Cadillac Sales Jump 39.9% in May

Cadillac sales were up 39.9% in May 2013 compared to the same period in 2012 as the ATS at 3,259 and XTS at 2,429 continue to shine.  SRX was down slightly but still led all models at 3,744.  CTS sales were the lone low light at 2,457 units, or 41% off last year.

DETROIT – Cadillac’s year-to-date sales increase of 38 percent will be the brand’s largest since 1976, making the 110-year old brand the fastest growing major automotive brand in the U.S.

When sales are officially reported later today, Cadillac’s May increase of 40 percent will mark its 12th consecutive month of sales growth.

“Cadillac is back.” said Bob Ferguson, vice president, Global Cadillac. “Our growth is product-driven, new luxury vehicles with dramatic design and performance drawing new customers to showrooms.”

The ATS sport sedan, 2013 North American Car of the Year and Esquire Car of the Year, has been instrumental in attracting new buyers. Roughly 70 percent of ATS buyers are choosing their first Cadillac.  The XTS luxury sedan, introduced in the summer of 2012, had its best retail sales in May. Cadillac’s total sedan portfolio is up 122 percent so far in 2013.

Cadillac’s iconic Escalade will report its best May sales since 2008

  May (Calendar Year-to-Date)
January – May
  2013 2012 %Change Volume   2013 2012 %Change Volume
ATS 3,249 0 ***.*   15,724 0 ***.*
CTS 2,457 4,161 -41.0   12,717 20,437 -37.8
DTS 0 75 ***.*   3 350 -99.1
Escalade 1,033 916 12.8   4,642 4,830 -3.9
Escalade ESV 695 669 3.9   3,160 3,089 2.3
Escalade EXT 200 137 46.0   973 672 44.8
SRX 3,744 3,900 -4.0   20,078 21,190 -5.2
STS 1 13 -92.3   3 120 -97.5
XTS 2,429 0 ***.*   12,450 0 ***.*
Cadillac Total 13,808 9,871 39.9   69,750 50,688 37.6

Overall Cadillac continues to make good progress compared to the empty line up last year, but at just under 70K cars year to date is behind the class leaders for the first 5 months.  In May Mercedes was up 8%, for 27,359 units — so Cadillac needs to double sales to be competitive,

May Highlights (vs. 2012)

  • Cadillac’s 40 percent sales increase marked its best May since 2007.

     

I wonder who found and snapped up the last STS?

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