Cadillac ATS sales in December hit 3,887 units, Cadillac’s best selling car.\u00a0 The mighty Cadillac SRX sold 6,087 units, almost 1\/3 of sales for the month!\u00a0 Some lucky Cadillac Drivers had a lovely Christmas.<\/p>\n
CTS and XTS sales were on par, and Escalade continued to hover just over 2K units.<\/p>\n
The new ELR extended range electric Cadillac is just arriving to dealers; 6 were sold in December at first availability.<\/p>\n
| \u00a0<\/span><\/td>\n | December<\/span><\/td>\n | (Calendar Year-to-Date)<\/span><\/td>\n<\/tr>\n| January – December <\/span><\/td>\n<\/tr>\n | \u00a0<\/span><\/td>\n | 2013<\/span><\/td>\n | 2012<\/span><\/td>\n | %Change Volume<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 2013<\/span><\/td>\n | 2012<\/span><\/td>\n | %Change Volume<\/span><\/td>\n<\/tr>\n | ATS<\/span><\/td>\n | 3,887<\/span><\/td>\n | 2,979<\/span><\/td>\n | 30.5<\/span><\/td>\n | \u00a0<\/span><\/b><\/td>\n | 38,319<\/span><\/td>\n | 7,008<\/span><\/td>\n | 446.8<\/span><\/td>\n<\/tr>\n | CTS<\/span><\/td>\n | 3,217<\/span><\/td>\n | 3,372<\/span><\/td>\n | -4.6<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 32,343<\/span><\/td>\n | 46,979<\/span><\/td>\n | -31.2<\/span><\/td>\n<\/tr>\n | DTS<\/span><\/td>\n | 0<\/span><\/td>\n | 0<\/span><\/td>\n | ***.*<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 19<\/span><\/td>\n | 465<\/span><\/td>\n | -95.9<\/span><\/td>\n<\/tr>\n | ELR<\/span><\/td>\n | 6<\/span><\/td>\n | 0<\/span><\/td>\n | ***.*<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 6<\/span><\/td>\n | 0<\/span><\/td>\n | ***.*<\/span><\/td>\n<\/tr>\n | Escalade<\/span><\/td>\n | 1,470<\/span><\/td>\n | 1,371<\/span><\/td>\n | 7.2<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 12,592<\/span><\/td>\n | 12,615<\/span><\/td>\n | -0.2<\/span><\/td>\n<\/tr>\n | Escalade ESV<\/span><\/td>\n | 775<\/span><\/td>\n | 927<\/span><\/td>\n | -16.4<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 7,950<\/span><\/td>\n | 8,083<\/span><\/td>\n | -1.6<\/span><\/td>\n<\/tr>\n | Escalade EXT<\/span><\/td>\n | 66<\/span><\/td>\n | 256<\/span><\/td>\n | -74.2<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 1,972<\/span><\/td>\n | 1,934<\/span><\/td>\n | 2.0<\/span><\/td>\n<\/tr>\n | SRX<\/span><\/td>\n | 6,074<\/span><\/td>\n | 6,400<\/span><\/td>\n | -5.1<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 56,776<\/span><\/td>\n | 57,485<\/span><\/td>\n | -1.2<\/span><\/td>\n<\/tr>\n | STS<\/span><\/td>\n | 0<\/span><\/td>\n | 4<\/span><\/td>\n | ***.*<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 7<\/span><\/td>\n | 164<\/span><\/td>\n | -95.7<\/span><\/td>\n<\/tr>\n | XTS<\/span><\/td>\n | 2,670<\/span><\/td>\n | 2,939<\/span><\/td>\n | -9.2<\/span><\/td>\n | \u00a0<\/span><\/td>\n | 32,559<\/span><\/td>\n | 15,049<\/span><\/td>\n | 116.4<\/span><\/td>\n<\/tr>\n | Cadillac Total*<\/span><\/b><\/td>\n | 18,165<\/span><\/b><\/td>\n | 18,248<\/span><\/b><\/td>\n | -0.5<\/span><\/b><\/td>\n | \u00a0<\/span><\/b><\/td>\n | 182,543<\/span><\/b><\/td>\n | 149,782<\/span><\/b><\/td>\n | 21.9<\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | Of note in the overall GM brand news:<\/h2>\nSummary<\/h2>\n\u201cDecember started a little slow but sales were stronger later in the month, especially in the week between Christmas and New Year\u2019s,\u201d McNeil said. \u00a0\u201cWe didn\u2019t make any big changes to our \u2018go-to-market\u2019 strategy during the month, which is to offer competitive incentives and market aggressively, and we are carrying good momentum heading into January.\u201d<\/p>\n Cadillac overall is doing well, but not nearly as well as they should be doing.\u00a0 ATS sales need to be 9K+ units per month to compete well against BMW 3-Series, or over 5K units per month to meet what I think was Cadillac’s original target.\u00a0 The ATS needs a serious pricing move — make the mid-line 2L Turbo the standard ATS, and reduce the price to $29,995 for that configuration.\u00a0 Keep the 3.6L as the Premium, but pull the price down $10K as well.\u00a0 Tune the 2L Turbo to 300+ HP (easy) and push the 3.6L to 350 hp (harder?).\u00a0\u00a0 If necessary make the 3.6L Turbo the Premium engine (a low-pressure variant at 420 HP), and use a high-tuned 475 hp variant in the ATS-V.\u00a0 These seem like BIG moves, but we will need BIG moves to get the sales numbers up a factor of 3.\u00a0 Every month Cadillac waits they are missing opportunities for expanding their customer base.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Cadillac ATS sales in December hit 3,887 units, Cadillac’s best selling car.\u00a0 The mighty Cadillac SRX sold 6,087 units, almost 1\/3 of sales for the month!\u00a0 Some lucky Cadillac Drivers had a lovely Christmas. CTS and XTS sales were on … Continue reading |