Cadillac CUE Wins Popular Mechanics Award

Only automaker to make magazine’s list of top gadgets at CES

Cadillac Global Marketing Director Jim Vurpillat answers tech expert Katie Linendoll's questions at Cadillac-OnStar press event.

DETROIT – Cadillac CUE, the new user experience for intuitive in-vehicle connectivity and control, received a Popular Mechanics Top Gadgets of CES 2012: Editors’ Choice Award at this year’s International Consumer Electronics Show in Las Vegas.

Cadillac was the only automaker selected. The awards were announced on at the conclusion of CES.

Each year at CES, the editors of Popular Mechanics select their top picks based on the level of innovation, potential industry impact and overall appeal. Cadillac presented CUE amid thousands of new products and innovations in the consumer electronics showcase.

“After seeing an earlier demonstration of the system at the Los Angeles Auto Show, I knew it would be a strong candidate for an award at CES,” said Andrew Del-Colle, assistant editor, Popular Mechanics. “The show offered a great opportunity to compare the CUE with many other OEM and aftermarket systems, and it stood out to us for its innovative use of new standards such as HTML 5, as well as for its intuitive user interface.”

CUE features the first automotive use of capacitive touch – the use of electrodes to sense the conductive properties of objects, such as a finger. It is a technology used by many of today’s most popular handheld mobile devices.

Other key aspects of CUE are natural speech recognition, Bluetooth connectivity for up to 10 devices and a motorized concealed storage compartment. The system runs on an ARM 11 3-core processor on a Linux open-source HTML5-based software platform

CUE debuts in production on Cadillac’s 2013 XTS luxury sedan starting in late spring in North America. CUE will also be featured in the all-new 2013 ATS sport sedan launching in North American this summer.

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