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Cadillac Product Line Highlights for 2007

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CADILLAC MOVES INTO SECOND PHASE OF RENAISSANCE:
 ESCALADE, V-SERIES LEAD A MORE AMBITIOUS, ELEGANT WAVE OF NEW PRODUCTS

Few automotive brands have achieved what Cadillac has in recent years – a complete product renaissance and extreme makeover of dramatic proportions. The first phase established Cadillac’s new design and serious performance. Now, this historic renaissance moves into a second, even more ambitious era focusing on more elegant product executions.

The 2007 model year marks an important milestone in Cadillac’s march back to prominence among the world’s finest luxury brands. The completely redesigned family of Escalade SUVs aims to extend Cadillac’s leadership in that luxury category. The SRX crossover boasts a more luxurious new interior, in addition to its award-winning performance. And, the landmark V-Series cars (XLR-V, STS-V and CTS-V) continue to explore the potential of the division’s performance, luxury and exclusivity.

This new phase of the division’s renaissance aims to continue Cadillac’s noteworthy progress in dramatic designs and enhanced performance. “Phase two” also adds a renewed emphasis on more elegantly detailed products. This will be achieved with a blend of advanced technology with hand-craftsmanship that harkens back to Cadillac’s origins as a custom luxury coach builder. The new interiors of the SRX crossover, as well as the STS-V and XLR-V, feature interior components cut, sewn and wrapped by hand, bringing extreme accuracy and attention to detail.

The Supercharged Northstar V-8 engine powering the STS-V and XLR-V is hand-assembled to exacting standards at GM’s Performance Build Center in Wixom , Mich. Each engine is built from start to finish by a single expert craftsman. The new Escalade features a completely distinct and luxurious new interior, with touches such as sleek, blue-tinted instrument gauge needles and high technology features such as power release second-row seats and a rearview camera system.

Here is a summary of Cadillac’s new product initiatives for 2007.

Escalade: The all-new 2007 Cadillac Escalade, the next generation of the iconic luxury SUV, establishes a new level of power, style and elegance and introduces the next step in Cadillac’s ongoing renaissance.

Based on General Motors’ all-new full-size SUV platform, the ’07 Escalade features new powertrain, chassis, safety and interior systems. These integrated systems deliver the most powerful, efficient luxury SUV in the segment, led by a new 6.2L all-aluminum V-8 engine with variable valve timing technology delivering 403 horsepower (301 kW)* and 417 lb.-ft. of torque (565 Nm).*

Escalade has a sleeker, cleaner and more athletic form with improved aerodynamics, while appearing smaller in stature than its predecessor. It is instantly identifiable and incorporates styling cues from Cadillac’s landmark Sixteen concept vehicle, including a more detailed signature grille, front fender vent ports and layers of chrome accents.

An all-new interior is a cornerstone of the new Escalade and sets a new standard for refinement. The warm and inviting interior is complemented with premium materials and a distinct layout not shared with any other GM full-size SUV .

Cadillac Escalade is available now in dealer showrooms.

Escalade EXT: The all-new 2007 Cadillac Escalade EXT brings unmatched versatility to the completely redesigned Escalade family of luxury SUVs. Its unique Sport Utility Truck (SUT) body style gives it a part-SUV, part-pickup profile, blending functionality with luxury.

With the industry-exclusive Midgate panel, owners can easily convert the EXT from a five-passenger SUV into a two-passenger pickup with 9 feet of protected and secured storage. The Midgate, located behind the rear seat, can be folded into the cabin, enabling the cargo area to expand from 5 feet to 8 feet, for a total of 101 cu. ft. in secured volume. A lockable standard tonneau cover protects items in the cargo bed, or can be removed entirely for added space.

Escalade EXT is identical to the standard-length Escalade from the front doors forward, and is as long as the extended-length ESV model. The EXT shares all the comprehensive upgrades of the new Escalade. It has a sleek, clean and athletic form with improved aerodynamics. It is instantly identifiable and incorporates styling cues from Cadillac’s landmark Sixteen concept vehicle, including a more detailed signature grille, front fender vent ports and layers of chrome accents.

The Escalade EXT with all-wheel drive is in dealerships in summer 2006 .

Escalade ESV: The 2007 Cadillac Escalade ESV, also all-new, is the largest member of the family, offering maximum passenger accommodations and cargo capacity. Combining power, size and strength with trademark Cadillac styling and technology, the full-size Escalade ESV complements the Escalade and Escalade EXT.

Like its siblings, the ESV features new powertrain, chassis, safety and interior systems.

Escalade ESV is identical to the standard Escalade from the front doors forward. It, too, is instantly identifiable and incorporates styling cues from Cadillac’s landmark Sixteen concept vehicle, including a more detailed signature grille, front fender vent ports and layers of chrome accents.

The Escalade ESV with all-wheel drive is available in spring 2006.

STS-V: The supercharged 2007 Cadillac STS-V is General Motors’ most intense expression of Cadillac power and performance yet. It has the sophistication of its STS sibling, yet elevates the performance and luxury attributes of the brand’s growing V-Series lineup. The STS-V debuted in late 2005, representing an historic combination of performance technology and hand-crafted elegance.

The 469-horsepower STS-V is the most powerful Cadillac ever. It is capable of exceptional performance for an automobile of its size. Each 4.4-liter Supercharged Northstar V-8 engine is hand-assembled to exacting standards at GM’s Performance Build Center in Wixom , Mich. , and is built from start to finish by a single expert craftsman.

The 2007 STS-V also marks the initial phase of Cadillac’s cut-and-sew approach to interiors, with extensive use of leather-wrapped interior surfaces created by craftsmen who cut, wrap and sew leather components individually.

XLR-V: The 2007 Cadillac XLR-V is a landmark car in Cadillac’s long history. XLR-V elevates the performance and luxury attributes of the brand’s growing V-Series lineup to the fullest extent.

XLR-V is the quickest, most agile and most exclusive Cadillac ever offered. Launched in early 2006, the supercharged XLR-V also adopts Cadillac’s cut-and-sew philosophy.

The 443-horsepower supercharged Northstar V-8 engine powering the XLR-V is hand assembled to exacting standards at GM’s Performance Build Center in Wixom , Mich. Like with STS-V, each engine is built from start to finish by a single expert craftsman.

SRX: The award-wining SRX luxury crossover enters the 2007 model year with a redesigned interior. The all-new cockpit is more luxurious and spacious, featuring a new instrument panel, hand-wrapped upper trim, console, center stack, door trim, wood trim, analog clock and steering wheel.

The instrument panel and door trim use Cadillac’s new cut-and-sew interior process. The vehicle’s new cockpit is hand-built, in the same painstaking fashion Cadillac applies to the limited-production STS-V and XLR-V models, bringing elite craftsmanship into the heart of the luxury marketplace.

New for 2007 is the 6L50 Hydra-Matic six speed transmission that provides increased performance and fuel efficiency. First introduced on Cadillac’s acclaimed STS-V and XLR-V Series in 2006, the new transmission is now standard for rear-wheel drive and all-wheel drive V-8 models.

DTS: The redesigned and renamed DTS debuted last year, continuing the legacy of the DeVille, its former iteration, which commanded nearly 50 percent of sales in its segment for nearly two decades.

For 2007, Cadillac refines DTS by adding more standard equipment and revising its interior and exterior color palettes.

For 2007, chrome wheels – with new center caps now featuring the wreath & crest rendered in color – are standard on all models. Popular options such as XM Satellite Radio, cargo mat and rear sunshades – previously available on top-of-the-line packages – are now expanded to become included on more of DTS’s several packages.

In addition, the DTS receives a distinct Cadillac keyfob that will begin appearing across many Cadillac models in 2007, with a more refined appearance in a more compact package. The DVD navigation system adds maps for Korea and Taiwan , and Arabic replaces Italian on the driver information center. The analog clock on the instrument panel has also been revised for better readability.

XLR: The Cadillac XLR retractable hardtop convertible is a striking presence, and in 2007, two new special-edition XLR models – XLR Platinum and Passion Red – add exclusivity and elegance to Cadillac’s landmark roadster. Platinum, first used on a special Escalade model, is Cadillac’s designator for special-edition vehicles that inject even more luxury to the brand’s portfolio.

Cadillac also will debut a Passion Red Special Edition XLR model for 2007, featuring a chrome grille, 18-inch chrome wheels and numbered sill plate. Cadillac will manufacture 200 units of this 2007-only special model. The Passion Red XLR follows 2006’s Star Black special edition that was quickly sold out.

The XLR also upgrades to a six-speed automatic, features Generation 7 OnStar technology for 2007 (for more information, see the OnStar overview in the corporate book) and adds a redesigned key fob unique to Cadillac.

STS: The STS luxury performance sedan delivers sophisticated luxury and rear-wheel/all-wheel drive capability in a contemporary package.

New for 2007 is the 6L50 Hydra-Matic six speed transmission that provides increased performance and fuel efficiency. The transmission, first introduced on Cadillac’s acclaimed STS-V and XLR-V in 2006, is standard on AWD and RWD V-8-equipped models. The new transmission features a generous 6.04:1 overall ratio that delivers strong launch acceleration yet provides “tall” overdrive ratios that decrease engine rpm to enhance fuel economy and reduce noise levels while cruising at highway speeds. Estimates by GM engineers have shown nearly 7 percent improvement in 0-to-60 mph times and up to a 5 percent improvement in fuel efficiency.

CTS: The 2007 CTS extends the impressive record of success for Cadillac’s popular and distinctive luxury sport sedan. Built on GM’s acclaimed and Cadillac exclusive luxury rear-wheel drive structure, CTS set the groundwork for the award-winning SRX and standout STS. As a result of its design and performance, CTS has become a long-term sales success for Cadillac, with annual sales increasing through the car’s first four model years in the marketplace, an industry rarity.

For 2007, the CTS adds OnStar’s Connections and Directions to its NavTraffic service. Connections and Directions features access to driving directions, vehicle diagnostics, remote door unlock, stolen vehicle location assistance, concierge services and much more.

CTS-V: The 400-horsepower (298 kW) CTS-V is the founding member of Cadillac’s V-Series, a club of exclusive vehicles that represent the full expression of Cadillac performance and luxury.

Designed to compete with the world’s absolute best high-performance sedans, CTS-V is the production counterpart to Cadillac’s CTS-V race car that is the defending champion in the SPEED World Challenge GT series.

Based on Cadillac’s performance-oriented rear-drive luxury architecture, CTS-V is a highly refined high-performance luxury sedan. The CTS-V features a 6.0L V-8 engine with a six-speed manual transmission and performance-tuned suspension, as well as numerous exterior and interior design touches.

Cadillac Product Line Highlights for 2006

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CADILLAC PRODUCT RESURGANCE CONTINUES WITH ALL-NEW DTS, STS-V AND XLR-V PERFORMANCE VARIANTS

Few automotive brands have achieved what Cadillac has in recent years – a complete product renaissance and extreme makeover of dramatic proportions. All along, t he first and most important objective has been to develop compelling, high-quality vehicles with bold design, breakthrough technology and world-class performance.

In doing so, Cadillac has carefully preserved the qualities relevant to luxury consumers and translated them into products with the performance, features and benefits that appeal to 21 st-century buyers.

For the 2006 model year, Cadillac refines its lineup and debuts the all-new DTS, STS-V and XLR-V.

DTS. The latest Cadillac passenger car, the DTS front-wheel drive large luxury sedan features Cadillac-signature exterior styling, a luxurious interior and powerful, refined ride characteristics. It is equipped with the Northstar 4.6L V-8 engine in two configurations and mated to the Hydra-Matic 4T80-E four-speed automatic transmission. The DTS replaces the DeVille, a longtime symbol of Cadillac luxury.

The DTS offers a smooth, quiet, refined ride, plentiful comfort, convenience and safety offerings and helps reinforce Cadillac’s long-standing reputation for safe occupant environments in premium vehicles.

STS-V. The STS-V carries the craftsmanship and sophistication of its STS sibling, but at an entirely different level. Designed for everyday driving, the STS-V delivers supercharged, rear-drive performance with an elegant design statement that is unmistakably Cadillac.

Its 4.4L supercharged, dual overhead cam Northstar engine produces 469 horsepower (350 kw) at 6400 rpm and 430 lb.-ft. (583 Nm) of torque at 3600 rpm (power and torque figures estimated). Numerous interior and exterior design changes brand it as one of the V-Series performance models.

XLR-V. The 2006 Cadillac XLR-V ultra-luxury, high-performance roadster sets new standards in power, performance and personal amenities, combining distinctive, bold styling with contemporary luxury, ingenious technology and rear-wheel drive performance.

Powered by the Northstar V-8 SC (supercharged), the XLR-V produces 440 horsepower (328 kw) at 6400 rpm and 425 lb.-ft. (576 Nm) torque at 3600 rpm – and the engine’s power is underscored by its ability to deliver 90 percent of its peak torque between 2200 and 6000 rpm. The Northstar SC also features variable valve timing that enables outstanding top-end performance while maintaining the expected refinement and quality associated with a luxury marque.

The XLR-V also features numerous performance, chassis and design enhancements.

CTS-V. The first V-Series vehicle, the CTS-V offers high-performance driving enthusiasts a serious, credible alternative to imports in the highly competitive, low-volume luxury performance segment.

For 2006, four-door, rear-wheel drive CTS-V receives a new engine, the overhead valve 6.0L V-8 LS2 engine (replacing the LS6). It produces the same 400 horsepower (298 kw) and 395 lb.-ft. (536 Nm) of torque, and achieves 0-60 mph in 4.6 seconds. It does the quarter mile in 13.10 seconds at 109 mph. In addition, the power sunroof will now be standard equipment.

STS. The all-new Cadillac STS luxury performance sedan delivers precision craftsmanship, outstanding performance and sophisticated luxury in a distinctly American package.

For 2006, the STS receives several enhancements. All-wheel drive becomes available on the V-6 models. Bose 5.1 Studio Surround Sound with Navigation is now standard on the V-8 1SE package. In addition, STS has three new exterior colors.

CTS. CTS is a modern interpretation of the strikingly beautiful cars that made Cadillac famous. For 2006, the CTS features a new 18-Inch Sport Performance Package and 18-Inch Sport Appearance Package with performance tires and polished nine-spoke wheels; new performance brakes; revised suspension tuning and more.

Also, for the first time, Driver Shift Control will be standard on all 2006 CTS models with automatic transmission. The shifter has been specifically designed for precise shifter feel and responsive inputs to commanded shifts.

XLR. The XLR’s dynamic design and advanced technology has brought a striking new presence to the automotive spectrum. A luxury roadster with performance car roots, XLR underscores its visual statement with a performance-oriented chassis and structure, and a 4.6L Northstar V-8 VVT (variable valve timing) rear-wheel drive engine. This combination makes it the lightest, most powerful vehicle in its class.

For 2006, an adaptive forward lighting system, a first-time application on a Cadillac, improves night driving vision. In addition, XM Satellite Radio with hidden antenna is now a standard feature on all 2006 XLR models. The center stack includes more wood detail in the areas surrounding the CD opening and HVAC. Gold Mist and Infrared exterior paint colors replace Satin Nickel and Crimson Pearl.

SRX. The Cadillac SRX delivers performance and flexibility to the medium luxury utility segment in a distinctive package. Its smooth, nimble handling and cargo-carrying ability combine to create a utility vehicle that drives like a sports sedan.

For 2006, SRX features several enhancements, including a standard power rear liftgate; best-in-class step-over for easier vehicle exiting and an enhanced optional interior package with wood on the center stack. Also new is a Cashmere interior scheme and new exterior colors including Stealth Grey, Radiant Bronze, Blackberry and Infrared. Restyled 17-inch and 18-inch wheels have an aggressive design with six exposed lugs and prominent wreath and crest center cap.

Escalade. The Escalade symbolizes Cadillac’s commitment to bold, breakthrough products. But perhaps more importantly, it has served as a beacon for new buyers into the division and a symbol of Cadillac’s revitalization.

Its bold design is instantly recognizable as a Cadillac, and its Vortec 6000 6.0L V-8 achieves 345 horsepower (257 kw) at 5200 rpm and 380 lb.-ft. of torque (515 Nm) at 4000 rpm. The Escalade is unchanged for 2006.

Escalade EXT . Like Escalade, the Escalade EXT sport utility truck has exposed the division to new generations and categories of buyers who might not have considered Cadillac in the past.

For 2006, two refinements improve the Escalade EXT. First, an optional power sliding tonneau cover opens and closes at a touch of a button. It covers the bed and replaces the three rigid manual tonneau covers. Also new is a sliding load floor, which holds about 1,000 pounds (453.6 kg) of cargo (late introduction).

The vehicle is powered by th e best-in-class Vortec 6000 6.0L V-8 that cranks out 345 horsepower (257 kw) at 5200 rpm and 380 lb.-ft. of torque (515 Nm) at 4000 rpm. The engine links to the Hydra-Matic 4L65-E heavy-duty electronically controlled four-speed automatic transmission with overdrive.

Escalade ESV. The Escalade ESV has strongly positioned Cadillac in the large luxury SUV market. Combining power, size and strength with trademark Cadillac styling and technology, the full-size Escalade ESV complements its siblings, the Escalade and Escalade EXT.

The Escalade ESV’s Vortec 6000 6.0L V-8 engine cranks out 345 horsepower ( 257 kw) at 5200 rpm and 380 lb.-ft. of torque (515 Nm) at 4000 rpm. That’s more than enough power to handle steep grades or a heavily weighted two-horse trailer.

Cadillac also has created the ultimate full-size luxury SUV with the Escalade ESV Platinum Edition, featuring a lavishly appointed interior, along with power, technology and a new level of sophistication.

Escalade ESV is unchanged for the 2006 model year.

Cadillac Product Line Highlights for 2004

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CADILLAC PRODUCT RESURGENCE CONTINUES WITH TWO ALL-NEW MODELS FOR 2004

For the 2004 model year, the breakthrough era of Cadillac vehicles reaches full flight with two all-new entries in new segments – the XLR luxury roadster and SRX luxury utility.

In addition, 2004 ushers in new varieties of some of Cadillac’s most significant products, with the CTS-V performance version, the new Platinum version of the Escalade ESV and a special armored version of the DeVille, available in both standard sedan and stretch models.

“This is a truly historic time for Cadillac,” said Mark LaNeve, Cadillac general manager. “The complete Cadillac lineup for the 2004 model year is more compelling than at any time in the past 50 years. The product renaissance we began several years ago is now in full force.”

Here’s an overview of Cadillac’s 2004 product offerings:

XLR. The Cadillac XLR brings a striking new presence to the elite luxury roadster class with its dynamic design, advanced technology and a unique blend of luxury and performance. The performance-oriented chassis and structure, and an all-new 4.6L Northstar V-8 VVT rear-wheel drive engine make it the lightest, most powerful vehicle in its class. Bold and edgy, yet elegant and refined, the XLR’s linear, crisp design creates a dramatic presence and modern icon for luxury and performance. Yet it still pays tribute to the marque’s rich history. The XLR offers the ultimate convenience of a retractable hard top. By pushing and holding a single button, the XLR can convert from coupe to open roadster in less than 30 seconds. Compared to soft-top convertibles, a retractable hardtop is quieter with the top up, more secure and more visually pleasing. XLR also features a head-up display, adaptive cruise control, Magnetic Ride Control, StabiliTrak, heated and cooled seats, Keyless Access with push-button start and DVD navigation and entertainment. It appears at dealerships in summer 2003.

SRX. The bold, breakthrough styling of the SRX instantly announces Cadillac’s arrival in the medium luxury utility segment. This all-new vehicle brings a heightened level of performance and flexibility to the segment, is based on GM’s acclaimed new Sigma architecture and is available in both rear-wheel-drive (RWD) and all-wheel-drive (AWD) applications. The SRX uses the next-generation 4.6L Northstar V-8 VVT (variable valve timing) or the all-new 3.6L V-6 VVT. A near 50-50 weight distribution, a low center of gravity, outstanding powertrain combinations and a host of the latest vehicle stability technologies contribute to make SRX a rare utility vehicle that is, at its core, fun to drive. Chassis management and vehicle control systems on the SRX offer a high level of sophistication and help the vehicle respond accordingly to virtually all types of driving conditions. Features include the latest four-channel StabiliTrak active suspension control and available segment-first Magnetic Ride Control. The electronically controlled magnetic-fluid based real-time damping is the world’s fastest-reacting suspension control system. SRX offers an optional third row seat to hold up to seven passengers and appears at dealerships in fall 2003.

CTS. Fashioned from Cadillac’s edgy, bold design vocabulary, first-year CTS sales were strong, at 37,976, well ahead of the 30,000 units projected for 2002. For the 2004 model year, the CTS-V will debut, which will become the most powerful car in Cadillac’s lineup ever. CTS-V will be available in late ’03. Also for 2004, the already successful CTS sedan will get an all-new, more powerful 3.6L V-6 VVT engine on automatic transmission models, incorporating features and technology packaged to deliver high performance and refinement. In addition, the CTS also features suspension and interior changes for the 2004 model year.

DeVille. The DeVille gains heated and cooled seats and a heated steering wheel for 2004, along with new exterior colors. The DeVille also debuts a state-of-the-art armored edition for 2004. Designed to provide an added level of security, this extraordinary DeVille is intended for executives, officials and others who may require a high level of protection as they travel. The armored DeVille is available in both standard sedan and 8-inch stretch models, with a range of options to suit individual customer requirements.

Seville. The 2004 model year is one of transition for Seville. In May 2003, Cadillac discontinues the STS model to make way for the all-new Sigma-architecture based 2005 STS performance sedan, which begins production in summer 2004. As a result, the only Seville for the 2004 model year will be the SLS, which will be unchanged from the 2003 version and also will end production in December 2003. In addition, Cadillac will retire the Seville nameplate after the SLS ends production.

Escalade. An instant hit with professional athletes, musicians, movie stars and automotive enthusiasts, Escalade’s self-assured stance and strong lines have attracted younger, affluent buyers to Cadillac, inspired song lyrics and created quite an impressive following. The 2003 model year was one of marked change for the award-winning Escalade. For 2004, subtle refinements and new standard equipment improve the marque.

Escalade EXT. A sport utility truck, with elements of a luxury SUV and pickup truck, the Escalade EXT is a bold symbol of Cadillac’s reinvigoration. Like Escalade, it is exposing the division to new generations and categories of buyers who might not have considered a Cadillac in the past.

Escalade ESV. Cadillac adds the ESV Platinum Edition to its newest Escalade ESV variant. This luxurious offspring is the roomiest, most powerful full-size luxury SUV available, and moves Cadillac into an all-new area of this growing market. The Platinum Edition features the most lavishly appointed interior available in an Escalade.