About bwnunnally

Bruce Nunnally is an independent Blogger who writes Cadillac Conversations on all things Cadillac. Connect with Bruce on Google+

DeLurking Cadillac Fans

I popped over to the post office to mail off a free CaddyInfo.com Hat and a few site postcards & magnet to one of our new CaddyInfo Forum Community Members, CarlaValentine.

CarlaValentine

Carla was the first recipient of our new CaddyInfo New Member Who’s Doing it Right Award.

On Forums the majority of our audience — Cadillac fans who came to the site to read about Cadillac Automobiles — never register or log in to the site.  They ‘Lurk’ as Guests, read the site, but don’t comment or post.  This is not unique at the CaddyInfo Community.  At most forums in the membership listing you can observe 70-80% guests and 20% registered users online.

Guests are always welcome at CaddyInfo of course, but the strength of our Cadillac Community is the shared knowledge and experience of all of our participants.  So the more people who come into the light of Registered Member and out of the darkness of Lurking, the better our conversation is.

One of the points to having the “New Member Who’s Doing it Right” Award is to recognize Carla’s participation.

Caddyinfo.com New Member Who’s Doing It Right is a new concept intended to recognize relatively new arrivals to our CaddyInfo Cadillac Community who are fitting right in, participating, posting new threads or ongoing posts to topics. Carla also filled in her profile correctly, with Avatar image, car details, personal photo, and personal info that help members understand her questions or comments in context.

The award also helps to communicate to new Readers (or experienced Lurkers) that Caddyinfo is a new-participant friendly environment.    Pretty much the only things to avoid are open, hostile attitude toward Cadillac Automobiles (them’s fightin’ words), and advertising without a relationship with the Caddyinfo Forum (PM me on the Forum about advertising).  Otherwise I find that our Membership is very tolerant of almost any style of discussion about Cadillac automobiles.

My Lovely Wife suggested that we have a De-Lurker Award — as a way to recognize people who have Registered and begun to participate.  That might be slightly different from our Doing it Right award.   Do you have any other suggestions on how to encourage Cadillac owners to participate at CaddyInfo?

Caddyinfo Twitter Updates for 2010-01-23

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CaddyInfo Site redesign (pardon the dust)

I reached out to an expert I respect and asked for some input or coaching on how to improve CaddyInfo.

His first response was a question:  “Are you sure you want a frank response?”

I could tell that the news was not good, but certainly I wanted to have his input on what to change to improve.  (And I filed away in my head this was a good way to start an intervention).

Caddyinfo has developed over the last (almost) 12 years from a single html page to multiple pages with a forum to a forum and blog and gallery and content system and website pages.   I have done a couple of makeovers and redesigns along the way, but each time coherency of vision and appearance has been more complex.  As I try different content management systems, different forums, different website approaches, the result has unfortunately been a patchwork of ideas executed with varying success.

So the bottom line on the new input was: Start over with a new design from top to bottom.  Add color.  Get a new professional logo.  Get a professional design.

Immediately I ditched our logo across the 3 main sites — blog, website, forum — and went with a cleaner look.   I also changed to the current theme here on the blog.  Meanwhile I have posted to solicit Designer inputs for a new Caddyinfo Logo, and I have contracted with a Skin design house to redesign the Caddyinfo Forum.   We have also recently moved the forum to a new faster server.

My goal is to get an overall clean, colorful, eye-catching look on a responsive, inviting site and bring more Cadillac readers to Caddyinfo to stay.

Please bear with me if you see sawdust or hear hammering during our transition.