DRAMATIC DESIGN AND TECHNOLOGY POWER CADILLAC’S ONGOING RENAISSANCE
Cadillac’s ongoing renaissance, its extensive product revival and global expansion projects have returned the brand to a position within the top tier of luxury automakers. Now, entering the 2009 model year, that renaissance reaches a new and more ambitious phase with new products that extend Cadillac’s philosophy of dramatic design and technology.
The 2009 model year brings the much-anticipated introductions of the CTS-V and the Escalade Hybrid. CTS-V – the fastest and most powerful model offered in Cadillac’s 106-year history – is designed to be one of the world’s most desirable performance sedans. Escalade Hybrid is the world’s first hybrid applied to a large luxury SUV.
“Luxury consumers want it all, everything from great design, to incredible performance, to fuel-saving technology and hand-crafted luxury” said Jim Taylor, Cadillac general manager. “It’s our mission to provide all of that, as well as the dramatic design that has powered Cadillac’s resurgence.”
The rest of Cadillac’s ’09 lineup advances the brand’s performance, design and technology credentials. Here’s a brief look at the updated 2009 Cadillac portfolio:
The CTS sport sedan, totally redesigned for 2008, enters 2009 riding a wave of critical and consumer acclaim. It was named the 2008 Motor Trend Car of the Year and garnered accolades and awards from journalists and industry watchers who praised the redesigned CTS for its style, craftsmanship and inspired driving experience. CTS sales were up 81 percent in the first quarter of 2008, as it earns a place among the most desirable sport sedans.
The CTS is offered with a 3.6L direct injection engine, which is more powerful, efficient and clean. It delivers 304 horsepower (223 kW) with no loss of fuel efficiency, and a 25-percent reduction in cold-start hydrocarbon emissions over a comparable, non-direct injected engine.
CTS is also a technology leader, incorporating a host of convenient and thoughtful features including a USB port that enables iPods and similar devices to receive battery charging while integrating seamlessly with the audio system. Other helpful technologies include adaptive forward lighting that swivels in concert with steering and a “pop-up” navigation system.
The 2009 CTS-V is Cadillac’s ultimate expression of performance and luxury. It combines the serious performance of an elite sports car with the poise and elegance of a prestigious luxury sedan.
The V-Series’ 6.2L supercharged engines delivers an estimated 550 horsepower (410 kW). But more than just power, CTS-V also includes a comprehensive suite of technical and design enhancements. These include Magnetic Ride Control, and the addition of a new automatic transmission with paddle-shift control.
The V’s development team, building off of the acclaimed CTS sedan and previous-generation V-Series cars, tirelessly fine-tuned the car on some of the world’s most demanding and legendary environments. Germany’s famed Nürburgring, and roads and tracks throughout the United States and Europe, were the proving grounds.
Escalade, already the top large luxury SUV in terms of image and sales, extends its leadership in 2009 with more dramatic design and technology. There are three Escalade body styles to choose from, too: Escalade, the extended length Escalade ESV and the unique Escalade EXT luxury sport-utility truck.
Escalade Platinum is fullest expression of the brand’s dramatic design, luxury and technology. It enters ’09 with further enhancements, including segment-first LED headlamps. The Platinum is the most luxurious model in the Escalade lineup and one of the most technically advanced SUVs on the market.
The Cadillac Escalade Hybrid is the world’s first fuel-saving hybrid applied to a large luxury SUV, delivering more than a 50-percent fuel economy improvement in city driving.
For 2009, the full-size DTS luxury sedan is enhanced with minor styling changes and technical features that reinforce its craftsmanship. The ultra-luxury DTS Platinum Edition returns for 2009, too, packed with premium features and special paint options that represent the fullest extent of Cadillac’s elegance.
Among the DTS’ advanced technologies is GM’s Lane Departure Warning and Side Blind Zone Alert system. The Lane Departure Warning system is designed to help drivers avoid a collision caused by an inadvertent lane change, while the Side Blind Zone Alert system aids driver awareness of objects that otherwise might escape their vision.
The DTS is also factory-equipped with OnStar 8.0 with Bluetooth capability. This technology enables wireless connectivity of cell phones and other electronic data devices, allowing for easier and safer hands-free phone connectivity.
Cadillac’s luxury performance sedan, restyled extensively for 2008, continues to offer high levels of technology and craftsmanship for 2009.
A 302-horsepower (225 kW) 3.6L direct injection V-6 engine with exceptional power, fuel economy and reduced emissions is standard. Additionally, Cadillac’s luxury performance sedan also features enhanced signature styling cues and adds leading-edge performance and safety-enhancing technologies.
The Cadillac STS is available in V-6 and V-8 rear-wheel-drive and all-wheel-drive models. For the ultimate marriage of luxury and performance, the STS-V is loaded with performance features, including a 469-horsepower (350 kW) Supercharged Northstar V-8 engine.
The XLR roadster is Cadillac’s distinctive entry into the elite club of luxury roadsters. XLR is substantially enhanced for 2009, with a more dramatic design and a revised model lineup focusing on maximizing its luxury and performance credentials.
For the 2009 model year, the XLR rolls with updated styling, new color choices, revised interior trim and high-tech electronics through the next-generation OnStar 8.0 system. It also has a simplified, two-model lineup: The luxurious XLR Platinum and the high-performance XLR-V. The XLR Platinum is equipped with a 320-horsepower (239 kW) 4.6L Northstar V-8 VVT; and the XLR-V is powered with a 443-horsepower (330 kW) 4.4L Northstar V-8 supercharged engine.
The 2009 XLR sports new front and rear styling inspired by the Sixteen concept and the acclaimed CTS sports sedan, along with a new side vent. Both the Platinum and V-Series versions include hand-stitched leather accents inside the cabin.
The lauded Cadillac SRX crossover continues to offer one of the segment’s most satisfying combinations of sedan-like driving character and SUV spaciousness. It delivers these attributes with the luxury and technical acumen that have been at the forefront of resurgent Cadillac’s product renaissance.
For 2009, the SRX maintains its distinctive exterior and hand-crafted luxury interior. Performance is derived from either a 3.6L V-6 with variable valve timing or a powerful 4.6L Northstar V-8 that is renowned for its power and smoothness.