The next chapter in Cadillac’s video log of the development of this cutting edge sports sedan, the Cadillac ATS:
Having conquered the Nürburgring, it’s time for the ATS to make its public debut. ATS: The Journey Chapter 4 takes you behind the scenes of Cadillac’s reveal event to capture the reactions of the auto industry press as the ATS is unveiled. Will it meet their expectations? Watch to find out.
The upcoming ATS and XTS feature the new Cadillac User Experience (CUE) configurable dash and touch-sensitive center console. The images Cadillac has shown so far may be a mix of what is in the show cars and what will make it into production, but let’s look at some of the variety, shall we?
This view shows info on the configurable dash, including a photo caller id displayed on the dash to the left, MPH and compass top center, a 3D graphical representation of a gas pump with integrated meter right, gear selection bottom right, 4-wheel tire pressure status bottom center, and odometer bottom left.
From the published info:
Cadillac CUE integrates interior design with industry-first control and command technologies. It will debut in 2012 in the ATS and XTS luxury sedans and SRX luxury crossover. It features a 12.3-inch reconfigurable gauge cluster (on select models) and offers four selectable displays: Simple (shown), Enhanced, Balanced and Performance, which can mix between vehicle data, entertainment, navigation and 3D vehicle image.
This interior shot shows the dash configured for a ‘conventional’ gauge set albeit with tire pressure displayed in the center of the tachometer display.
This view shows a half-dial to the left with needle & conventional tach, flat-bottomed dial center with MPH, and a stacked gauges to the right.
Based on these I am hoping that Cadillac is bringing a user-selectable suite of gauge packages for the configurable display to market!
Continues the CTS Art and Science design themes, which can be difficult on a smaller car. The best critique received is that it looks too conservative — what the critics don’t recognize is that Cadillac has masterfully made a small car look as good as the mid-size CTS. The team stayed with 18″ wheels to save weight, but they look in proportion to the ATS.
Hidden front bumper. High tech lighting solutions. Conventional door handles retained to keep the chrome touches?
The electronic dash display is configurable in the CUE system. The center console display is all a touch screen. There is available HUD (Heads up display).
Interior appears to be evolutionary from CTS, which is good. Looks very streamlined and well laid out. Variety of colors is interesting and has a sporty appeal.
Everything is scaled to a smaller car to save weight, increasing performance and MPG.
These are all likely good trades to the target audience.
Wow they got it under 3,400 lbs! Looks good so far can’t wait to see more & get more details.
What are the performance numbers for the Turbo? for the 3.6L V6? What will the prices be? When does the ATS-V arrive?