My continuing stream of unsolicited ideas for Cadillac commercials:<\/p>\n
[group of three auto writers sitting around a table in a booth at a bar\/restaurant, autowriter1, autowriter2, autowriter3, talking cars.\u00a0 Bar is loud.\u00a0\u00a0 Beer all around]<\/p>\n
autowriter1:\u00a0 “So I guess we’ll see some new Cadillac commercials soon.”<\/p>\n
Autowriter2:\u00a0 “If I was Bob Lutz”,<\/p>\n
[autowriter2 shifts to a deep, gravelly imitation of Bob Lutz’ voice|<\/p>\n
Autowriter2: “I’d tell the Branding guys to stop spending all the budget on the talent and the music, and talk about Cadillac performance.\u00a0 I want to hear in the commercial why these are the finest luxury cars made today.\u00a0\u00a0\u00a0 Tell the true <\/strong>story of how we design new Cadillacs.\u00a0 Talk about state of the art suspension, suspension tuning, aerodynamics, powerful and economical engines, leading edge styling.”<\/p>\n [autowriter2 bangs the table]<\/p>\n Autowriter2: “If a luxury car buyer is going to stick their butt in a BMW they need to do so knowing they decided NOT to buy the finest performance luxury car made today!”<\/p>\n [autowriter1 and autowriter3 laugh & cheer]<\/p>\n [Waiter brings over a business card with a note handwritten on the back and hands it to Autowriter2.\u00a0 Zoom in on the Note which reads: “Call me when you get the whole commercial thought out; interesting.\u00a0 -Bob”.\u00a0\u00a0\u00a0 Autowriter2 flips the card to see it is Bob Lutz’ business card.\u00a0 He quickly scans the bar and sees Lutz on the way out the door.<\/p>\n Cue Music, Titles;\u00a0 “Cadillac: We have reinvented the Standard of the World.\u00a0 Come try one.”]<\/p>\n","protected":false},"excerpt":{"rendered":" My continuing stream of unsolicited ideas for Cadillac commercials: [group of three auto writers sitting around a table in a booth at a bar\/restaurant, autowriter1, autowriter2, autowriter3, talking cars.\u00a0 Bar is loud.\u00a0\u00a0 Beer all around] autowriter1:\u00a0 “So I guess we’ll … Continue reading