Escalade carried the only good news story for Cadillac sales in December, well up from 2013. ATS sales continued to drag, even eclipsed by more expensive CTS sales and barely edging out the XTS. The perennial sales leader SRX was strong but well below last year.
ELR did edge up over 100 units for the month, so that’s something, and averaged over 100 units a month for the year.
|January – December|
|2014||2013||%Change Volume||2014||2013||%Change Volume|
- Escalade deliveries increased 62 percent.
- Sales of the CTS sedan increased 4 percent in December.
- DETROIT – Cadillac’s global expansion continued in 2014 with the brand recording a 5 percent sales increase over the prior year. Cadillac sold 263,697 vehicles worldwide in the 2014 calendar year.
Cadillac sales in China grew 47 percent, driven by growth in the ATS and XTS sedans. Beginning production in late 2013, the ATS-L sold 13,276 units. The larger XTS sedan was up 59 percent year over year to 32,559 units. Cadillac sold more than 73,000 vehicles in China in 2014.
Cadillac sales in Canada grew 10 percent, driven by increases for the SRX crossover and ATS sport sedan. Other countries featuring sharp growth rates included Mexico (up 17 percent), South Korea (up 118 percent) and Israel (up 73 percent).
“Cadillac is both expanding and elevating globally,” said President Johan de Nysschen. “In 2015, we will take many further steps, such as this year’s introduction of all-new high performance V-Series models and the top-of-the-range CT6 to advance further globally.”
In the U.S., Cadillac’s average transaction price climbed to more than $47,000, higher than BMW and Lexus. Also, 74 percent of ATS buyers in 2014 were new to the brand, not trading in a Cadillac vehicle.
Market CY 2014 CY 2013 YOY % Change US 170,750 182,549 (6.5) China 73,500 50,005 47.0 Canada 10,538 9,608 9.7 Middle East 4,265 4,191 1.8 Europe/Russia 1,674 1,943 (13.8) Rest of World 2,970 2,443 21.6 TOTAL 263,697 250,739 5.2