This is the second in my continuing series of unsolicited commercial ideas for new Cadillac commercials.\u00a0 This one is titled, “The Valet”:<\/p>\n
[Setting:\u00a0 Two young women, Yw1 and Yw2, each twenty-ish, are waiting with a number of people to retrieve Yw2’s car from a valet stand outside a posh restaurant.\u00a0 A Blues Club is next door. Two men are talking near the curb to the side, Driver2, late 20s, an Entrepreneur, dressed in a suit, and Musician1, a musician.\u00a0 WifeofDriver2, late-20s,\u00a0 is standing just behind Yw1 and Yw2, chatting with another couple. The Valet staff includes HeadValet, at a Valet stand, and Valet1, Valet2, Valet3.\u00a0\u00a0 Driver1 is a Mid-30s successful business woman and Mother.]<\/p>\n
[As commercial opens, focus on Yw1 and Yw2.]<\/p>\n
Yw1:\u00a0 “I mean, my Mom drove a Cadillac, and loved it, but my Grandfather drove a Cadillac for goodness sake!\u00a0 I want a luxury car for OUR generation.”<\/p>\n
[Driver1 pulls up to the Valet parking in 2010 SRX.\u00a0 Valet1 runs over and opens the driver door while Driver1 exits the SRX.\u00a0 Valet 2 and Valet3 stop and turn to look at the car and at Driver1]<\/p>\n
Driver1: “Thank you”<\/p>\n
[Driver1 hands the keys of the SRX to Valet1]<\/p>\n
Valet1:\u00a0 “Sweet car.\u00a0 Is this the new SRX with the 2.8L Turbo V6?\u00a0 On\u00a0 the new custom Cadillac platform?”<\/p>\n
Driver1: [smiles]\u00a0 “Yes, I decided to treat myself.”<\/p>\n
Valet1:\u00a0 “Good choice!” as he jumps into the SRX and carefully pulls away<\/p>\n
Headvalet nods to Driver1 as she enters the restaurant.<\/p>\n
[Valet1 drives SRX to park; Valet2 still standing to watch the SRX go by.\u00a0 Quick focus on Valet2 who looks down at the key he is holding, a BMW key, and waits to watch the SRX go by to be parked; then on Valet3 as he realizes he is holding a Cadillac key and runs off to retrieve it from the parked cars]<\/p>\n
[cut; time gap as car pulls over][Valet3 pulls up in a 2010 Cadillac CTS-V.\u00a0 ]<\/p>\n
Driver2 shakes hands with Musician1, and walks over toward the people waiting for the Valets to retrieve their cars.\u00a0 Valet3 is out of the CTS-V, and is now holding the door open on the passenger side.\u00a0\u00a0 Yw1 and Yw2 are both staring, mesmerized at Driver2.<\/p>\n
Headvalet to Driver2:\u00a0 “Sir, your Cadillac…”<\/p>\n
Driver2 –holding his hand out toward the people waiting for their cars — says “Darling, are you ready?”<\/p>\n
Yw1 and Yw2, each mistakenly believing Driver2 is talking to them, both reply “Yes.”<\/p>\n
WifeofDriver2, stepping past Yw1 and Yw2,\u00a0 smiles at them then laughs with Driver2 as she gives him a quick peck on the cheek, then climbs into the CTS-V.\u00a0 Driver2 shrugs at Yw1 and Yw2, then walks around and enters the CTS-V also.<\/p>\n
[cue music, roll titles; Welcome to the Next Generation of Innovation — Cadillac]<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
This is the second in my continuing series of unsolicited commercial ideas for new Cadillac commercials.\u00a0 This one is titled, “The Valet”: [Setting:\u00a0 Two young women, Yw1 and Yw2, each twenty-ish, are waiting with a number of people to retrieve … Continue reading