2012 consumer survey measures emotional connections to brands
DETROIT – Cadillac is the most-desired automotive brand in the United States by men, according to results of a market research test by a company that studies emotional connections.
The 2012 “Most Desired Brands in the U.S.” survey was conducted by the global strategic neuro-insight firm Buyology Inc and uSamp, which measured personal and emotional connections to 220 well-known brands across 10 industries.
Cadillac saw retail sales growth of 6.8 percent in 2011, led by the CTS family of cars, which were up 19 percent over 2010, and the mid-size luxury SRX crossover, which increased sales by more than 9.6 percent last year.
Cadillac is poised to further extend sales in 2012 with the introduction of the XTS full-size luxury sedan and the ATS compact luxury sedan, which will be released in the spring and summer of 2012 respectively.