Overall Cadillac sales were down 12% in Oct 2011 as compared to Oct 2010. The disappearance of the Cadillac DTS from the showroom made the primary difference in sales from last year; add in those 1.3K sales and this year would be flat to last year. To keep some perspective, Oct 2010 was a strong month, up 15% from 2009.
The Cadillac SRX sales were the highlight, at 4.9K units for the month, up 12.7% overall or 17% per sales day. CTS sales were strong although down somewhat from 2010 at 3.9K units for the month vs 4.2K last year.
Table
October | (Calendar Year-to-Date) | ||||||||
January – October | |||||||||
2011 | 2010 | % Chg Volume | %Chg per S/D | 2011 | 2010 | %Chg Volume | |||
Selling Days (S/D) | 26 | 27 | |||||||
CTS | 3,918 | 4,242 | -7.6 | -4.1 | 45,818 | 36,758 | 24.6 | ||
DTS | 404 | 1,731 | -76.7 | -75.8 | 11,159 | 15,718 | -29.0 | ||
Escalade | 1,424 | 1,432 | -0.6 | 3.3 | 11,915 | 12,485 | -4.6 | ||
Escalade ESV | 722 | 951 | -24.1 | -21.2 | 6,492 | 6,649 | -2.4 | ||
Escalade EXT | 163 | 243 | -32.9 | -30.3 | 1,578 | 1,619 | -2.5 | ||
SRX | 4,984 | 4,423 | 12.7 | 17.0 | 44,845 | 41,153 | 9.0 | ||
STS | 180 | 364 | -50.5 | -48.6 | 3,166 | 3,837 | -17.5 | ||
XLR | 0 | 7 | ***.* | ***.* | 12 | 187 | -93.6 | ||
Cadillac Total | 11,795 | 13,393 | -11.9 | -8.5 | 124,985 | 118,406 | 5.6 |
Summary: Arrival of the Cadillac XTS and ATS in the summer and Autumn of 2012 should rapidly improve Cadillac sales.