Cadillac’s January 2012 sales numbers are challenged.\u00a0 Down 29% from last year, but let’s examine why.<\/p>\n
So the continued SRX sales are a relief from the otherwise poor news.<\/p>\n
In late spring, Cadillac will launch its new XTS large sedan and in late summer, its new ATS luxury sports sedan.<\/p><\/blockquote>\n
Is the XTS on the way this summer?\u00a0 Yes.\u00a0 Will it drive sales?\u00a0 Maybe 2K\/month if successful.<\/p>\n
Is the ATS on the way in the autumn?\u00a0 Yes.\u00a0 Will it drive sales?\u00a0 Probably — Cadillac needs to move 7k\/month to get to 3-Series numbers, and the standard ATS should be a price leader for Cadillac.<\/p>\n
\n
\n \n\n \n \n \n \n \n \n \n <\/colgroup>\n \n
\n<\/span><\/td>\nJanuary \u00a0<\/span><\/td>\n (Calendar Year-to-Date)<\/span><\/td>\n<\/tr>\n \n January –\u00a0 January \u00a0<\/span><\/td>\n<\/tr>\n \n
\n<\/span><\/td>\n2012<\/span><\/td>\n 2011<\/span><\/td>\n %Change Volume<\/span><\/td>\n
\n<\/span><\/td>\n2012<\/span><\/td>\n 2011<\/span><\/td>\n %Change Volume<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n CTS<\/span><\/td>\n 3,019<\/span><\/td>\n 4,362<\/span><\/td>\n -30.8<\/span><\/td>\n
\n<\/span><\/td>\n3,019<\/span><\/td>\n 4,362<\/span><\/td>\n -30.8<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n DTS<\/span><\/td>\n 89<\/span><\/td>\n 1,365<\/span><\/td>\n -93.5<\/span><\/td>\n
\n<\/span><\/td>\n89<\/span><\/td>\n 1,365<\/span><\/td>\n -93.5<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n Escalade<\/span><\/td>\n 985<\/span><\/td>\n 1,514<\/span><\/td>\n -34.9<\/span><\/td>\n
\n<\/span><\/td>\n985<\/span><\/td>\n 1,514<\/span><\/td>\n -34.9<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n Escalade ESV<\/span><\/td>\n 531<\/span><\/td>\n 592<\/span><\/td>\n -10.3<\/span><\/td>\n
\n<\/span><\/td>\n531<\/span><\/td>\n 592<\/span><\/td>\n -10.3<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n Escalade EXT<\/span><\/td>\n 108<\/span><\/td>\n 153<\/span><\/td>\n -29.4<\/span><\/td>\n
\n<\/span><\/td>\n108<\/span><\/td>\n 153<\/span><\/td>\n -29.4<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n SRX<\/span><\/td>\n 4,166<\/span><\/td>\n 4,236<\/span><\/td>\n -1.7<\/span><\/td>\n
\n<\/span><\/td>\n4,166<\/span><\/td>\n 4,236<\/span><\/td>\n -1.7<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n STS<\/span><\/td>\n 26<\/span><\/td>\n 359<\/span><\/td>\n -92.8<\/span><\/td>\n
\n<\/span><\/td>\n26<\/span><\/td>\n 359<\/span><\/td>\n -92.8<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n XLR<\/span><\/td>\n 0<\/span><\/td>\n -1<\/span><\/td>\n ***.*<\/span><\/td>\n
\n<\/span><\/td>\n0<\/span><\/td>\n -1<\/span><\/td>\n ***.*<\/span><\/td>\n
\n<\/span><\/td>\n<\/tr>\n\n Cadillac Total<\/span><\/strong><\/td>\n 8,924<\/span><\/strong><\/td>\n 12,580<\/span><\/strong><\/td>\n -29.1<\/span><\/strong><\/td>\n
\n<\/span><\/strong><\/td>\n8,924<\/span><\/strong><\/td>\n 12,580<\/span><\/strong><\/td>\n -29.1<\/span><\/strong><\/td>\n
\n<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nSo what does the bad news mean? No mention of fleet sales in 2010 vs 2011 in the release.<\/p>\n
The big question is, how can Cadillac sell 4K\/month of the current CTS until the redesign next year?<\/p>\n","protected":false},"excerpt":{"rendered":"
Cadillac’s January 2012 sales numbers are challenged.\u00a0 Down 29% from last year, but let’s examine why. CTS sales — down from 4K to 3K.\u00a0 Why?\u00a0 There is a new CTS commercial, but certainly doesn’t appear to be helping sell cars. … Continue reading