Appreciating the Master Craftsman

Chuck Jordan, former head of Cadillac Design, passed away this month.  Mr Jordan contributed to several important Cadillac designs including the 1959 Cadillac Eldorado and the 1992 Cadillac Seville & STS.  He retired from General Motors in 1992.

1992 Cadillac Seville STS

A 1992 STS was my first contemporary Cadillac, and was a terrific automobile.  That design, which continued with some modifications through 1997, still looks classic to me these 18 years since they first hit the street.

I never met Mr. Jordan, but became aware of him for his role in the book “All Corvettes are Red” by James Schefter.  Nonetheless, I have been a fan of his design work and leadership and I feel it is important to mark the passing of a Master of the craft of Automobile Design.   The current Cadillac designs are possible and popular because of the design of those 1992 models.  Thank you Chuck Jordan.

Woot — Cadillac Returns To Racing With CTS-V Coupe

Very good news today — Cadillac to return to racing with the CTS-V Coupe.
Racing improves car design, durability, and performance.  Manufacturers learn more about what breaks when on the track than they can in the lab where cars are not under the same stress levels.
Showing the cars on the track also helps consideration levels and subsequently sales especially to people who don’t realize that modern Cadillacs are among the fastest cars in the world.
Press Release:
  • Racecar based on award-winning CTS-V Series line
  • Program designed to validate, enhance Cadillac performance
  • Andy Pilgrim, Johnny O’Connell signed as Cadillac drivers

DETROIT – Cadillac announced today it will return to racing in 2011 with a race-prepared version of its CTS-V Coupe competing in the Sports Car Club of America World Challenge, North America’s top production-based racecar series.

The move returns Cadillac to a series where it competed from 2004 to 2007. Competing in the GT Class with the CTS-V Sport Sedan, Cadillac captured the Manufacturer’s Championship in 2005 and 2007 and the Driver’s Championship in 2005.

Cadillac will field two teams in the upcoming SCCA World Challenge GT Class with a racecar based on the CTS-V Coupe. The CTS-V line, which also includes the CTS-V Sedan and CTS-V Wagon, was recently named to Car and Driver magazine’s 10 Best list for 2011.

“Returning to racing in the SCCA World Challenge is a great way to demonstrate the performance and capability of the CTS-V Coupe,” said Don Butler, vice president for Cadillac marketing.   “The racecars in this series are production based, which allows us to validate our performance against the best of our competitors on the track, and not just the showroom.”

Cadillac is working with Pratt & Miller, a New Hudson, Mich., engineering firm which specializes in motorsports, to develop the CTS-V Coupe racecar. While some of the production CTS-V components will be modified due to the unique demands of racing or to meet the SCCA series’ technical rules, every effort is taken to maintain as much production content as possible.

“The SCCA World Challenge lends itself well to a natural transfer of knowledge,” said Jim Campbell, GM vice president for Performance Vehicles and Motorsports. “The series will become a key test-bed for Cadillac. We anticipate using what we learn on the racetrack to ensure the V-Series stays on the cutting-edge of performance.”

The first event in the SCCA World Challenge is March 25-27 in St. Petersburg, Fla. Johnny O’Connell, a three-time GT1 champion in the America Le Mans Series, and Andy Pilgrim, who won the 2005 SCCA World Challenge GT class in a Cadillac, will be behind the wheel of the CTS-V racecars.

Introduced for the 2003 model year, the CTS-V has quickly earned a reputation among luxury sports car buyers. For the 2011 model year, Cadillac added the CTS-V Coupe and the CTS-V Sport Wagon to the CTS-V Sport Sedan, creating an impressive family of performance vehicles. The CTS-Vs feature Brembo brakes, a supercharged 6.2L V8 delivering 556 horsepower and a Magnetic Ride Control suspension system that can read and react to the road 1,000 times a second.

Started in 1944, the SCCA organizes and supports racing at all levels from amateur to professional. The World Challenge series is designed to provide teams, manufacturers and aftermarket suppliers a competitive production-based race series in which to prove their products. The races follow a 50-minute maximum time limit, with the number of laps and total distance determined by track configuration, lap times and race conditions.

Cadillac sales up 16% per S/D November 2010

Cadillac sales rose 21% year over year or 16% when per sales day is considered in Nov 2010 over Nov 2009.  When only retail sales and not lower margin rental fleet sales are considered then sales were up a significant 46%!

CTS sales slipped to just under 4K for the month, down somewhat from October sales.  The SRX continues to please at just over 4K sold in the month.

The DTS sales are just holding on, and are ripe for the arrival of the upcoming new design XTS sedan.


November
(Calendar Year-to-Date)

January – November

2010 2009 % Chg Volume %Chg per S/D
2010 2009 %Chg Volume
Selling Days (S/D) 24 23





CTS 3,727 2,705 37.8 32.0
40,485 34,637 16.9
DTS 1,384 1,408 -1.7 -5.8
17,102 15,429 10.8
Escalade 1,347 1,618 -16.7 -20.2
13,832 14,736 -6.1
Escalade ESV 763 507 50.5 44.2
7,412 5,713 29.7
Escalade EXT 197 145 35.9 30.2
1,816 2,160 -15.9
SRX 4,076 3,004 35.7 30.0
45,229 15,251 196.6
STS 307 279 10.0 5.5
4,144 5,677 -27.0
XLR 0 55 ***.* ***.*
187 744 -74.9
Cadillac Total 11,801 9,721 21.4 16.3
130,207 94,347 38.0

Summary from the release:

Cadillac, the fastest-growing luxury brand in the United States, reported total sales of 11,801 for November – 21 percent higher than last November, with retail sales increasing 46 percent. November was the 10th consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 39 percent, compared to a year ago. CTS retail sales rose 97 percent, driven by strong demand for the all-new CTS Coupe. Total sales for Cadillac are up 38 percent for the year.