Cadillac sales in February 2010 once again consist largely of good SRX sales, with little else going well.\u00a0 CTS sales increased slightly from last month<\/a>‘s total of 2,565 in the same number of selling days, but are still down year over year.<\/p>\n DTS sales have slumped to near disappearance relative to their classic position in terms of a percentage of Cadillac sales as a whole.\u00a0 There was a time that DTS sales matched CTS sales.<\/p>\n Escalade sales are slightly up, look good statistically, but are basically flat.<\/p>\n Thank goodness Cadillac has the run-away successful SRX or things would look even more dire.<\/p>\n \ufeff<\/p>\n
\n<\/span><\/td>\n | February<\/span><\/td>\n | (Calendar Year-to-Date)<\/span><\/td>\n<\/tr>\n| January – February<\/span><\/td>\n<\/tr>\n | \n<\/span><\/td>\n 2010<\/span><\/td>\n | 2009<\/span><\/td>\n | % Chg Volume<\/span><\/td>\n | %Chg per S\/D<\/span><\/td>\n | 2010<\/span><\/td>\n | 2009<\/span><\/td>\n | %Chg Volume<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n Selling Days (S\/D)<\/span><\/td>\n | 24<\/span><\/td>\n | 24<\/span><\/td>\n | \n<\/span><\/td>\n \n<\/span><\/td>\n \n<\/span><\/td>\n \n<\/span><\/td>\n \n<\/span><\/td>\n \n<\/span><\/td>\n<\/tr>\n CTS<\/span><\/td>\n | 2,690<\/span><\/td>\n | 3,259<\/span><\/td>\n | -17.5<\/span><\/td>\n | -17.5<\/span><\/td>\n | 5,255<\/span><\/td>\n | 6,677<\/span><\/td>\n | -21.3<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n DTS<\/span><\/td>\n | 611<\/span><\/td>\n | 982<\/span><\/td>\n | -37.8<\/span><\/td>\n | -37.8<\/span><\/td>\n | 1,229<\/span><\/td>\n | 2,344<\/span><\/td>\n | -47.6<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n Escalade<\/span><\/td>\n | 1,418<\/span><\/td>\n | 1,238<\/span><\/td>\n | 14.5<\/span><\/td>\n | 14.5<\/span><\/td>\n | 2,655<\/span><\/td>\n | 2,591<\/span><\/td>\n | 2.5<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n Escalade ESV<\/span><\/td>\n | 552<\/span><\/td>\n | 416<\/span><\/td>\n | 32.7<\/span><\/td>\n | 32.7<\/span><\/td>\n | 948<\/span><\/td>\n | 1,088<\/span><\/td>\n | -12.9<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n Escalade EXT<\/span><\/td>\n | 102<\/span><\/td>\n | 166<\/span><\/td>\n | -38.6<\/span><\/td>\n | -38.6<\/span><\/td>\n | 223<\/span><\/td>\n | 501<\/span><\/td>\n | -55.5<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n SRX<\/span><\/td>\n | 3,542<\/span><\/td>\n | 552<\/span><\/td>\n | 541.7<\/span><\/td>\n | 541.7<\/span><\/td>\n | 6,776<\/span><\/td>\n | 1,440<\/span><\/td>\n | 370.6<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n STS<\/span><\/td>\n | 332<\/span><\/td>\n | 357<\/span><\/td>\n | -7.0<\/span><\/td>\n | -7.0<\/span><\/td>\n | 565<\/span><\/td>\n | 770<\/span><\/td>\n | -26.6<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n XLR<\/span><\/td>\n | 26<\/span><\/td>\n | 68<\/span><\/td>\n | -61.8<\/span><\/td>\n | -61.8<\/span><\/td>\n | 62<\/span><\/td>\n | 126<\/span><\/td>\n | -50.8<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n Cadillac Total<\/span><\/td>\n | 9,273<\/span><\/td>\n | 7,038<\/span><\/td>\n | 31.8<\/span><\/td>\n | 31.8<\/span><\/td>\n | 17,713<\/span><\/td>\n | 15,537<\/span><\/td>\n | 14.0<\/span><\/td>\n | \n<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Where should Cadillac be in terms of Sales?<\/h2>\nSo total Cadillac sales would then be around 15,000 per month, or 180K per year.<\/p>\n Add the ATS sales, which have to hit 50K-100K per year to be successful vs the BMW 3-Series, and you have a good year for Cadillac between 230K and 280K sales.<\/p>\n How can Cadillac move more Sedans?<\/h2>\nIt is possible to move a model ‘upmarket’ by adding valuable features that Customers are willing to pay more for.\u00a0 Cadillac has steadily moved the CTS upmarket instead by raising the price of the vehicle without adding a great deal of value.<\/p>\n Make the 304hp 3.6L the base engine in the CTS, and put the sticker price back in the low US$30s. Make the LS3 engine or a Supercharged 3.6L with 425hp the Premium\/Performance upline CTS and price it in the low US$40s.\u00a0 Keep the CTS-V in the very low $60s with the Supercar brake, power, and suspension packages, or move it to US$55K and spark even MORE interest in this very desirable vehicle.<\/p>\n Yes, the ATS is coming and Cadillac needs the room.\u00a0 But today we have the CTS and the fading DTS in showrooms.\u00a0 Price the refresh on the CTS up later after the ATS arrives — if enough value is added to the CTS Refresh to justify a cost increase.\u00a0 But get the CTS that is in Showrooms today priced the right way for its current content.<\/p>\n Yes, I appreciate the impact on resale value and current Customer satisfaction if you start pushing pricing around.\u00a0 But moving cars helps pay for the changes and improvements we need in the model lines.\u00a0 It is better to correct the pricing and get on with the business of selling cars than to live with the current sales figures.<\/p>\n","protected":false},"excerpt":{"rendered":" Cadillac sales in February 2010 once again consist largely of good SRX sales, with little else going well.\u00a0 CTS sales increased slightly from last month‘s total of 2,565 in the same number of selling days, but are still down year … Continue reading |