Cadillac Escalade and ELR Sales Charge Up in July

Cadillac continued to show strong sales of the Cadillac SRX crossover in July.  Surprisingly Escalade sales were up sharply, bringing Cadillac to a 37% share of the large luxury SUV market.  GM’s Truck and Crossover sales were up across the board.

ATS continued around 1/4 of where it should be in sales — about 9k-10k per month to match the 3-series, and 1/2 of Cadillac’s initial target of 5k/mo.  CTS just edged out XTS at 2039 vs 1939 units.

Cadillac found the key to ELR sales, with 188 off to happy new owners in July.  Easily the best sales month for the electric Cadillac ever.

  July (Calendar Year-to-Date)
January – July
  2014 2013 %Change Volume   2014 2013 %Change Volume  
ATS 2,582 2,905 -11.1   17,492 22,088 -20.8  
CTS 2,039 2,889 -29.4   18,047 18,022 0.1  
ELR 188 0 ***.*   578 0 ***.*  
Escalade 2,467 1,105 123.3   9,138 6,782 34.7  
Escalade ESV 1,427 688 107.4   5,162 4,515 14.3  
Escalade EXT 0 182 ***.*   49 1,341 -96.3  
SRX 4,599 4,943 -7.0   33,463 28,933 15.7  
XTS 1,939 2,940 -34.0   13,429 17,624 -23.8  
Cadillac Total* 15,241 15,652 -2.6   97,358 99,331 -2.0  

“Sales of utility vehicles soared in July because American families feel better about the economy than they have in a long time, and they are finding an incredible variety of redesigned and all-new models in our showrooms,” said Kurt McNeil, U.S. vice president of Sales Operations. “Small, compact, medium, large – sales were strong across the board.”

 

 

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