{"id":17269,"date":"2014-12-04T17:36:10","date_gmt":"2014-12-04T23:36:10","guid":{"rendered":"http:\/\/caddyinfo.com\/wordpress\/?p=17269"},"modified":"2014-12-04T17:36:32","modified_gmt":"2014-12-04T23:36:32","slug":"cadillac-chooses-publicis-worlwide-as-next-advertising-partner","status":"publish","type":"post","link":"http:\/\/www.caddyinfo.com\/wordpress\/cadillac-chooses-publicis-worlwide-as-next-advertising-partner\/","title":{"rendered":"Cadillac chooses Publicis Worldwide as next advertising partner"},"content":{"rendered":"<blockquote><p>Another new marketing agency in a line of changed agencies:<\/p>\n<p>&nbsp;<\/p>\n<p><b>DETROIT<\/b> \u2013 Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately.<\/p>\n<p>A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.<\/p>\n<p>\u201cThis appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand,\u201d said Cadillac Chief Marketing Officer Uwe Ellinghaus. \u201cWe have spent much of this year refocusing on the core values of our brand. Adding Publicis Worldwide to our team \u2014with its undisputed expertise in luxury brand building \u2014 will further our progress globally.\u201d<\/p>\n<p>Arthur Sadoun, CEO of Publicis Worldwide added: \u201cFor us, this appointment is an honor and a privilege. We will work passionately with the client leadership team to strengthen the power of the Cadillac brand.\u201d<\/p>\n<p>Cadillac\u2019s creative and strategic agency of record since 2013 had been Lowe and Partners, part of the Interpublic Group of Companies.<\/p>\n<p>\u201cWe sincerely appreciate the dedication and service the Lowe team has brought to our brand,\u201d Ellinghaus said. \u201cThe agency has aided Cadillac in a time of transition and contributed significantly to the development of its brand positioning.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Another new marketing agency in a line of changed agencies: &nbsp; DETROIT \u2013 Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network &hellip; <a href=\"http:\/\/www.caddyinfo.com\/wordpress\/cadillac-chooses-publicis-worlwide-as-next-advertising-partner\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-17269","post","type-post","status-publish","format-standard","hentry","category-site-info-news"],"_links":{"self":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/17269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/comments?post=17269"}],"version-history":[{"count":2,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/17269\/revisions"}],"predecessor-version":[{"id":17271,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/17269\/revisions\/17271"}],"wp:attachment":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/media?parent=17269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/categories?post=17269"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/tags?post=17269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}