Cadillac Dec Sales Cap Successful 2010

Cadillac CTS and SRX sales each exceeded 5K units in December, an excellent result for Cadillac.  In fact, the SRX almost surpassed 6K sales, at 5,865 lucky new Owners in December.  Overall Cadillac sales were up 13% for the month and 34.7% for the year with over 146K Cadillacs sold in 2010.

Dec Dec




2010 2009 % Chg % Chg


Sales Days: 27 28 Volume Per S/D YTD 2010 YTD 2009 % Chg
CTS 5,171 4,180 23.7 28.3 45,656 38,817 17.6
DTS 1,538 1,901 -19.1 -16.1 18,640 17,330 7.6
Escalade 2,286 2,137 7 10.9 16,118 16,873 -4.5
Escalade ESV 1,262 875 44.2 49.6 8,674 6,588 31.7
Escalade EXT 266 263 1.1 4.9 2,082 2,423 -14.1
SRX 5,865 4,986 17.6 22 51,094 20,237 152.5
STS 329 360 -8.6 -5.2 4,473 6,037 -25.9
XLR 1 43 -97.7 -97.6 188 787 -76.1
Cadillac Total 16,718 14,745 13.4 17.6 146,925 109,092 34.7

Press Release Summary:

  • Cadillac: Cadillac, the fastest-growing luxury brand in the United States, reported total sales of 16,718 for December – 13 percent higher than last December, with retail sales increasing 28 percent. December was the eleventh consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 16 percent compared to a year ago and had its best month ever. CTS retail sales rose 70 percent, driven by strong demand for the all-new CTS Coupe. The Escalade family had its best retail month since December 2008, up 30 percent versus a year ago.  Total sales for Cadillac are up 35 percent for the year.

Share the Feast #NTFB

I am blessed again this Holiday Season to be invited to social dinners, parties, etc.  I would like to re-mention a concept that struck me last year, which is a way to share the blessings we receive.

I had a lovely Holiday Social dinner at Bailey’s Prime Plus in Fairview, Texas.  The atmosphere was elegant, the Staff was delightful and attentive, and the food was delicious.  Of course the point of the dinner was to socialize and the venue was perfect for a nice private gathering.

With Share the Feast in mind, although the dinner at Bailey’s was free to me, I estimate what the same meal would have cost me on a walk-in basis, then donate that amount to the charity of my choice.  In this case I chose the North Texas Food Bank as they are in the business of stretching donated dollars to feed as many hungry people as possible.

On a normal day, NTFB can provide 4 healthy meals for hungry people for each $1 received.  Right now due to donation challenges they can stretch that to 8 meals.    So that nice dinner out or holiday social can turn into hundreds of meals for hungry people.  Everybody wins.

Appreciating the Master Craftsman

Chuck Jordan, former head of Cadillac Design, passed away this month.  Mr Jordan contributed to several important Cadillac designs including the 1959 Cadillac Eldorado and the 1992 Cadillac Seville & STS.  He retired from General Motors in 1992.

1992 Cadillac Seville STS

A 1992 STS was my first contemporary Cadillac, and was a terrific automobile.  That design, which continued with some modifications through 1997, still looks classic to me these 18 years since they first hit the street.

I never met Mr. Jordan, but became aware of him for his role in the book “All Corvettes are Red” by James Schefter.  Nonetheless, I have been a fan of his design work and leadership and I feel it is important to mark the passing of a Master of the craft of Automobile Design.   The current Cadillac designs are possible and popular because of the design of those 1992 models.  Thank you Chuck Jordan.