Cadillac sales steady in Sept as ATS arrives

Summary:  with the almost-here any minute arrival of the new ATS to showrooms Cadillac sales in September reflected weaker CTS sales — as perhaps buyers waited to see the ATS in person.  The ATS wasn’t in the showroom for the whole month and we’ll have to wait and see October sales to judge its success.

 


September


(Calendar Year-to-Date)






January –  September


2012 2011 %Change Volume
2012 2011 %Change Volume
ATS 611 0 ***.*
611 0 ***.*
CTS 3,103 4,663 -33.5
38,465 41,900 -8.2
DTS 2 583 -99.7
462 10,755 -95.7
Escalade 913 1,527 -40.2
9,294 10,491 -11.4
Escalade ESV 595 713 -16.5
5,795 5,770 0.4
Escalade EXT 188 174 8.0
1,348 1,415 -4.7
SRX 4,660 4,901 -4.9
40,224 39,861 0.9
STS 1 180 -99.4
157 2,986 -94.7
XLR 0 0 ***.*
0 12 ***.*
XTS 2,506 0 ***.*
7,156 0 ***.*
Cadillac Total 12,579 12,741 -1.3
103,512 113,190 -8.6

 

Cadillac XTS sales grew to 2500, a nice mark and good progress for that model.

GM Notes:

September’s car sales increase reflected a strong start for the new Chevrolet Spark and Cadillac XTS, continued strong sales of the Buick Verano, Chevrolet Cruze and Chevrolet Sonic, and a second consecutive sales record for the Chevrolet Volt. September also marked the first deliveries of the all-new Cadillac ATS.

Cadillac August Sales up 11% in 2012

Cadillac August sales improved 11% with especially strong SRX results, and the first full month of XTS sales.  Both CTS and SRX were over 5K Cadillacs for the month, with XTS in the 2K range.


August    (Calendar Year-to-Date)
January –  August   

2012 2011 %Change Volume
2012 2011 %Change Volume
CTS 5,136 5,783 -11.2
35,362 37,237 -5.0
DTS 11 719 -98.5
460 10,172 -95.5
Escalade 1,264 1,105 14.4
8,381 8,964 -6.5
Escalade ESV 742 655 13.3
5,200 5,057 2.8
Escalade EXT 183 174 5.2
1,160 1,241 -6.5
SRX 5,203 4,627 12.4
35,564 34,960 1.7
STS 7 145 -95.2
156 2,806 -94.4
XLR 0 0 ***.*
0 12 ***.*
XTS 2,158 0 ***.*
4,650 0 ***.*
Cadillac Total 14,704 13,208 11.3
90,933 100,449 -9.5

Cadillac August Sales Summary

The Cadillac ATS is expected to arrive in showrooms this month.  Cadillac is targeting 5K units a month from ATS, although to reach 3 series success will take 9K units per month, so we’ll see.

 

Cadillac Radar Sensor Fusion

Cadillac Radar technology gives your new Cadillac more awareness of the road ahead.

The 2013 Cadillac XTS in New York, New York. (Photo by Mike Appleton for Cadillac)

The 2013 Cadillac XTS in New York, New York. (Photo by Mike Appleton for Cadillac)

Cadillac Radar allows new Cadillac XTS and ATS models to use ‘super cruise’ and automatically detect and maintain safe following distances.  Super Cruise, blind spot detection, and lane change avoidance systems all act as integrated aids to unobtrusively assist the Cadillac driver in real world situations.

Cadillac makes the best simultaneous use of all the incoming sensor data using sensor fusion.  Sensor fusion is the process of integrating inputs from multiple sensors so that the driver or pilot gets enhanced information that highlights their actual care-abouts.

“We’re bringing the future forward for today’s drivers,” said Don Butler, vice president, Cadillac Marketing. “The Driver Awareness and Assist technologies are tailored for intuitive use in the rigors of daily commuting.”

Cadillac Radar and sensor fusion

Press Release:

DETROIT – New York’s famed Brooklyn Bridge provided a key testing ground for Cadillac’s new Driver Awareness and Driver Assist active safety technologies that include maintaining a safe following distance to other vehicles even in stop-and-go traffic.

The Brooklyn Bridge’s intricate metal design and traffic volume allowed General Motors engineers to refine the radar sensors so they can tell the difference between stationary objects like guard rails and bridge structure from vehicle traffic.

Metal structures can “confuse” some types of radar into detecting a vehicle or obstacle is approaching, causing an unnecessary warning or action from the safety systems,” said Jim Nickolaou, lead engineer for Sensor Fusion.

Sensor Fusion is what engineers call the science of discerning the data collected from cameras and sensors in and around the car. It is part of Cadillac’s all-new 2013 XTS luxury sedan and ATS compact sport sedan.

“The camera, sensors and radar technology act as the ‘brain’ behind all the safety features, feeding data 25 times per second into the car’s computer network,” Nickolaou said. “We found that the best way to test the system’s accuracy was to gauge its performance in stressful driving conditions that could confuse it, like those conditions found on the Brooklyn Bridge.”

Once the largest suspension bridge in the world, the Brooklyn Bridge spans the East River that divides Manhattan and Brooklyn. Its massive expanse of metal cables, barriers, and structures combined with New York City traffic to make it an ideal place to test Sensor Fusion.

Overall, nearly 2,000 scenarios were identified to test the sensors and radars, including variables such as weather, traffic volume, lighting, and radar reflections, all of which can impact radar systems or other sensors in the car. Data was collected to anticipate a range of real-world conditions, and Sensor Fusion software development was tuned to prepare the production technology for such rigors.

“We have to try and anticipate every scenario, especially those that really challenge the technology,” Nickolaou said. “We tune the systems to discern actual obstacles from other things in the vicinity that should not cause a warning or braking action.”

The Driver Assist Package also offers safety technologies such as Automatic Collision Preparation, Lane Departure Warning, and Front and Rear Automatic Braking. Common to these systems is the science of Sensor Fusion, which is also used in Cadillac’s unique Safety Alert Seat that delivers warnings to drivers via a pulse on either or both sides of the seat cushion.

The advanced features on Cadillac’s all-new 2013 cars are an early benefit from long-term research and development on semi-autonomous driving. Nicknamed “Super Cruise,” Cadillac’s semi-autonomous technology is capable of fully automatic steering, braking and lane-centering under certain driving conditions. This technology could be ready for production vehicles by mid-decade.

“We’re bringing the future forward for today’s drivers,” said Don Butler, vice president, Cadillac Marketing. “The Driver Awareness and Assist technologies are tailored for intuitive use in the rigors of daily commuting.”