Cadillac December US Sales Again Strong in Larger Vehicles

Crossovers and Large Sedans led Cadillac December sales as the Marque continues to sell well among those wanting space & luxury.   Total US sales for the year were down slightly.

  • Yes the XT5 is now outselling the previous SRX
  • CT6 sales continue to be additive to XTS sales and together are up nicely from XTS alone
  • The last of the last ELR’s went to happy homes.
  December (Calendar Year-to-Date)
January – December
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 2,292 3,451 -33.6   21,505 26,873 -20.0  
CT6 1,293 0 ***.*   9,169 0 ***.*  
CTS 1,697 2,441 -30.5   15,911 19,485 -18.3  
ELR 3 135 -97.8   534 1,024 -47.9  
Escalade 3,388 2,743 23.5   23,604 21,230 11.2  
Escalade ESV 2,084 1,916 8.8   15,488 14,691 5.4  
SRX 124 7,031 -98.2   22,139 68,850 -67.8  
XT5 7,436 0 ***.*   39,485 0 ***.*  
XTS 3,129 3,070 1.9   22,171 23,112 -4.1  
Cadillac Total 21,446 20,787 3.2   170,006 175,267 -3.0

Cadillac – from the press release:

  • Escalade was up 8 percent.
  • Escalade had its best month since December 2007.
  • XT5 had its best month since launch with significantly higher ATPs than its predecessor.
  • December ATPs were $56,949, the highest monthly ATP ever.

It will be interesting to see how Cadillac’s global sales fared, but expect them to be improved.

 

Cadillac CT6 sales on pace to surpass BMW 7-series

Tesla recently published this large luxury sales list, although it missed the CT6 which at 122″ wheelbase is a large luxury sedan:

To put the new CT6 sales in perspective: Q3 2016 July + Aug + Sep US Cadillac CT6 Sales:  827 + 1,242  + 1,343 = 3,412 units.  Since July CT6 sales were somewhat muted, the CT6 is on track to exceed 7-Series sales per quarter, and may compare well vs S-Class Sales.

 

 

Cadillac Large Car Sales up 100% in September

SRX and XT5 sales in the US broke 5K unit sales, a good month.  Large car sales, CT6 and XTS, again doubled (3,261/1600) last year’s sales showing that buyers have a large appetite for full size Cadillacs.

US September Sales:

  September (Calendar Year-to-Date)
January – September
  2016 2015 %Change Volume   2016 2015 %Change Volume  
ATS 1,770 2,295 -22.9   16,130 18,839 -14.4  
CT6 1,343 0 ***.*   5,391 0 ***.*  
CTS 1,503 1,319 13.9   12,148 14,253 -14.8  
ELR 6 36 -83.3   523 740 -29.3  
Escalade 2,097 1,628 28.8   16,131 14,977 7.7  
Escalade ESV 1,653 1,181 40.0   10,556 10,153 4.0  
Escalade EXT 0 0 ***.*   0 2 ***.*  
SRX 440 6,849 -93.6   21,786 50,712 -57.0  
XT5 4,608 0 ***.*   21,696 0 ***.*  
XTS 1,948 1,600 21.8   14,925 16,023 -6.9  
Cadillac Total 15,368 14,908 3.1   119,286 125,699 -5.1

World wide the ATS is doing better than in the US — with around 2/3 of the sales international.  XT5 sales were good inside and outside the US, which means it is doing very well internationally.

Comparison of US to Non-US sales by Model:

  Total US Non-US
ATS 6,005 1,770 4,235
CT6 2,242 1,343 899
CTS 1,808 1,503 305
ELR 6 6 0
Escalade 4,249 3,750 499
       
       
SRX 636 440 196
XT5 9,421 4,608 4,813
XTS 5,694 1,948 3,746

Cadillac Press release: World Wide Sales:

  • Fourth consecutive month of double-digit increases
  • New CT6 and XT5 register highest monthly sales since launch
  • Average transaction prices in US top $53,000 mark

Cadillac sold 30,061 vehicles globally in September, an increase of 22.2 percent. This is the fourth consecutive month of double-digit percentage increases for Cadillac, the last three of which have topped 20 percent.

Both the XT5 crossover and the CT6 prestige sedan reached their highest sales since launch.  Now firmly established as the brand’s top-selling product line, XT5 sold 9,421 units in September, a jump of 10.5 percent above the month prior.  CT6 sales grew 19.9 percent compared to the previous month.

All other Cadillac product lines currently in production grew in September, including the Escalade (+28.4 percent), XTS luxury sedan (+29.7 percent), CTS (10.1 percent) and ATS (5.9 percent.)

Cadillac sales rose in its four of largest markets, led by a 63.1 percent increase in China.  In the U.S., the brand experienced volume growth of 3.1% while continuing to earn a premium position in the marketplace. Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network, Sept 25.)  Cadillac sales also saw substantial growth in Canada, Europe, Middle East and South Korea. For the year to date, Cadillac global sales are up 6.7 percent.

“Our results show Cadillac is earning growth through a disciplined strategy built on a foundation of product substance,” said Cadillac President Johan de Nysschen. “Both products launched this year continue to gain momentum, as we elevate all aspects of our business to a more premium position globally.”

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
  Sep-16 Sep-15 % Change YTD-16 YTD-15 % Change
ATS 6,005 5,668 5.9 42,991 43,476 (1.1)
CTS 1,808 1,642 10.1 14.524 16.616 (12.6)
XTS 5,694 4,391 29.7 38,873 35,219 10.4
CT6 2,242 0 NEW 8,937 0 NEW
SRX 636 9,562 (93.3) 37,314 73,308 (49.1)
XT5 9,421 0 NEW 37,436 0 NEW
Escalade 4,249 3,309 28.4 31,656 29,620 6.9
ELR 6 37 (83.8) 535 765 (30.1)
Other 0 0  – 1 15 (93.3)
Total 30,061 24,609 22.2 212,267 199,019 6.7
SALES BY REGION
  Sep-16 Sep-15  % Change YTD-16 YTD-15 % Change
United States 15,368 14,908 3.1 119,286 125,699 (5.1)
China* 12,539 7,687 63.1 77,028 56,873 35.4
Canada 1,264 1,172 7.8 8,751 8,932 (2)
Middle East 374 347 7.8 3,042 3,801 (20)
Mexico 146 160 (8.8) 1,273 1,271 0.2
EU- Russia** 167 102 63.7 1,452 1,061 36.8
South Korea 124 91 36.3 725 579 25.2
ROW 79 142 (44.3) 710 803 (11.6)
Total 30,061 24,609 22.2 212,267 199,019 6.7