When the 2011 Cadillac CTS Coupe was initially planned, Performance and Premium Models were planned for RWD and for AWD V6 Coupes, and the CTS-V V8 Coupe.
In May a 1SB ‘Standard’ Model of the CTS Coupe joined the Performance and Premium models. This “1SB CTS Coupe” is now the least expensive offering. It still includes the 304 hp 3.6L DI V6 engine, FE2 Sport suspension, and Stabilitrak. One assumes it trades some features for a lower price point. The Standard 1SB CTS Coupe only comes with Automatic Transmission.
I liked the original offering of only Performance and Premium Models, but more choices are always good for the Consumer. There may be Buyers who are stretching to get into a Cadillac CTS Coupe, and want to trade some amenities for that low price point. More power to them if this change helps them get into the CTS Coupe and enjoy the Cadillac Experience.