Cadillac sales in April 2011 were up 16% over last April on strong CTS and SRX sales. CTS topped 4K again in April, up 28.7% year over year. SRX sales also topped 4K per month, and were up 12%, further extending strong sales last year. DTS & STS sales soldiered along, although Escalade sales flagged in the face of rising gas prices.
The press summary (below) notes that CTS retail sales were up a nice 52%, which means that April 2010 sales had a large rental component that has been replaced in 2011 with higher margin retail CTS sales. Also interesting is that the CTS Coupe is driving CTS sales.
April | (Calendar Year-to-Date) | ||||||||
January – April | |||||||||
2011 | 2010 | % Chg Volume | %Chg per S/D | 2011 | 2010 | %Chg Volume | |||
Selling Days (S/D) | 27 | 26 | |||||||
CTS | 4,220 | 3,278 | 28.7 | 24.0 | 18,519 | 11,403 | 62.4 | ||
DTS | 1,906 | 1,785 | 6.8 | 2.8 | 6,363 | 5,160 | 23.3 | ||
Escalade | 970 | 1,250 | -22.4 | -25.3 | 4,964 | 5,174 | -4.1 | ||
Escalade ESV | 628 | 602 | 4.3 | 0.5 | 2,608 | 2,216 | 17.7 | ||
Escalade EXT | 135 | 148 | -8.8 | -12.2 | 604 | 530 | 14.0 | ||
SRX | 4,380 | 3,904 | 12.2 | 8.0 | 18,339 | 14,770 | 24.2 | ||
STS | 887 | 330 | 168.8 | 158.8 | 2,240 | 1,295 | 73.0 | ||
XLR | 1 | 20 | -95.0 | -95.2 | 2 | 121 | -98.3 | ||
Cadillac Total | 13,127 | 11,317 | 16.0 | 11.7 | 53,639 | 40,669 | 31.9 |
Press Release Summary:
Cadillac: Cadillac reported total sales of 13,127 for April – 16 percent higher than last April, with retail sales increasing 25 percent. April was the 15th consecutive month of year-over-year total and retail sales gains. CTS retail sales continued to set the pace, rising 52 percent, driven by strong demand for the CTS Coupe