{"id":2974,"date":"2009-12-04T18:26:25","date_gmt":"2009-12-04T23:26:25","guid":{"rendered":"http:\/\/caddyinfo.com\/wordpress\/?p=2974"},"modified":"2009-12-04T18:26:25","modified_gmt":"2009-12-04T23:26:25","slug":"re-how-carmakers-play-the-name-game","status":"publish","type":"post","link":"http:\/\/www.caddyinfo.com\/wordpress\/re-how-carmakers-play-the-name-game\/","title":{"rendered":"Re: How Carmakers Play The Name Game"},"content":{"rendered":"

Regarding this article on Autopia via Wired.com: How Carmakers Play The Name Game | Autopia | Wired.com<\/a>
\nGo read the article, I’ll wait, or here is the key part we’ll be talking about:<\/p>\n

Automakers such as Acura and Cadillac have followed the lead of Mercedes and Lexus, abandoning \u201cCoupe d\u2019Elegance\u201d and \u201cIntegra\u201d for CTS and TL. Sutton says such tactics convey an \u201cinsider\u201d status for owners and help promote a brand over a particular model. Abbreviations and numbers are \u201clike a secret language that you learn as an enthusiast and owner of the luxury car,\u201d but \u201cit also requires that the parent brand carries all the weight and communicates all of the brand message.\u201d<\/p><\/blockquote>\n

The first Cadillacs were made in 1902, and simply referred to as Cadillacs.\u00a0 Beginning in 1903 all one cylinder cars were referred to as Cadillac Model A, which was the way that many early car manufacturers designated their first model in the early 1900’s.\u00a0 Later Cadillac used letter, then number designations, then names for their models.\u00a0 Now they have turned to letter sequences; I think it is incorrect to say that this is something ‘new’ for Cadillac.<\/p>\n

\"1941<\/a>

1941 Cadillac Sixty Special copyright GM<\/p><\/div>\n

Here is a (I am sure partial) index of names Cadillac has used over time; I have omitted re-used names.\u00a0 Please feel free to comment and correct any omissions and I will edit \/ update:<\/p>\n

1902 Cadillac
\n1903 Model A
\n1904 Model B
\n1905 Model C, Model D, Model E, Model F
\n1906 Model K, Model L, Model M
\n1907 Model G
\n1908 Model S, Model T
\n1909 Model 301917 Model 55 (V-8)
\n1920 Type 59
\n1926 Series 314 (now named after the cubic inches in the engine), Custom Line
\n1930 Series 353, Fleetwood Line, “Flat Windshield” models, Madame X Models
\n1936 Series 60, Series 70, Series 75, Series 80, Series 85, Series 90
\n1937 Series 61, Series 65, Series 60 Special
\n1941 Series 63, Series 67
\n1946 Series 60 Special Fleetwood
\n1953 Series 60S, Series 62 Eldorado Special
\n1959 Fleetwood 60 Special, Series 63 DeVille, Series 6200 (or Series 62)
\n1967 Calais, DeVille, Fleetwood Eldorado, Sixty-Special, Fleetwood Brougham
\n1974 Fleetwood 75, Talisman Brougham
\n1984 Seville
\n1987 Brougham, Allante, Cimarron
\n1997 Catera
\n1990 STS (Seville Touring Sedan)
\n1993 ETC (Eldorado Touring Coupe), ESC (Eldorado Sport Coupe), SLS (Seville Luxury Sedan)
\n1999 Escalade
\n2001 DHS (Deville H<\/strong>igh Luxury Sedan), DTS (Deville Touring Sedan)
\n2003 CTS (C-class Touring Sedan)\u00a0 [also at this point STS was re-purposed in some media as S-class Touring Sedan]
\n2004 XLR\u00a0 (Ex<\/strong>perimental L<\/strong>uxury R<\/strong>oadster), SRX (S<\/strong>-class R<\/strong>ecreation X<\/strong>-over (Crossover)), V-Series (Velocity)<\/p><\/blockquote>\n

I have omitted some combinations, like the Eldorado Seville, or Eldorado Biarritz.\u00a0 Where I have shown names to explain the letters, those were historical.\u00a0 In some cases Cadillac now says that names such as CTS or STS are simply the name and not acronyms.<\/p>\n

So, letter and numbers are nothing new for Cadillac, but are actually ‘old school’.\u00a0 I would like to see Cadillac re-use some of the historical numbers, such as 60S<\/em><\/strong> again, or Series 75<\/strong> for the planned replacement for the DTS\/STS, but I think it will be named XTS<\/a> (Ex<\/strong>perimental T<\/strong>ouring S<\/strong>edan).\u00a0 Also the ‘smaller than a CTS’ model that is on the way will likely be named ATS<\/a>, which would be A-Class Touring Sedan if it were an acronym.<\/p>\n

Article Reference: Autopia via Wired.com: How Carmakers Play The Name Game | Autopia | Wired.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Regarding this article on Autopia via Wired.com: How Carmakers Play The Name Game | Autopia | Wired.com Go read the article, I’ll wait, or here is the key part we’ll be talking about: Automakers such as Acura and Cadillac have … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,4,40,6,197],"tags":[],"class_list":["post-2974","post","type-post","status-publish","format-standard","hentry","category-cadillac-models","category-cadillac-news","category-history","category-site-info-news","category-xts"],"_links":{"self":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/2974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/comments?post=2974"}],"version-history":[{"count":38,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/2974\/revisions"}],"predecessor-version":[{"id":3013,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/2974\/revisions\/3013"}],"wp:attachment":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/media?parent=2974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/categories?post=2974"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/tags?post=2974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}