{"id":4258,"date":"2010-01-02T22:10:54","date_gmt":"2010-01-03T03:10:54","guid":{"rendered":"http:\/\/caddyinfo.com\/wordpress\/?p=4258"},"modified":"2010-01-02T22:10:54","modified_gmt":"2010-01-03T03:10:54","slug":"cadillac-books-cadillac-the-tailfin-years","status":"publish","type":"post","link":"http:\/\/www.caddyinfo.com\/wordpress\/cadillac-books-cadillac-the-tailfin-years\/","title":{"rendered":"Cadillac Books: Cadillac: The Tailfin Years"},"content":{"rendered":"

I received a copy of Cadillac: The Tailfin years<\/a> by Robert J Headrick Jr. from my brother for Christmas (thanks!).\u00a0 This 126 page book was published in 2008 by Iconografix<\/a>.<\/p>\n

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Cadillac: The Tailfin Years courtesy Amazon<\/p><\/div>\n

The book covers Cadillacs from the years 1948 through 1964, the peak of the years that Cadillac used prominent tailfins.\u00a0 The approach the author took, as explained in the preface for the book, was to use the advertising literature of the time to address each model, year by year.\u00a0 Each chapter addresses one year’s production, with illustrations drawn from actual sales brochures, and actual Cadillac marketing copy to tell the story of that year model.<\/p>\n

On the face of it, I like to read advertising copy.\u00a0 However, the illustrations often contain text that is too small to read (I considered but did not procure a magnifying glass to see if the text is legible if magnified).\u00a0 Often the text in the ad is repeated as text in the book surrounding the ad.\u00a0 This is useful, but problematic.\u00a0 I would prefer to see the ACTUAL brochure or advertising copy, presented in the form\/format it appeared at the time.\u00a0 Then I would like the Author to add some background or context to help me understand what was happening at the time, what Cadillac was trying to do, and how it worked out.\u00a0 In other words I would like the book to be very clear to segregate the period advertising copy from the Author’s text.<\/p>\n

I am left with the feeling that the Author may have attempted my desire in terms of adding context, but because it is impossible to tell where the vintage advertising copy picks up and where the Author’s text ends, I am left wanting more clarity in the presentation.<\/p>\n

The back of the book contains a number of full-page Cadillac ads, all marked ‘From the collection of Frank Nelson’.\u00a0 It escapes me why the Author chose to credit Mr. Nelson on each <\/em>brochure.\u00a0 Certainly the brochures themselves would be property of Cadillac to the extent they retain any intellectual property rights.<\/p>\n

I do like the year by year photos. Overall although initially I was put off by the presentation, I did find myself coming back and reading through year by year.<\/p>\n

The book itself has a full color paper card cover, and 126 pages of text.\u00a0\u00a0 The volume is one of the thinner books in my Cadillac library.\u00a0 It is printed in China.\u00a0\u00a0 The suggested price for the book is $34.95, which seems quite dear for this volume.\u00a0 I would prefer to see it priced under $23, perhaps at $15 or $19.\u00a0 As a gift, it is a nice addition to my collection of Cadillac books.<\/p>\n","protected":false},"excerpt":{"rendered":"

I received a copy of Cadillac: The Tailfin years by Robert J Headrick Jr. from my brother for Christmas (thanks!).\u00a0 This 126 page book was published in 2008 by Iconografix. The book covers Cadillacs from the years 1948 through 1964, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[236,247,5,40],"tags":[139,297,865,7,330,857,329],"class_list":["post-4258","post","type-post","status-publish","format-standard","hentry","category-book-review","category-cadillac-items-on-amazon","category-cadillac-models","category-history","tag-advertising","tag-amazon","tag-book-review","tag-cadillac","tag-classic-cars","tag-history","tag-robert-j-headrick-jr"],"_links":{"self":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/4258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/comments?post=4258"}],"version-history":[{"count":16,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/4258\/revisions"}],"predecessor-version":[{"id":4274,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/4258\/revisions\/4274"}],"wp:attachment":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/media?parent=4258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/categories?post=4258"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/tags?post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}