Brand Purists have a particular archetype of a brand in mind, and rail against any example of the brand that does not fit that archetype.\u00a0 For example, Porsche Purists loudly rumbled back in the day when the first Porsche cars were made that were not rear engined and air cooled like the original 356s and 911s.\u00a0 Later, they almost passed out when Porsche began to make SUVs.<\/p>\n
Some Cadillac brand Purists likewise have in mind a limited path for Cadillac.\u00a0 To the Purists, Cadillac should ONLY make the finest, most luxurious, and highest performance vehicles possible.\u00a0 All Cadillacs should luxurious in all ways — luxuriant interiors, excess power, hand tailored exteriors, the perfect example of a motor car.<\/p>\n
The problem with such a limited view is just that — it is limited.\u00a0 Cadillac does not have just one type of Customer.\u00a0 There are a spectrum of People who buy and enjoy Cadillac vehicles.\u00a0 Some people want the all-out no-holds-barred super car, and Cadillac makes the V-Series for these Buyers.\u00a0 Some Cadillac Buyers want Style and Efficiency more than all out performance, and Cadillac has configurations within each model line that address this sweet spot.\u00a0 Some Cadillac Buyers want a vehicle that makes a statement, and Cadillac offers models that do that.<\/p>\n
Real car people know how to sell cars.\u00a0 If you love Cadillacs you want Cadillac to sell more vehicles so that they have the resources and enthusiasm to make the kind of Cadillac that you love.<\/p>\n
Purchasing a Cadillac is the very best way to encourage the Cadillac Team to make the kind of automobile that you enjoy.<\/p>\n","protected":false},"excerpt":{"rendered":"
Brand Purists have a particular archetype of a brand in mind, and rail against any example of the brand that does not fit that archetype.\u00a0 For example, Porsche Purists loudly rumbled back in the day when the first Porsche cars … Continue reading