{"id":1385,"date":"2009-10-18T16:33:40","date_gmt":"2009-10-18T21:33:40","guid":{"rendered":"http:\/\/caddyinfo.com\/wordpress\/?p=1385"},"modified":"2009-10-18T16:45:07","modified_gmt":"2009-10-18T21:45:07","slug":"cadillac-scorecard-keys-to-luxury-automotive-social-media-use-in-2010","status":"publish","type":"post","link":"http:\/\/www.caddyinfo.com\/wordpress\/cadillac-scorecard-keys-to-luxury-automotive-social-media-use-in-2010\/","title":{"rendered":"Cadillac scorecard: Keys to Luxury Automotive Social Media Use in 2010"},"content":{"rendered":"

Forum Strategies & Communications<\/a>, a communications and outreach firm in New York has published a new study entitled “Luxury Auto Brands and Their Presence in Social Media”.<\/p>\n

New Study by Forum Strategies & Communications and MH Group Communications Examines Social Media Presence of Global Luxury Automobile Brands
\n<\/strong>Luxury car makers are not maximizing the full potential of social media in their communications \t\t\t\tefforts, according to a new study announced today by independent New York-based consultancies MH Group \t\t\t\tCommunications and Forum Strategies & Communications.
\nRead the press release ><\/a>
\nRead the study><\/a><\/p><\/blockquote>\n

The study considers Facebook friends, Twitter followers, YouTube channel subscribers & Flickr group members, with a growth-rate factor applied and ranks the various luxury automotive brands in this order:<\/p>\n

1. BMW
\n2. Porsche
\n3. Audi
\n4. Mercedes
\n5. Cadillac
\n6. Lexus
\n7. Acura
\n8. Infiniti
\n9. Lincoln<\/p>\n

The Study goes on to suggest Social Media goals for 2010.<\/p>\n

Here is my scorecard for Cadillac against the “2010 Goals” in the report:<\/p>\n

Twitter: I see General Motors and each division within GM participating on Twitter, so Cadillac<\/a>‘s Twitter efforts should continue and accelerate.\u00a0 As of this writing they have 747 followers for the “official” Cadillac twitter account<\/a>, so plenty of room for improvement there.<\/p>\n

Facebook:\u00a0 Cadillac <\/a>has a presence with 28K fans.\u00a0 There are 4 Cadillac-related groups, but none of them appear to be actually run by Cadillac.\u00a0\u00a0 Cadillac probably needs a ‘friendly takeover’ for the main Cadillac group on Facebook.<\/p>\n

Cadillac has a couple of channels on Youtube,\u00a0 including Cadillac<\/a>, and\u00a0 My Cadillac Story<\/a> , which suggests that more clarity is needed here.<\/p>\n

Flickr : I see a lot of Groups that include Cadillacs, but I don’t know an “official” group for Cadillac on Flickr.\u00a0 Lots of room for improvement here.<\/p>\n

\n

Overall:<\/p>\n

Encourage and improve networking of fan and dealer sites to clearly tie back to the Official site and messaging to minimize “clutter” in the various social media.<\/p>\n

Establish a Cadillac Flickr presence.<\/p>\n

Solicit Dealer network involvement in driving traffic to Cadillac.com and Cadillac on Facebook, Twitter, and other social media.<\/p>\n

Add Social media links on Cadillac.com<\/a> so that fans can receive news and announcements.<\/p>\n","protected":false},"excerpt":{"rendered":"

Forum Strategies & Communications, a communications and outreach firm in New York has published a new study entitled “Luxury Auto Brands and Their Presence in Social Media”. New Study by Forum Strategies & Communications and MH Group Communications Examines Social … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,18,6],"tags":[7,206,205,858],"class_list":["post-1385","post","type-post","status-publish","format-standard","hentry","category-cadillac-news","category-gm-news","category-site-info-news","tag-cadillac","tag-facebook","tag-flickr","tag-twitter"],"_links":{"self":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":25,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"predecessor-version":[{"id":1410,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/posts\/1385\/revisions\/1410"}],"wp:attachment":[{"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.caddyinfo.com\/wordpress\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}