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Bruce Nunnally is an independent Blogger who writes Cadillac Conversations on all things Cadillac. Connect with Bruce on Google+

Cadillac Conversation 2015-02-12

Planned topics:

  • What are you looking for in your next Cadillac? Why?
  • Thinking is one thing, but when you pick a car and write the check or sign the financing and insurance papers, what will you *really* buy? Why?
  • What Cadillac would you like for a daily driver? For a weekend car? For trips?
  • Who would you recommend an ATS to, or when would you recommend an ATS to  someone?
  • What would make Cadillac ATS a consideration for college age or new graduates?

2016 Cadillac ATS-V On Sale at a Bargain $61K/$64K

The ATS-V appears to offer choice of Coupe or Sedan, colors, and wheels.  So no additional premium to get it to “Premium” as in the CTS VSport, which is good news.  Also appears to make the ATS-V at $61,460 a sweet bargain compared to the CTS VSport Premium at $70,335.

DETROIT – Cadillac dealers have begun accepting orders for the 2016 ATS-V – the brand’s inaugural luxury compact performance car starting production this spring.

Available in sedan and coupe forms, the twin-turbocharged ATS-V offers a dual-purpose luxury performance experience: a car with true track capability straight from the factory with sophisticated road manners.

Powered by the segment’s highest-output six-cylinder engine – the Cadillac Twin Turbo rated at 455 horsepower (339 kW) and 445 lb-ft of torque (603 Nm) – the ATS-V achieves 0-60 performance in 3.9 seconds and a top speed of 189 mph. The Cadillac Twin Turbo engine is backed by a six-speed manual – with Active Rev Match, no-lift shifting and launch control – or a paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shift.

“The V-Series is the ultimate expression of Cadillac’s re-ignited product substance and the passion at the core of our brand,” said Johan de Nysschen, Cadillac president.

“The ATS-V expands the V-Series lineup, bringing a new kind of performance character to Cadillac. Lightweight, agile and potent, the ATS-V will make an ideal pairing with the larger and even more powerful all-new 2016 CTS-V midsize sedan, which arrives later this summer,” he said.

In the U.S., the 2016 ATS-V sedan carries a starting price of $61,460 and the ATS-V coupe is priced from $63,660. Consumers can order ATS-Vs now through dealers and begin specifying their own ATS-V online at www.cadillac.com in April.

Cadillac Escalade Sales Out Shine Slow Sedans

Escalade continues to capitalize on low oil prices and resulting gas prices.

On the other hand, the ATS, CTS, and SRX fell from already poor sales in 2014.  Keeping in mind the ATS should be at 5K+, there is the volume problem.  The XTS and CTS should be around 2500 each, but proportionally are soldiering along better than the ATS sales deficit.

  January (Calendar Year-to-Date)
January – January
  2015 2014 %Change Volume   2015 2014 %Change Volume  
ATS 1,757 1,909 -8.0   1,757 1,909 -8.0  
CTS 1,698 2,232 -23.9   1,698 2,232 -23.9  
ELR 92 41 124.4   92 41 124.4  
Escalade 1,664 704 136.4   1,664 704 136.4  
Escalade ESV 1,100 381 188.7   1,100 381 188.7  
Escalade EXT 2 25 -92.0   2 25 -92.0  
SRX 3,485 4,446 -21.6   3,485 4,446 -21.6  
XTS 1,882 1,648 14.2   1,882 1,648 14.2  
Cadillac Total* 11,680 11,386 2.6   11,680 11,386 2.6  

ELR, the electric El Dorado, continues to trickle out a few examples to lucky buyers.

From the press release:

Cadillac:

  • Deliveries of the XTS were up 14 percent.
  • Demand for the new Escalade continues to exceed expectations, with deliveries up 149 percent.