Cadillac Reports April Global Sales of First CT6s and XT5s

 

Cadillac sold 19,983 new vehicles globally in April, a decrease of 18%, as the brand phases out its top-selling SRX Crossover in advance of shipments of the all-new XT5 successor.

With the XT5 Cadillac is launching the new crossover into the strongest segment in the luxury marketplace. Deliveries of SRX fell sharply in April as inventory levels dropped in advance of more widespread availability of the all-new XT5.

Initial low-volume shipments of the all-new CT6 flagship sedan occurred in April, eagerly snapped up by customers. Dealer deliveries will accelerate during May.

In the U.S. market, Cadillac average transaction prices were $54,251 according to J.D. Power Information Network, through April 17. This is highest among full-line luxury brands.

“Earning transaction prices in the market above the European competitors reinforces both the rising stature of Cadillac in consumers’ minds, and our disciplined approach to target the pinnacle of premium,” said Cadillac President Johan de Nysschen. “Our crossover entry is in transition from the SRX to the XT5, creating a temporary inventory challenge. As that transition occurs, it is positive to see consumers placing a higher value on Cadillac’s product substance.”

The first-ever CT6, assembled in both Detroit and Shanghai, establishes a new top of Cadillac’s sedan range.  The new XT5 began initial deliveries in the US in April, with global sales starting later this spring.

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  Apr-16 Apr-15 % Change YTD-16 YTD-15 % Change
ATS 4,315 4,956 (12.9) 16,326 17,853 (8.6)
CTS 1,588 2,012 (21.1) 6,400 7,309 (12.4)
ELR 95 105 (9.5) 362 431 (16)
XTS 3,830 4,175 (8.3) 17,547 17,384 0.9
CT6 561 0 956 0           –
SRX 5,630 9,236 (39) 25,837 29,294 (11.8)
XT5 381 0 396 0
Escalade 3,583 3,885 (7.8) 13,322 13,064 2
Other 0 0  – 0 1
Total 19,983 24,369 (18) 81,146 85,336 (4.9)
GLOBAL SALES BY COUNTRY
  Apr-16 Apr-15  % Change YTD-16 YTD-15 % Change
United States 11,236 15,801 (28.9) 46,869 52,976 (11.5)
China* 7,007 6,197 13.1 27,698 25,705 7.8
Canada 980 1,496 (34.5) 3,423 3,464 (1.2)
Middle East 305 472 (35.4) 1,241 1,722 (27.9)
Mexico 114 155 (26.5) 611 571 7
EU** & Russia 191 132 44.7 700 361 99.4
ROW 150 116 29.3 614 537 14.3
Total 19,983 24,369 (18) 81,146 85,336 (4.9)

 

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