 2.1
Escalade EXT 152 188 -19.1   1,674 1,348 24.2
SRX 4,362 4,660 -6.4   40,506 40,224 0.7
XTS 2,565 2,506 2.4   23,722 7,156 231.5
Cadillac Total* 13,828 12,579 9.9   133,414 103,512 28.9

The third-generation CTS sedan is based on the high-performing rear-drive architecture of the award-winning ATS sport sedan, moving Cadillac into the prestigious class of midsize luxury sedans. It will be the segment’s lightest car, enabling the most agile driving dynamics in the class. A range of power-dense powertrains underpin its performance, including the all-new Cadillac Twin-Turbo engine and eight-speed automatic transmission.

It will be interesting as newly re-designed 2014 CTS reach showrooms.  Although it has terrific looks and dynamite power plants, it is also moving up market.

Cadillac July 2013 Sales up 16.7%, Car sales up 34%

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Cadillac July 2013 sales were up 16% on the strength of flat SRX sales with support from a strong ATS and XTS bullpen relieving CTS sales.

XTS actually edged out ATS sales, which is not where ATS sales need to be in the lineup.  Cadillac still needs to find the path to double or triple ATS sales.

cadillac july 2013 deliveries

Summary

  • Cadillac car sales were up 34 percent on the strength of the new ATS and XTS.
  • Cadillac ATS sales continue to be at/near 3K instead of target 6K or competitor 9K per month

Cadillac June 2013 Sales Up 14.9%

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The ATS is now the best selling Cadillac sedan, and the SRX continues to lead crossover/truck sales.  Overall Cadillac sales were up for the month versus last year, but not dramatically enough to declare it a great month — total sales were up less than ATS sales for example.  CTS sales continue to hover awaiting new model in the Fall.  XTS sales have effectively replaced DTS sales.

  June (Calendar Year-to-Date)
January – June
  2013 2012 %Change Volume   2013 2012 %Change Volume
ATS 3,459 0 ***.*   19,183 0 ***.*
CTS 2,416 5,046 -52.1   15,133 25,483 -40.6
DTS 16 79 -79.7   19 429 -95.6
Escalade 1,035 1,164 -11.1   5,677 5,994 -5.3
Escalade ESV 667 658 1.4   3,827 3,747 2.1
Escalade EXT 186 142 31.0   1,159 814 42.4
SRX 3,912 4,260 -8.2   23,990 25,450 -5.7
STS 4 22 -81.8   7 142 -95.1
XTS 2,234 753 196.7   14,684 753 1850.1
Cadillac Total 13,929 12,124 14.9   83,679 62,812 33.2

Summary

  • Cadillac passenger car sales increased 38 percent on the strength of the all-new ATS and XTS, helping drive the brand’s fastest growth since 1976.
  • Cadillac was the industry’s fastest-growing luxury brand with a first-half sales increase of 33 percent.