{"id":16289,"date":"2013-05-01T23:11:39","date_gmt":"2013-05-02T04:11:39","guid":{"rendered":"http:\/\/caddyinfo.com\/wordpress\/?p=16289"},"modified":"2013-05-01T23:11:39","modified_gmt":"2013-05-02T04:11:39","slug":"cadillac-april-sales-up-34-in-2013","status":"publish","type":"post","link":"http:\/\/www.caddyinfo.com\/wordpress\/cadillac-april-sales-up-34-in-2013\/","title":{"rendered":"Cadillac April Sales up 34% in 2013"},"content":{"rendered":"

Cadillac sales were up 34% in April, with momentum led by the new models — ATS and XTS.\u00a0 Cadillac SRX sales were actually down 13%, and CTS sales were off 43% as we look for the new 2014 redesign to arrive in the Fall.<\/p>\n

\"Cadillac<\/a>

Cadillac ATS — Theo Johnson tests the brake system on an ATS<\/p><\/div>\n

Cadillac XTS sales at 2,891, and ATS sales at 2,725 took up the slack, pushing Cadillac to 37% increased sales so far for the year.<\/p>\n

ATS sales are still below target — this model should be selling at 5K+ per month.\u00a0 Although it appears at first that ATS is cannibalizing CTS sales, 80%+ of ATS sales are conquests, not former CTS customers.\u00a0 Cadillac is still not getting the ‘goodness’ of the new ATS design and execution in front of their target customers.<\/p>\n\n\n\n\n\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0<\/span><\/td>\nApril<\/span><\/td>\n(Calendar Year-to-Date)<\/span><\/td>\n<\/tr>\n
January – April <\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n2013<\/span><\/td>\n2012<\/span><\/td>\n%Change Volume<\/span><\/td>\n\u00a0<\/span><\/td>\n2013<\/span><\/td>\n2012<\/span><\/td>\n%Change Volume<\/span><\/td>\n<\/tr>\n
ATS<\/span><\/td>\n2,725<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n\u00a0<\/span><\/b><\/td>\n12,475<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n<\/tr>\n
CTS<\/span><\/td>\n2,398<\/span><\/td>\n4,202<\/span><\/td>\n-42.9<\/span><\/td>\n\u00a0<\/span><\/td>\n10,260<\/span><\/td>\n16,276<\/span><\/td>\n-37.0<\/span><\/td>\n<\/tr>\n
DTS<\/span><\/td>\n0<\/span><\/td>\n39<\/span><\/td>\n***.*<\/span><\/td>\n\u00a0<\/span><\/td>\n3<\/span><\/td>\n275<\/span><\/td>\n-98.9<\/span><\/td>\n<\/tr>\n
Escalade<\/span><\/td>\n919<\/span><\/td>\n908<\/span><\/td>\n1.2<\/span><\/td>\n\u00a0<\/span><\/td>\n3,609<\/span><\/td>\n3,914<\/span><\/td>\n-7.8<\/span><\/td>\n<\/tr>\n
Escalade ESV<\/span><\/td>\n619<\/span><\/td>\n543<\/span><\/td>\n14.0<\/span><\/td>\n\u00a0<\/span><\/td>\n2,465<\/span><\/td>\n2,420<\/span><\/td>\n1.9<\/span><\/td>\n<\/tr>\n
Escalade EXT<\/span><\/td>\n199<\/span><\/td>\n141<\/span><\/td>\n41.1<\/span><\/td>\n\u00a0<\/span><\/td>\n773<\/span><\/td>\n535<\/span><\/td>\n44.5<\/span><\/td>\n<\/tr>\n
SRX<\/span><\/td>\n3,478<\/span><\/td>\n3,998<\/span><\/td>\n-13.0<\/span><\/td>\n\u00a0<\/span><\/td>\n16,334<\/span><\/td>\n17,290<\/span><\/td>\n-5.5<\/span><\/td>\n<\/tr>\n
STS<\/span><\/td>\n1<\/span><\/td>\n20<\/span><\/td>\n-95.0<\/span><\/td>\n\u00a0<\/span><\/td>\n2<\/span><\/td>\n107<\/span><\/td>\n-98.1<\/span><\/td>\n<\/tr>\n
XTS<\/span><\/td>\n2,891<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n\u00a0<\/span><\/td>\n10,021<\/span><\/td>\n0<\/span><\/td>\n***.*<\/span><\/td>\n<\/tr>\n
Cadillac Total<\/span><\/b><\/td>\n13,230<\/span><\/b><\/td>\n9,851<\/span><\/b><\/td>\n34.3<\/span><\/b><\/td>\n\u00a0<\/span><\/b><\/td>\n55,942<\/span><\/b><\/td>\n40,817<\/span><\/b><\/td>\n37.1<\/span><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Sales for the Mercedes brand rose 5.8 percent to 23,635 in April, while BMW posted a 10 percent increase to 23,225.\u00a0 Cadillac has a lot of room for improved sales.<\/p>\n

Cadillac was the industry\u2019s fastest-growing brand in the first quarter, and April\u2019s results bring the brand\u2019s year-to-date sales increase to 37 percent.<\/p>\n

Cadillac Press Release:<\/h2>\n

DETROIT<\/b> \u2013 Driven by the popularity of two new cars \u2013 the ATS<\/a> and larger XTS<\/a> \u2013 sales of Cadillac<\/a> luxury sedans are up 109 percent compared to models the brand was selling a year ago. April was the 11th<\/sup> consecutive month of year-over-year retail sales gains.<\/p>\n

Total U.S. sales for Cadillac were up 34 percent for April and 37 percent for the first four months of the year.<\/p>\n

\u201cThe ATS sport sedan and XTS luxury sedan have significantly broadened our portfolio, and are attracting new buyers to Cadillac,\u201d said Chase Hawkins, vice president of Cadillac sales and service. \u201cThis growth is driving market share increases for the overall brand and in specific key segments.\u201d<\/p>\n

The ATS sport sedan continued to bring in new customers from competitors. More than eight in 10 ATS buyers traded in something other than a Cadillac with most non-GM trade-ins coming from BMW, Audi and Lexus.<\/p>\n

The XTS luxury sedan gained nearly a full percentage point of market share in April, despite deep incentive offers from luxury competitors. April was also XTS\u2019s best month for sales to individual customers since its launch.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cadillac sales were up 34% in April, with momentum led by the new models — ATS and XTS.\u00a0 Cadillac SRX sales were actually down 13%, and CTS sales were off 43% as we look for the new 2014 redesign to … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[260],"tags":[],"class_list":["post-16289","post","type-post","status-publish","format-standard","hentry","category-monthly-sales-reports"],"_links":{"self":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/16289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/comments?post=16289"}],"version-history":[{"count":13,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/16289\/revisions"}],"predecessor-version":[{"id":16302,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/16289\/revisions\/16302"}],"wp:attachment":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/media?parent=16289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/categories?post=16289"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/tags?post=16289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}