Another new marketing agency in a line of changed agencies:
DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately.
A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.
“This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand,” said Cadillac Chief Marketing Officer Uwe Ellinghaus. “We have spent much of this year refocusing on the core values of our brand. Adding Publicis Worldwide to our team —with its undisputed expertise in luxury brand building — will further our progress globally.”
Arthur Sadoun, CEO of Publicis Worldwide added: “For us, this appointment is an honor and a privilege. We will work passionately with the client leadership team to strengthen the power of the Cadillac brand.”
Cadillac’s creative and strategic agency of record since 2013 had been Lowe and Partners, part of the Interpublic Group of Companies.
“We sincerely appreciate the dedication and service the Lowe team has brought to our brand,” Ellinghaus said. “The agency has aided Cadillac in a time of transition and contributed significantly to the development of its brand positioning.”