Cadillac Escalade & ELR Sales Up, Up Up

The Cadillac Escalade continued the trend of high sales with double-digit improvement over last year.  The ELR made a rare 127 deliveries, with an over 115% improvement from February of last year.

Everything else continued to be stuck in low gear — even the SRX, due for an upgrade soon.  BMW meanwhile was up 14+%, setting a February sales record led by 8.7K 3/4 Series — where ATS sales should be — and 3.5K 5-series sales — where CTS should be.  Mercedes similarly posted their highest February sales ever, at 23.6K vehicles sold led by 7K C-class sales.

How can Cadillac improve ATS sales to 3-Series and C-Class levels?  Advertising alone won’t do it, and the CT6 won’t do it.  The ATS is a great car, but needs help fast.

 

  February (Calendar Year-to-Date)
January – February
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 2,028 2,427 -16.4   3,785 4,336 -12.7  
CTS 1,438 2,509 -42.7   3,136 4,741 -33.9  
ELR 127 58 119.0   219 99 121.2  
Escalade 1,489 776 91.9   3,153 1,480 113.0  
Escalade ESV 888 494 79.8   1,988 875 127.2  
Escalade EXT 0 9 ***.*   2 34 -94.1  
SRX 3,809 5,058 -24.7   7,294 9,504 -23.3  
XTS 1,960 2,106 -6.9   3,842 3,754 2.3  
Cadillac Total* 11,739 13,437 -12.6   23,419 24,823 -5.7  

From the press release:

Cadillac:

  • Demand for the new Escalade continues to grow. Sales were up 86 percent for the vehicle’s best February since 2008.

DETROIT – Cadillac sold 18,812 vehicles worldwide in February, with sales up 36 percent in China. Overall, February results were down 1.2 percent from the year prior.

Cadillac’s business in its home market featured growth of 86 percent for the new Escalade. In the U.S. Cadillac’s average transaction price – an important measure of luxury brand strength — increased $8,900 over the same period a year ago to an average of roughly $52,000.

Chinese market sales were driven by the introduction of the award-winning third-generation CTS sedan and the expanded ATS product line.

Cadillac sales in key regions:

Market Feb-14 Feb-15 YOY % Change
US 13,437 11,739 (12.6)
China 4,378 5,959 36.1
Canada 581 474 (18.4)
Middle East 334 345 3.3
Rest of World 305 295 (3.3)
TOTAL 19,035 18,812 (1.2)

 

Cadillac has been a leading luxury auto brand since 1902. Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. More information on Cadillac appears at www.cadillac.com. Cadillac’s media website with information, images and video can be found at media.cadillac.com.

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