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Cadillac Product Line Highlights for 2008

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ALL-NEW, DRAMATICALLY DESIGNED CTS LEADS NEXT ERA OF CADILLAC’S RENAISSANCE

In recent years, Cadillac has engineered an historic renaissance with a completely transformed product lineup powering enhanced consumer image and global growth. Entering the 2008 model year, Cadillac pushes its progress even further, with the dramatic new CTS luxury sport sedan leading the brand into a new and more ambitious era.

The Cadillac product lineup continues to extend its performance, design and technology credentials in 2008. The STS performance sedan undergoes major enhancements for 2008, including a new standard V6 engine and advanced safety innovations. The exclusive Platinum Series, offering distinctively elegant luxury features, extends to the DTS and STS sedans, as well as to the XLR luxury roadster. Mid-way through the 2008 calendar year, a new and much-anticipated Escalade Hybrid will debut, using the innovative “two-mode” gas-electric hybrid system to provide significant fuel efficiency to the image and sales leader among luxury SUVs.

Launching in late summer 2007, the all-new CTS is characterized with dramatic design and serious performance, and a renewed emphasis on handcrafted details and advanced technology.

Inspired by Cadillac’s landmark Sixteen concept car, the design of the CTS is immediately recognizable. The large, chrome dual-textured grille is significantly more vertical in shape, and is both aggressive and intricate. A two-inch increase in track width, along with an evolution of CTS’ trademark edginess provides a new, more aggressive stance and proportion to the car. Details such as new side air extractors and bright accents are a modern homage to Cadillac’s grand heritage. Side extractors and bright accents are among the new details paying homage to Cadillac’s grand heritage. The new look of the CTS brings a flair and personality that is unique to the normally reserved luxury sedan category.

The CTS is offered with a new 3.6L Direct Injection engine, which is more powerful, efficient and clean. This gasoline direct injection technology, similar to what is used on the latest fuel-saving diesels, delivers fuel more precisely to increase the efficiency of combustion. With the CTS’ 3.6L V-6, this means more power, with 304 horsepower (223 kW), no loss of fuel efficiency and a 25-percent reduction in cold-start hydrocarbon emissions.

Six-speed manual and automatic transmissions are offered with the ’08 CTS. And, for the first time, all-wheel drive is added as an optional enhancement. The CTS has a wider track and new suspension that extends both performance and luxury attributes. The new CTS is the second-generation of the car to be developed at Germany’s famed Nürburgring circuit, as well as extensive testing on tracks, city streets, and rural roads across Europe, China and North America

Inside, the ’08 CTS exemplifies Cadillac’s focus on handcrafted details, including cut-and-sewn interior trim, authentic wood accents and a sharply tailored appearance. Dramatic interior lighting supplied by LEDs dresses the cabin distinctively at night.

CTS is also a technology leader, incorporating a host of convenient and thoughtful features, including a USB port that enables iPods and similar devices to receive battery charging while integrating seamlessly with the audio system. Other helpful technologies include adaptive forward lighting that swivels in concert with steering, a navigation system with touch-screen and voice control, a heated windshield washer fluid, rear ultrasonic park assist, EasyKey system and Smart Remote Start.

Here’s a look at what is new with the other products in Cadillac’s 2008 portfolio:

DTS

New for 2008, the DTS Platinum features an even higher level of luxury for Cadillac’s most discerning customers. First introduced on the Escalade SUV, Cadillac’s Platinum Series is a limited-edition collection of vehicles that express the full extent of the brand’s luxury attributes. For the 2008 DTS, this includes a new handcrafted interior and additional elegant touches.

The 2008 DTS also features two new available safety-enhancing technologies that improve driver awareness. Lane Departure Warning is designed to help drivers avoid a collision caused by an inadvertent lane change, and Side Blind Zone Alert system aids driver awareness of objects that otherwise might escape their vision. Both systems provide audible and visual warnings, based on input from electronic sensors.

The DTS is equipped with the technologically advanced Northstar 4.6L V-8 engine and mated to the Hydra-Matic 4T80 four-speed automatic transmission – a proven combination that assures powerful, sophisticated performance. The Northstar 4.6L V-8 engine is available in two configurations: one rated at 292-horsepower (218 kW) and the other at 275-horsepower (205 kW).

STS

A new 302-horsepower (225 kW) 3.6L Direct Injection V-6 engine with improved power, fuel economy and reduced emissions is the standard engine for 08. Additionally Cadillac’s luxury performance sedan also features enhanced signature styling cues and adds leading-edge performance and safety-enhancing technologies.

For 2008, the Cadillac STS is available in V-6 and V-8 rear-wheel-drive and all-wheel-drive models. For the ultimate marriage of luxury and performance, the STS-V is loaded with performance features, including a 469-horsepower (350 kW) Supercharged Northstar V-8 engine. The STS-V is the most powerful Cadillac ever offered. In addition, Cadillac’s signature Platinum designation comes to STS for ‘08, injecting an additional level of distinctive luxury nuances such as a Glacier Gold exterior finish; bright chrome inserts on the exterior door handles and exclusive Platinum badging.

GM’s Lane Departure Warning System is available on the 2008 STS. Controlled by a camera located in the rearview mirror that reads the lines in the road, the system will alert drivers when they have strayed into another lane. Drivers receive both an audible and visual alert cue. Another new optional feature, GM’s Side Blind Zone Alert System, extends and enhances driver awareness and vision.

XLR

The ’08 XLR roadster adds a dash of exclusivity to its unique combination of performance, advanced technology and dramatic design, with a limited-edition model produced during a short build period (December 2007 through February 2008). The 2008 Alpine White Limited Edition XLR features a chrome grille and 18-inch chrome wheels. The Alpine White XLR follows 2007’s Passion Red XLR, which quickly sold out.

Cadillac also will continue its highly exclusive XLR Platinum series, injecting even more luxury into the brand’s portfolio with luxury touches that include a handcrafted leather interior. Also for 2008, the Cadillac XLR adds a heated steering wheel and an improved version of Cadillac’s acclaimed Magnetic Ride Control system. XLR’s shock damping system is revised for 2008, extending the car’s already impressive blend of agility and ride quality. Other advanced technologies include Adaptive Forward Lighting that enables the headlamps to swivel in concert with vehicle steering; a head-up display; StabiliTrak; heated and cooled seats; Keyless Access with push-button start; and DVD navigation and entertainment.

The XLR represents the top of the Cadillac range with two basic models: the XLR with a 320-horsepower (239 kW) 4.6L Northstar V-8 VVT; and the XLR-V high-performance variant – the quickest and most agile Cadillac ever offered – with a 443-horsepower (330 kW) 4.4L Northstar V-8 supercharged engine.

Escalade

Cadillac Escalade enters 2008 with the widest array of models in the segment, including three body styles – Escalade, and the extended length Escalade ESV and EXT luxury sport-utility truck. Later in the 2008 calendar year, the Escalade family greets two important new members – an exclusive ultra-luxury Escalade Platinum edition and the Escalade Hybrid (details on both of these models will be released later in the year).

Escalade is the image and sales leader among large luxury SUVs, a position earned by its heritage for bold and dramatic design, power and luxury.

Completely redesigned for 2007, the ’08 Escalade features integrated powertrain, chassis, safety and interior systems that deliver the most powerful, efficient luxury SUVs in the segment. Power is derived from a 6.2L all-aluminum V-8 engine with variable valve timing technology delivering 403 horsepower (301 kW)* and 417 lb.-ft. of torque (565 Nm).* The Escalade and Escalade ESV are available in AWD and 2WD configurations (2WD is new to Escalade ESV for ’08), while the Escalade EXT sport-utility truck features standard, full-time AWD.

The “regular” Escalade features 3 standard rows of seating, including the industry-exclusive power fold-and-tumble second row that simplifies access and comfort for passengers or cargo. The extended ESV model features maximum passenger and cargo space, adding 21 inches (53 cm) of length to the body. The EXT is characterized by the pickup-style rear cargo area, featuring the exclusive and innovative Midgate system that enables ultimate flexibility for passengers or cargo and some 45.5 cubic feet (1,289 liters) of covered, lockable storage.

SRX

Cadillac’s acclaimed crossover, the SRX, offers a compelling blend of luxury, convenience and excellent driving dynamics. A near 50-50 weight distribution, low center of gravity, outstanding powertrain combinations and the StabiliTrak stability control system help SRX deliver a fine balance between spirited driving performance and refined ride quality.

The cabin, completely redesigned in 2007, features elegantly handcrafted construction, thoughtful features and premium materials. In ’08 the SRX crossover adds more luxury and convenience to its acclaimed blend of driving performance, spacious versatility and passenger comfort, including Adaptive Remote Start system. This convenient feature starts the engine and can adjust cabin temperature to personal preferences, engage the defrosters, and activate the available heated or vented seats from up to 200 feet away.

The SRX features two engine combinations: the 4.6L Northstar V-8 VVT (variable valve timing) or the 3.6L V-6 VVT. Both are available in rear-wheel-drive and all-wheel-drive configurations. The V-8 engine is sophisticated and technically advanced and generates 320 horsepower (239 kW) at 6,400 rpm and 315 lb.-ft. of torque (427 Nm) at 4,400 rpm. It is backed by a six-speed automatic.

The 3.6L V-6 VVT makes 255 horsepower (190 kW) at 6,500 rpm and 254 lb.-ft. of torque (344 Nm) at 2,800 rpm and is paired with a five-speed automatic. The transmission features Driver Shift Control (with clutchless manual shifting), electronically controlled engine braking and downgrade detection with brake assist.

Cadillac Product Line Highlights for 2005

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CADILLAC’S PRODUCT RENAISSANCE CONTINUES IN 2005 WITH ALL-NEW STS

Over the past several years, Cadillac has laid the groundwork to revitalize its vehicle lineup. All along, the first and most important objective has been to develop high quality vehicles with dramatic, breakthrough design and world-class performance.

In doing so, Cadillac has carefully preserved the qualities relevant to luxury consumers and translated them into products with the size, performance, features and benefits that appeal to 21st century buyers.

Today, the division has momentum. In 2003 Cadillac delivered its best U.S. sales performance since 1990. U.S. sales have increased by 44,000 units in the last two years, with most of the growth occurring in segments previously dominated by import competition.

Cadillac’s near-term objective is to return to elite premium brand status, while the long-term vision is to be recognized again as “The Standard of the World.”

The results of the effort are beginning to be seen. Cadillac ranks second in the most recent J.D. Power and Associates Initial Quality Survey. The new Lansing Grand River Assembly plant, which manufactures several Cadillac models, had the highest initial quality of any plant in North and South America. And the Cadillac CTS, DeVille, XLR, Escalade, Escalade EXT and Escalade ESV all earned top three places in the J.D. Power IQS survey for their respective segments.

For the 2005 model year, Cadillac refines its entire lineup and debuts the all-new STS.

STS: The 2005 STS replaces the Seville, and it combines the best of the brand into a luxury performance sedan that has been designed to deliver precision craftsmanship, exceptional performance and sophisticated luxury. Based on GM’s rear-wheel-drive Sigma architecture, STS will be available with a 255 horsepower (190 kw)3.6L V-6 in a rear-drive configuration, or the 320 horsepower (238 kw)Northstar 4.6L V-8 in rear- and all-wheel-drive. Both engines incorporate variable valve timing (VVT) and are mated to widely acclaimed Hydra-Matic five-speed automatic transmissions with Driver Shift Control.

CTS: The CTS was the first passenger car with Cadillac’s new design language. Its bold styling and sharp creases is a modern interpretation of the strikingly beautiful cars that made Cadillac famous. This year, buyers have more choices with a new entry level model with a new 2.8L, 210-horsepower (156 kw) engine. The higher-end CTS with the 3.6L V-6 VVT engine receives a new six-speed manual transmission. Built on GM’s acclaimed Sigma rear-wheel-drive architecture, CTS was the first North American vehicle to be rigorously tested at the famed Nurburgring racetrack in Germany.

CTS-V: An essential part of Cadillac’s product plan is to re-establish its heritage for explosive power with refined performance. This is where the new V-Series plays a critical role. The CTS-V represents the best of what Cadillac has to offer in terms of sophistication and luxury performance. It also is the most powerful production model the division has ever offered, with 400 horsepower (298 kw). Based on Cadillac’s performance-oriented rear-drive Sigma architecture, CTS-V is a highly refined high-performance luxury sedan designed for performance enthusiast drivers. The CTS-V also is the foundation for the CTS-V race car.

SRX: The award-winning Cadillac SRX has delivered performance and flexibility to the medium luxury utility segment, which it helped define. For 2005, SRX features minor updates, such as a new instrument cluster with chrome rings, darker privacy glass, standard navigation on the V-8 (optional on V-6). In addition, SRX will have optional trailering capability on the V-6, expanded towing capacity (available mid-year) of up to 4,250 pounds (1,928 kg) andoptionalMagnetic Ride Control available on RWD and AWD.

XLR: Since it debuted in 2003, the XLR has received positive response from the press, public and dealers alike. This year, the XLR buyer can choose either Dark or Light Eucalyptus interior and Blue Steel exterior paint. The XLR is a contemporary expression of Cadillac’s heritage of landmark design and advanced technology. Inspired by stealth fighter design, XLR brought the ongoing product-driven resurgence of Cadillac – led by Escalade and CTS – to an entirely new level.

Escalade: Few vehicles have generated as much buzz as the Escalade in recent years.  An instant hit with professional athletes, musicians, movie stars and automotive enthusiasts, Escalade’s strong lines and self-assured stance have attracted younger, affluent buyers to Cadillac, inspired song lyrics and created quite a following. Cadillac sold nearly 60,000 Escalades in 2003, its best year yet, and it also was No. 1 in its segment. This year, Escalade receives a new instrument cluster, navigation upgrades and the AWD moves up to the Vortec 6000 6.0L V-8 midyear.

Escalade EXT: A sport utility truck, with elements of a luxury SUV and pickup truck, the Escalade EXT is Cadillac’s novel, groundbreaking interpretation of the genre and a bold, brash symbol of Cadillac’s reinvigoration. For 2005, the Escalade EXT also receives the new instrument cluster, navigation upgrades and other subtle changes.

Escalade ESV: Last year, the Escalade ESV Platinum Edition moved Cadillac into the luxury SUV market. The vehicle is the roomiest, most powerful full-size luxury SUV available. It’s 22 inches (55.9 cm) longer than Escalade, with more than 20 extra inches (50.8 cm) of interior length, translating into more premium seating and cargo-carrying capability. The 2005 model year brings subtle refinements, including the new instrument cluster, all-new cooling system and Gen 6 OnStar hardware.

DeVille: Cadillac owns nearly 50 percent of the North American large luxury sedan segment, and is not taking its eye off of this important market. This year the DeVille receives three new exterior colors and sixth-generation OnStar hardware. And next year Cadillac will introduce an all-new DTS that will bring the vehicle’s styling more in line with the Cadillac design language, along with significant interior enhancements.