{"id":16632,"date":"2013-06-03T19:21:49","date_gmt":"2013-06-04T00:21:49","guid":{"rendered":"http:\/\/caddyinfo.com\/wordpress\/?p=16632"},"modified":"2013-06-03T19:21:49","modified_gmt":"2013-06-04T00:21:49","slug":"cadillac-may-sales-continue-to-shine","status":"publish","type":"post","link":"http:\/\/www.caddyinfo.com\/wordpress\/cadillac-may-sales-continue-to-shine\/","title":{"rendered":"Cadillac Sales Jump 39.9% in May"},"content":{"rendered":"

\"\"<\/p>\n

Cadillac sales were up 39.9% in May 2013 compared to the same period in 2012 as the ATS at 3,259 and XTS at 2,429 continue to shine.\u00a0 SRX was down slightly but still led all models at 3,744.\u00a0 CTS sales were the lone low light at 2,457 units, or 41% off last year.<\/p>\n

DETROIT<\/b> \u2013 Cadillac\u2019s year-to-date sales increase of 38 percent will be the brand\u2019s largest since 1976, making the 110-year old brand the fastest growing major automotive brand in the U.S.<\/p>\n

When sales are officially reported later today, Cadillac\u2019s May increase of 40 percent will mark its 12th<\/sup> consecutive month of sales growth.<\/p>\n

\u201cCadillac is back.\u201d said Bob Ferguson, vice president, Global Cadillac. \u201cOur growth is product-driven, new luxury vehicles with dramatic design and performance drawing new customers to showrooms.\u201d<\/p>\n

The ATS sport sedan, 2013 North American Car of the Year and Esquire<\/i> Car of the Year, has been instrumental in attracting new buyers. Roughly 70 percent of ATS buyers are choosing their first Cadillac.\u00a0 The XTS luxury sedan, introduced in the summer of 2012, had its best retail sales in May. Cadillac\u2019s total sedan portfolio is up 122 percent so far in 2013.<\/p>\n

Cadillac\u2019s iconic Escalade will report its best May sales since 2008<\/p><\/blockquote>\n\n\n\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/span><\/td>\nMay<\/span><\/td>\n(Calendar Year-to-Date)<\/span><\/td>\n<\/tr>\n
January – May <\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n2013<\/span><\/td>\n2012<\/span><\/td>\n%Change Volume<\/span><\/td>\n\u00a0<\/span><\/td>\n2013<\/span><\/td>\n2012<\/span><\/td>\n%Change Volume<\/span><\/td>\n<\/tr>\n
ATS<\/span><\/td>\n3,249<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n\u00a0<\/span><\/b><\/td>\n15,724<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n<\/tr>\n
CTS<\/span><\/td>\n2,457<\/span><\/td>\n4,161<\/span><\/td>\n-41.0<\/span><\/td>\n\u00a0<\/span><\/td>\n12,717<\/span><\/td>\n20,437<\/span><\/td>\n-37.8<\/span><\/td>\n<\/tr>\n
DTS<\/span><\/td>\n0<\/span><\/td>\n75<\/span><\/td>\n***.*<\/span><\/td>\n\u00a0<\/span><\/td>\n3<\/span><\/td>\n350<\/span><\/td>\n-99.1<\/span><\/td>\n<\/tr>\n
Escalade<\/span><\/td>\n1,033<\/span><\/td>\n916<\/span><\/td>\n12.8<\/span><\/td>\n\u00a0<\/span><\/td>\n4,642<\/span><\/td>\n4,830<\/span><\/td>\n-3.9<\/span><\/td>\n<\/tr>\n
Escalade ESV<\/span><\/td>\n695<\/span><\/td>\n669<\/span><\/td>\n3.9<\/span><\/td>\n\u00a0<\/span><\/td>\n3,160<\/span><\/td>\n3,089<\/span><\/td>\n2.3<\/span><\/td>\n<\/tr>\n
Escalade EXT<\/span><\/td>\n200<\/span><\/td>\n137<\/span><\/td>\n46.0<\/span><\/td>\n\u00a0<\/span><\/td>\n973<\/span><\/td>\n672<\/span><\/td>\n44.8<\/span><\/td>\n<\/tr>\n
SRX<\/span><\/td>\n3,744<\/span><\/td>\n3,900<\/span><\/td>\n-4.0<\/span><\/td>\n\u00a0<\/span><\/td>\n20,078<\/span><\/td>\n21,190<\/span><\/td>\n-5.2<\/span><\/td>\n<\/tr>\n
STS<\/span><\/td>\n1<\/span><\/td>\n13<\/span><\/td>\n-92.3<\/span><\/td>\n\u00a0<\/span><\/td>\n3<\/span><\/td>\n120<\/span><\/td>\n-97.5<\/span><\/td>\n<\/tr>\n
XTS<\/span><\/td>\n2,429<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n\u00a0<\/span><\/td>\n12,450<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n<\/tr>\n
Cadillac Total<\/span><\/b><\/td>\n13,808<\/span><\/b><\/td>\n9,871<\/span><\/b><\/td>\n39.9<\/span><\/b><\/td>\n\u00a0<\/span><\/b><\/td>\n69,750<\/span><\/b><\/td>\n50,688<\/span><\/b><\/td>\n37.6<\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Overall Cadillac continues to make good progress compared to the empty line up last year, but at just under 70K cars year to date is behind the class leaders for the first 5 months.\u00a0 In May Mercedes was up 8%, for 27,359 units — so Cadillac needs to double sales to be competitive,<\/p>\n

May Highlights (vs. 2012)<\/b><\/p><\/blockquote>\n