Cadillac sold 19,983 new vehicles globally in April, a decrease of 18%, as the brand phases out its top-selling SRX Crossover in advance of shipments of the all-new XT5 successor.

With the XT5 Cadillac is launching the new crossover into the strongest segment in the luxury marketplace. Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5.

Initial low-volume shipments of the all-new CT6 flagship sedan occurred in April, eagerly snapped up by customers. Dealer deliveries will accelerate during May.

In the U.S. market, Cadillac average transaction prices were $54,251 according to J.D. Power Information Network, through April 17. This is highest among full-line luxury brands.

“Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers’ minds, and our disciplined approach to target the pinnacle of premium,” said Cadillac President Johan de Nysschen. “Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac’s product substance.”

The first-ever CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.  The new XT5 began initial deliveries in the US in April, with global sales starting later this spring.

Cadillac sales in key regions appear in the table below.

April sales included the first CT6 and XT5 sales, with the XT5 edging out the CT6.

Overall, Cadillac sales were down in April as Cadillac Dealers cleared the final SRXs  and the new XT5s arrived on vehicle carriers in late April / early May.  With those missing SRX sales Cadillac would have been much closer on the month.  SRX still led all vehicles in sales.

2016 Cadillac SRX

Good bye to the SRX – Hello to the XT5

2017 Cadillac XT5

US sedan sales (including coupes) were down across the board for Cadillac.  The ATS led with 1,737 (down 18%) followed by XTS with 1,521 (down 32%) and CTS with 1,335 (down 23%).  265 CT6s got to Dealers in time to find lucky new owners in April, and the ELR kept near the 100/mo pace at 95.

Even Escalade sales were down 7%.

 Cadillac Notes from the Press Release:

• Cadillac ATPs were $54,600 in April, up approximately $1,600 from last year.
• The Cadillac ATS, CTS and XTS all gained year-over-year retail market share in their respective segments.

By comparison, for the month BMW sales were down 7%, with Mini down 14%. 3-Series were off 32% and 7-Series were off 42% year over year. Mercedes overall sales were almost even (-0.4%) but CLA sales were down 21% and S-Class sales were down 34%.

Cadillac continues to drive up average transaction prices, to $54,600 in April.   Hopefully the XT5 and CT6 launches will go well and we’ll see more Cadillacs getting to happy owners in May.

Mercedes April Sales:

MERCEDES-BENZ USA
Sales — April 2016

Cadillac ATS-V Performance Data Recorder video from a regular commute showing the quality and perspective of the PDR video camera, edited on PC and as uploaded to YouTube.
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