Cadillac sales blossomed in August, up 83% year over year, or 90% considering sales per available sales day (SD) in the month.
Cadillac CTS and SRX sales stayed over 4K units for the month, and DTS sales made a strong showing.
August | (Calendar Year-to-Date) | ||||||||
January – August | |||||||||
2010 | 2009 | % Chg Volume | %Chg per S/D | 2010 | 2009 | %Chg Volume | |||
Selling Days (S/D) | 25 | 26 | |||||||
CTS | 4,155 | 2,584 | 60.8 | 67.2 | 28,756 | 25,526 | 12.7 | ||
DTS | 1,896 | 832 | 127.9 | 137.0 | 12,117 | 9,843 | 23.1 | ||
Escalade | 1,076 | 1,031 | 4.4 | 8.5 | 9,842 | 9,648 | 2.0 | ||
Escalade ESV | 724 | 530 | 36.6 | 42.1 | 4,874 | 3,979 | 22.5 | ||
Escalade EXT | 188 | 165 | 13.9 | 18.5 | 1,196 | 1,596 | -25.1 | ||
SRX | 4,325 | 1,401 | 208.7 | 221.1 | 32,703 | 5,904 | 453.9 | ||
STS | 324 | 337 | -3.9 | 0.0 | 2,728 | 4,609 | -40.8 | ||
XLR | 1 | 51 | -98.0 | -98.0 | 177 | 580 | -69.5 | ||
Cadillac Total | 12,689 | 6,931 | 83.1 | 90.4 | 92,393 | 61,685 | 49.8 |
Release:
Cadillac: Total sales of 12,689 for August were 83 percent higher than last August, with retail sales increasing 83 percent. This strong retail performance was driven by continuing strong consumer demand for the SRX and the CTS, with retail sales up 410 percent and 77 percent, respectively. August was the seventh month in a row that Cadillac total and retail sales have increased. With total sales up 50 percent for the year, the brand is the fastest growing luxury auto brand in the industry.