DETROIT – Cadillac was recognized today at the New York International Auto Show by J.D. Power and Associates as the most improved among luxury brands for providing an outstanding customer experience.
The recognition is based on the rate of improvement during the past three years in J.D. Power and Associates’ five core U.S. automotive quality and satisfaction studies: Initial Quality Study (IQS); Vehicle Dependability Study (VDS); Automotive Performance, Execution and Layout (APEAL) Study; Sales Satisfaction Index (SSI) Study; and Customer Service Index (CSI) Study. The award was announced by David Sargent, vice president of global automotive at J.D. Power and Associates.
“Our mission has been to re-think and upgrade every element of the customer experience,” said Kurt McNeil, vice president of Cadillac Sales and Service. “This is a meaningful milestone in our journey.”
A strong commitment to improving customer satisfaction requires focus and alignment at all levels – beginning in the boardroom and extending to their employees in the plants and in their dealer networks, according to J.D. Power.