How Exclusive Should Cadillac be?

In 2004 Cadillac had achieved a new beginning.  The new CTS, SRX, and STS were being produced in the new Cadillac factory at Lansing Grand River, and the DTS came out of the 90s Cadillac home in Hamtramck.  The XLR was produced in the Corvette factory at Bowling Green, on a separate Cadillac assembly line.  Sure the Escalades were coming from the huge truck factories at Arlington and Ramos, but Cadillac almost had retrieved some actuality of independence and uniqueness within General Motors.

Today the CTS, CTS-V, CTS Sport Wagon, and CTS Coupe all are made at Lansing Grand River (LGR).  The STS, taking its final bow for 2011 is also a LGR product.  The new SRX comes from Ramos, and the Escalade production has all shifted to Arlington, Texas.  The new XTS replacement for the DTS is headed for Oshawa, Ontario to be built in the state of the art flexible manufacturing facility.  The production home of the ATS to my knowledge has not been announced.  So all in all Cadillac’s home continues to be the LGR facility, although their best sellers come from Arlington or Ramos, and soon (hopefully) from Oshawa.

Targeting a single-factory home like LGR would make Cadillac more like an independent Automobile Marque.  It would also mean limiting total production that Cadillac would be capable of.  Should General Motors target a certain level of production in order to ensure exclusivity for Cadillac?  Or should GM continue to produce and sell as many Cadillacs as the Public can consume?  Limiting production would have the advantage of driving up residual values for leases, and it would tend to drive up the average retail transaction price for Cadillac Dealers.  The obvious downside is fewer sales and less overall profit opportunity.  If Cadillac is to compete on the world stage with BMW and Mercedes, they need to get sales back to 200K / year or even the days of 300K / year of Cadillacs rolling out of the factories.  The upcoming ATS Family alone, if it is to compete with the BMW 3-Series, will need to sell around 100K examples.

I for one am confident that the current Cadillac team has the right feel for what makes a Cadillac uniquely a Cadillac.  It does not matter to me which factory Cadillacs come from, as long as when they arrive they are proudly and fiercely Cadillacs — luxury and performance automobiles built to a standard of excellence without compromise.

2011 is a bit of a transition model year for Cadillac.  Early retirement of the DTS, retirement of the XLR without replacement, and the fading STS sales may make calendar 2010 and calendar year 2011 sales a recent low point in overall Cadillac production. Upcoming arrival of the new ATS and XTS in 2012 or 2013 should drive a rapid blooming of Cadillac sales.  Hopefully with the CTS Coupe arrival the Dealer network can prosper though the fallow time until the new models arrive.

2011 Changes at Cadillac

The new Order Books are here!  The new Order Books are here!

The GM Dealer Order Books now have the 2011 Models added.  Here are the major changes:

DTS:  Retired (!)

So far the DTS does not appear in the 2011 Order Book.

STS: V8 Retired, New Colors

Deletions
V8 Model 6DC29
Exterior color (GBO) Blue Diamond Tricoat
Exterior color (GIP) Black Cherry
(K59) Adaptive Cruise Control
(PDU) V8 Premium Luxury Collection
(PDV) V8 Performance Luxury Collection
(Q9Y) 18″ x 8″ polished cast aluminum wheels
(F55) Continuously Variable Real Time Damping
(LH2) Northstar 4.6L VVT SFI V8 Engine
(JL7) Enhanced 4-channel StabiliTrak with Active Steering
(FE3) 4-wheel independent suspension with Magnetic Ride Control
New Features
Exterior color (GAR) Black Ice. Available at extra charge.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge.

Cadillac CTS Sedan: Add 2 Colors, Delete 2 Colors, Rear View Camera added to Lux 1

Deletions
Exterior color (GBO) Blue Diamond Tricoat
Exterior color (GIP) Black Cherry
New Features
Exterior color (GAR) Black Ice Metallic. Available at extra charge.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge.
(UVC) Rearview camera now part of (Y40) Level One Luxury Package.

Looks like they forgot to add the new availability of the Recaro seats on the non-V CTS.

CTS Coupe , CTS-V Coupe Premiere

New Features
CTS Coupe (Model 6DP47 and 6DH47) CTS-V Coupe (Model 6DN47)
Exterior color (GAR) Black Ice Metallic. Available at extra charge. Not available on CTS-V.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge. Not available with interior (AFK) Ebony with Saffron seat inserts.
New interior color (AFK) Ebony seats with Saffron sueded fabric inserts. Available on CTS-V Coupe only. Not available with exterior color (GGU) Evolution Green Metallic.
(UVC) Rearview camera now part of (Y40) Level One Luxury Package.
(CBF) Power sunroof, single glass pane/tilt only on Coupe.
(QIV) P245/45ZR19 Y-rated summer performance tires. Included and only available in (Y43) 19″ Summer Tire Performance Package. Coupe only.
(QYO) P235/50R18 V-rated all-season blackwall tires. Coupe only.
(P86) 18″ x 8″ premium multi-coat painted finish wheels. Coupe only.
(P87) 19″ x 8.5″ polished wheels. Included and only available in (Y43) 19″ Summer Tire Performance Package. Coupe only.
(P88) 19″ x 9″ front and 19″ x 9.5″ rear, high polished wheels. Available on CTS Coupe-V.
(P89) 19″ x 9″ front and 19″ x 10″ rear, premium multi-coat painted finish wheels. Standard on CTS Coupe-V.

Saffron interior only available on the Coupe.

Cadillac CTS Sport Wagon: Add 2 colors, Delete 2 colors, Rearview Camera added to Lux 1

Deletions
Exterior color (GBO) Blue Diamond Tricoat
Exterior color (GIP) Black Cherry
New Features
Exterior color (GAR) Black Ice Metallic. Available at extra charge.
Exterior color (GGU) Evolution Green Metallic. Available at extra charge.
(UVC) Rearview camera now part of (Y40) Level One Luxury Package.

If I didn’t drive a Cadillac I’d drive a…

My last few automobiles have been Cadillacs.  My next vehicle is likely to be a Cadillac — preferably something from the V-Series.  I like the formality and elegance of Cadillacs.  I like the performance and luxury.  I have reached a point in my life that I can afford to have nicer things, so I prefer to drive a nicer vehicle, and Cadillac offers the right mix.  If I were NOT to drive a Cadillac as my next vehicle however, what might I purchase?

1. Saturn Sky Redline

First of all, I am a Corvette fan.  But I have really been smitten by the value equation of the Saturn Sky Redline.  Although now out of production, starting at US$28K new, you could purchase a quick roadster.

Along with the boost in horsepower and torque, the Sky Red Line featured a long list of standard equipment including:

  • Stabilitrak electronic stability control
  • Traction control
  • Close-ratio five-speed manual transmission with self-adjusting clutch
  • Four-wheel ABS disc brakes
  • Limited slip differential
  • Performance-tuned suspension with coil-over Bilstein monotube shocks
  • Air conditioning
  • Power locks, windows and mirrors
  • OnStar with one year of Safe & Sound service

I was so ready for Cadillac to get one of these Kappa platform cars!  In 2-seat convertibles, a used Porsche Boxster S tends to be VERY inexpensive.  I never have gotten used to the idea of that platform packaging with NO engine access though.  I also like the looks of the BMW Z4.  I would likely look for a used Corvette at the same time as a used Sky Redline, and take the one I found first.

2. Chevrolet Camaro 2SS

The recently redesigned Camaro is a great vehicle choice car for a 2-door 2+2.  Rear wheel drive, V8 making excellent power, tight suspension, great looks, great price.

2010 Camaro LT with RS appearance package

Starting at $23K, the Camaro V6 is a persuasive package as well.  It uses the same LLT 3.6L V6 as the current Cadillac CTS Premium or Performance editions, making 304 hp.  That is as much or more than some recent V8s made.  Two V8s are offered, one with an automatic transmission, and a slightly different engine with the manual transmission.    The full boat 2SS variant starts at $33K.  The Camaro team has hit the range I wish Cadillac would hold the CTS — about $10K difference across the model range from least expensive to most expensive.

Honorable mention in this configuration goes to the previous Pontiac GTO.  I never really liked the looks of the GTO, but the package is sweet with a Zeta RWD chassis, LS engine.

3. BMW 335i Sedan (used)

For a 4-seat, 4-passenger sedan I would look at a used BMW 335i.  Now the M3 is the V-Series equivalent for BMW, but in the 3-Series range the current 335i with a 300 hp turbo 3L V6 makes a very nice value versus the more expensive M3 with 414 hp V8.  I would feel terrible if I spent the more money for the M3 and could have had the Camaro V8 and cash back.  On the other hand if I had to have 4 doors, the price of the M3 would move it out of my range of consideration.

BMW 335i

A new BMW 335i Sedan starts at US$40,600.  That would likely make even the 335i more than I would want to spend.  The 1-Series seems unattractive to me, so no joy there.  I see used 335i’s for under $30K, so they rapidly come down in price from new.  By comparison the BMW M3 Sedan new starts at US$55,400; definitely out of my target budget range.

But if you can overcome the funding issue, the BMW 3-series has good acceleration, good cornering, and good looks in a tight package.

For the CaddyInfo Cadillac Forum Readers — If you didn’t drive a Cadillac what would you drive?