Cadillac Sales: Crossovers and Trucks Do Well in June

Posted on by
Reply

The Cadillac SRX continued to dominate Cadillac Sales in June at 4,652 sold, followed by Escalade sales which were not quite 3K.   Clearly the market for luxury cross-overs and trucks has recovered somewhat in this period of relatively low gas prices.

Cadillac notes in the GM press release:

Cadillac sales were up, with Escalade up 57 percent and SRX up 19 percent. It was Cadillac’s best June since 2008, and 57 percent of customers did not trade in a Cadillac.

Cadillac’s sedan sales were down, with total sales led by ATS, CTS, and XTS in that order.  ATS sales were down 32%, CTS 10%, and XTS 24%.  The ATS Coupe is just reaching the market.  Cadillac is making changes to the logo to drop the wreath on new sedans.  No word of other substantial changes to address slow sedan sales.

  June (Calendar Year-to-Date)
January – June
  2014 2013 %Change Volume   2014 2013 %Change Volume  
ATS 2,358 3,459 -31.8   14,910 19,183 -22.3  
CTS 2,174 2,416 -10.0   16,008 15,133 5.8  
DTS 0 16 ***.*   0 19 ***.*  
ELR 97 0 ***.*   390 0 ***.*  
Escalade 1,907 1,035 84.3   6,671 5,677 17.5  
Escalade ESV 1,058 667 58.6   3,735 3,827 -2.4  
Escalade EXT 2 186 -98.9   49 1,159 -95.8  
SRX 4,652 3,912 18.9   28,864 23,990 20.3  
STS 0 4 ***.*   0 7 ***.*  
XTS 1,693 2,234 -24.2   11,490 14,684 -21.8  
Cadillac Total* 13,941 13,929 0.1   82,117 83,679 -1.9  

The Cadillac ELR had its best month yet at 97 delivered to happy new Electric Cadillac owners.   Dealers are offering substantial discounts on new ELRs which bring the pricing down from the $75-82K sticker.  The ELR would have been well placed price-wise at $55K.

Cadillac Sales Summary

Where are the new V-Series?  Cadillac is missing the long-expected ATS-V and the updated CTS-V.  Although these would sell around 15-20% of each line, they offer some halo appeal.   People are drawn into the showroom or sales consideration by  fire-breathing, athletic Cadillac models, even if they “settle” for a less expensive selection.

Cadillac can address ATS sales by getting the model priced aggressively.    Get the 2.5L standard model under $30K to compete there.  Get the fully loaded premium 2L Turbo under $40K, and the 3.6L Premium under $45.  The ATS as the entry level small Cadillac should not cost almost as much at the upper line CTS (!!).

What do you think?  How would you improve sedan sales within the year?

Shopping for a Classic Cadillac

Posted on by
4

Cadillac has made some terrific cars over the years.  Each decade has a different look and style, and very different price points in the collector market.  I love the look of the 30s and 40s cars, and some of the 50s, but they are already very well valued in the market.  I am starting to narrow my consideration to a couple of models — the 1965/1966 Cadillac Fleetwood Eldorado (convertible), a 1967-1970 Cadillac DeVille Convertible, and a rough earlier Cadillac Convertible.

Cadillac also made a rear wheel drive convertible in 2004-2009, the XLR, but it has been eliminated from consideration by my Wife as ‘too modern’.

1965/1966 Cadillac Fleetwood Eldorado

The last of the rear-wheel drive Eldorados. Eldorado as a sub-brand meant the finest of the line since 1953.  Fleetwood was a custom high-line body shop later acquired by GM.  The Fleetwood Eldorados were to some less special than the earlier Eldorados, and too much like the rest of the Cadillac line for their year.  But they were still the pinnacle of features and options.

My friend Tim Carroll of Carroll Custom Cadillac notes:

When it comes to design, 67′ 68′ 69′ have the right body lines to compliment a convertible, it may be just me but the 65′ and 66′ look best with the detailed hard top body lines, these years seem to lose their detail to box look when the top is down?
However, they are beautiful too! I certainly would not turn one away!

I prefer rear-wheel drive, and these are still in a good range for picking up and preserving a classic.

1967-1970 Cadillac DeVille Convertible

Full-body, rear-wheel drive, 472 cubic inches of reliable OHV V8.  These are Cadillacs of the old school, with huge torque and hood lines.

2014 - 1

The Cadillac 472 cubic inch V8 is very similar to the later / contemporary 500 cubic inch Cadillac engines, and they share a lot of speed / aftermarket part support.  This makes them attractive for an ongoing project.

 Pre-1954 Cadillac

I would love to have and enjoy any of the earlier Cadillac Convertibles, but I believe most of them are already outside my budget unless we start with a really rough project Cadillac.

1953 Cadillac Series 62 Eldorado Convertible

1953 Cadillac Series 62 Eldorado Convertible

I love the look of the early cars though!

First Things First

My garage currently is occupied by my Duke SS100.  My late Father had purchased this late in life, and we enjoyed sharing stories of getting it back on the road and enjoying driving it.

Duke SS 100 recreation of the 1939 Jaguar SS100

I will need to sell my Duke SS100 [info at link] before I have space for the classic Cadillac, so not quite in the market yet.  But I know what I like…