Cadillac Sales up 54% May 2010

Cadillac Sales were up nicely for May 2010.  Cadillac SRX sales topped 4K per month, up a bit from 3,904 in April, and of course far ahead of the previous SRX.  CTS Sales were somewhat improved at 3,489 vs 3,278 in April, and well improved over 2,914 in May of 2009.  Cadillac DTS sales were also up, selling 2,263 versus 1,785 last month or 1,520 in May of last year.  Overall a good month for Cadillac; a larger version of the results chart can be viewed by clicking on the chart.

You can find monthly sales reports posts and comments in the Monthly Sales Reports category.

Cadillac total sales rise 54 percent in May led by SRX, CTS

DETROIT – Cadillac reported today U.S. total sales for May of 12,328, a 54 percent increase compared to the same month last year and the fourth consecutive month of year-over-year increases.  For the calendar year, Cadillac total sales were up 32 percent over last year.

Cadillac posted its best month of the year for both retail and total sales volume.

Cadillac’s retail sales for May, compared to May 2009, increased more than 100 percent in the Miami, Atlanta, San Diego, Pittsburgh and Detroit area markets.

SRX sales rose 654 percent for May, compared to the same month last year, for its ninth straight month of triple-digit percentage total sales increases.  Redesigned for the 2010 model year, the SRX mid-size luxury crossover had its best month of the year.

CTS total sales rose 20 percent in May, recording its highest total sales volume since December of 2009.  The results come as Cadillac prepares for the launch of the CTS Coupe in August. The Coupe will join the CTS Sport Sedan and CTS Sport Wagon to expand the award-winning CTS line.

“Cadillac is getting stronger as the year progresses,” said Kurt McNeil, U.S. vice president of Cadillac sales. “SRX has quickly become a leader among mid-size luxury crossovers. CTS Coupe will put Cadillac design and performance in a dramatic form that’s expected to attract new luxury car buyers to the brand.”

Car and Driver magazine recently named CTS to its “10 Best Cars” list for the third straight year.  Cadillac also took top honors for the third straight year in the 2010 AutoPacific Vehicle Satisfaction Awards, which use feedback from new car and truck owners to rank vehicles and brands. Escalade ranked first in the Luxury Sport Utility Vehicle category of the AutoPacific awards.

Chevrolet-Buick-GMC-Cadillac Post 32 Percent Sales Increase in May

• Fifth Consecutive Month of Double-Digit Combined Sales Gains for GM’s Four Brands
• Calendar-Year-to-Date Sales for GM’s Four Brands are up 31 Percent
• GM Crossovers Sales Are up 81 Percent Year-to-Date

DETROIT – For the fifth straight month, Chevrolet, Buick, GMC and Cadillac together posted a double digit sales gain, with combined sales increasing 32 percent over last May. Year-to-date sales for GM’s four brands have risen 31 percent to 874,749 units – an increase of 206,994 units compared to last year, which is almost twice the volume lost from brands the company has discontinued.

According to Steve Carlisle, vice president, U.S. Sales Operations, GM’s brands have outperformed the market this year on the strength of the company’s newest products. Year-to-date, combined sales of the Chevrolet Equinox, Chevrolet Camaro, Buick LaCrosse and Regal, GMC Terrain and Cadillac SRX and CTS Wagon are up 323 percent.

“Each of our brands has new products that are being received well by customers. In fact, these new vehicles now account for about one in every four retail sales in the U.S.,” said Carlisle. “With each brand launching new vehicles in the next few months, we are optimistic about the remainder of the year.”

Since 2005, crossover sales as a percentage of industry sales have almost doubled. During the same time, sales of GM’s crossovers as a percentage of the company’s sales have more than tripled. May sales of GM’s crossovers – Chevrolet Equinox, HHR and Traverse; Buick Enclave, GMC Terrain and Acadia; and Cadillac SRX – were up 83 percent compared to May 2009, and are up 81 percent year-to-date. Through May, GM leads all automakers in total crossover sales.

According to Carlisle, the company’s crossover growth is an example of its ability to quickly adapt to shifts in the marketplace. “We’re a much leaner and more agile company today and can take advantage of movements in consumer tastes,” said Carlisle.

Chevrolet dealers reported sales of 167,235 – 31 percent higher than May, 2009. Retail sales for the brand were 19 percent higher for the month. Retail sales for Chevrolet’s popular full-size pickups, Silverado and Avalanche, increased 14 percent, while retail sales for the Suburban rose 73 percent. The Chevrolet Silverado, Equinox, Traverse, Avalanche, Malibu and Camaro all posted year-over-year retail sales increases of 10 percent or more (read more)

Buick sales rose 37 percent for the month to 12,582 – the eighth consecutive month of double digit year-over-year sales increases led by the LaCrosse and Enclave. Retail sales for Buick rose 46 percent during May. Buick LaCrosse retail sales increased 191 percent for the month. Year-to-date sales of the LaCrosse have increased 162 percent (read more)

GMC sales of 30,160 were 26 percent higher than last year, while retail sales for the brand were up 37 percent. Retail sales of the GMC Terrain continued to gain momentum, with sales increasing 350 percent for the year-to-date (read more)

Cadillac sales increased 54 percent to 12,328, while retail sales improved 43 percent for the month. CTS retail sales improved 7 percent for the month, and year-to-date sales of the SRX are 439 percent higher than a year ago

Month-end dealer inventory in the U.S. stood at about 408,000 units, which is about 22,000 lower compared to April 2010, and about 267,000 lower than May 2009.

May Key Facts:

  • Eighth Consecutive Month of Combined Sales Gains for GM’s Four Brands
  • Chevrolet: Total sales up 31 percent compared to a year ago; retail sales up 19 percent; Chevrolet Equinox retail sales increased 228 percent; Camaro retail sales continued to set the pace for the sport segment with 8,402 deliveries; Chevrolet Traverse retail sales were up 11 percent for the month, and are up 10 percent for the year; Silverado retail sales were up 11 percent for the month.
  • Buick: Total sales up 37 percent; retail sales up 46 percent; Buick LaCrosse retail sales rose 191 percent and are up 162 percent for the year; Buick Enclave retail sales rose 14 percent in May and are up 12 percent for the year.
  • GMC: Total sales up 26 percent; retail sales up 37 percent; GMC Terrain retail sales were up 569 percent for the month and 350 percent for the year; GMC Acadia retail sales increased 18 percent for the month and are up 24 percent year-to-date
  • Cadillac: Total sales up 54 percent; retail sales up 43 percent; Cadillac SRX retail sales were up 605 percent for the month and 439 percent for the year; Cadillac CTS had its best month of the year, with retail sales up 7 percent.
  • GM Full-Size Pickups, Full-Size Utilities and Full-Size Luxury Utilities sales rose 17 percent for the month and are up 9 percent year-to-date
  • Fleet sales for GM’s four brands were 83,305 for the month.

Cadillac Sales up 36% in April 2010

Cadillac’s sales were up 36% in April 2010, with the SRX continuing to lead sales.  The CTS had its best month of 2010, but continues to underperform last year’s sales.   The faces of Cadillac today are definitely the SRX and the CTS, with Escalade and DTS sales in the background.

Cadillac Buyers more and more are CTS and SRX smart, sporty buyers.  That is very hopeful for Cadillac going forward.  The SRX continues to bring new Customers to Cadillac.


April
(Calendar Year-to-Date)

January – April

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 26 26





CTS 3,278 3,876 -15.4 -15.4
11,403 14,452 -21.1
DTS 1,785 1,458 22.4 22.4
5,160 4,963 4.0
Escalade 1,250 968 29.1 29.1
5,174 4,675 10.7
Escalade ESV 602 479 25.7 25.7
2,216 2,077 6.7
Escalade EXT 148 202 -26.7 -26.7
530 929 -42.9
SRX 3,904 568 587.3 587.3
14,770 2,637 460.1
STS 330 711 -53.6 -53.6
1,295 2,057 -37.0
XLR 20 75 -73.3 -73.3
121 293 -58.7
Cadillac Total 11,317 8,337 35.7 35.7
40,669 32,083 26.8

Press Release:

Cadillac’s total U.S. sales rose 36 percent in April to 11,317 driven by significant gains for SRX and positive momentum for Escalade and CTS.

SRX total sales for April rose 587 percent, the seventh straight month of triple-digit percentage increases. Redesigned for the 2010 model year, SRX has quickly become a stand-out in the fast-growing midsize luxury crossover segment.

The redesigned SRX also is attracting new customers to Cadillac at a higher rate than the previous model. So far this year, about 49 percent of SRX buyers traded in a competitor’s brand, an improvement of 14 percentage points compared to the previous model’s conquest rate.

A five-passenger crossover, SRX’s standard V6 engine is EPA-rated at 25 miles per gallon on the highway. SRX also provides the option of advanced all-wheel drive and a turbocharged V6 engine.

“SRX is appealing to luxury buyers with performance, fuel-efficiency and dramatic design,” said Kurt McNeil, U.S. vice president of Cadillac sales. “SRX has put Cadillac’s signature on the midsize luxury crossover segment.”

Escalade total sales rose 21 percent in April, and CTS had its best month of the year as Cadillac builds on the core of its line-up. Cadillac will launch this summer the CTS Coupe.

Even before its release, CTS Coupe is drawing praise from the automotive press. A luxury sports coupe that will be available in both rear-wheel and all-wheel drive versions, CTS Coupe will become Cadillac’s centerpiece for design and performance.

“It’s safe to say the coupe is positively gorgeous,” Automobile magazine wrote in a preview of the CTS Coupe earlier this year. “Pictures simply don’t do it justice.”

Later this year, Cadillac will expand its line of V-Series high-performance luxury vehicles with the addition of the CTS-V Coupe and CTS-V Sport Wagon.

Cadillac sales up 36% in March 2010

Overall Cadillac sales were up 36.3% per sales day, driven by consistent Cadillac SRX sales.

Cadillac sedan sales rebounded a bit — up nicely in the case of the DTS:


March
(Calendar Year-to-Date)

January – March

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 26 25





CTS 2,870 3,899 -26.4 -29.2
8,125 10,576 -23.2
DTS 2,146 1,161 84.8 77.7
3,375 3,505 -3.7
Escalade 1,269 1,116 13.7 9.3
3,924 3,707 5.9
Escalade ESV 666 510 30.6 25.6
1,614 1,598 1.0
Escalade EXT 159 226 -29.6 -32.4
382 727 -47.5
SRX 4,090 629 550.2 525.2
10,866 2,069 425.2
STS 400 576 -30.6 -33.2
965 1,346 -28.3
XLR 39 92 -57.6 -59.2
101 218 -53.7
Cadillac Total 11,639 8,209 41.8 36.3
29,352 23,746 23.6

Cadillac CTS sales were up a bit from Feb 2010, but down from Mar 2009.  The CTS still needs a fundamental sales boost, and additional advertising.  CTS Coupe and V-Coupe sales will help this summer of course.

Cadillac SRX sales are far outpacing the previous design from 2009, and at 4,090 are ahead of SRX sales for February 2010 of 3,542.

Cadillac Escalade sales as a whole are consistent.

Total Cadillac and Buick combined luxury car sales went up both year over year and month over month:


March
(Calendar Year-to-Date)

January – March

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 26 25






Enclave 4,519 3,193 41.5 36.1
12,372 9,271 33.4
LaCrosse 6,054 1,800 236.3 223.4
14,345 4,825 197.3
Lucerne 2,381 2,372 0.4 -3.5
5,419 6,420 -15.6
Rainier 0 0 ***.* ***.*
0 3 ***.*
Rendezvous 0 1 ***.* ***.*
0 1 ***.*
Terraza 0 3 ***.* ***.*
0 14 ***.*
Buick Total 12,954 7,369 75.8 69.0
32,136 20,534 56.5
Cadillac Total 11,639 8,209 41.8 36.3
29,352 23,746 23.6

Due to an amazing run by the Lacrosse, total Buick & Cadillac US Luxury car sales for the month of March of 24,593 easily outshone BMW US March sales of 21,670, Lexus US March sales of 20,219, or Mercedes US March sales of 20,023.