DETROIT – Thirty-five years ago, Bose and Cadillac defined premium automotive audio, forever changing how people listen to music in a vehicle. Now Bose is introducing its most advanced and highest-performing automotive sound system – the Bose® Panaray® system, designed exclusively for the Cadillac CT6 sedan.

The 2016 CT6 is a first in its segment, combining the prestige and technology of a range-topping vehicle with the dynamics and efficiency of a smaller one. The Panaray system marks the global debut of Bose Automotive’s new line of “Advanced Technology Series” sound systems, integrating technologies and design elements from Bose home entertainment and professional audio products to deliver unprecedented performance in a car.

“We asked Bose to create something truly special for this new vehicle: an unbounded sound system, providing an audio experience unmatched in any other luxury automobile,” said Travis Hester, Cadillac CT6 executive chief engineer. “Cadillac CT6 customers will be elated by what they hear and feel when they switch on the Bose Panaray system.”

The Bose® Panaray® system reproduces music with more clarity, precision and deep bass than any system preceding it. It combines advanced, proprietary Bose digital signal processing with 34 speakers – nearly all measuring less than four inches (100mm) in diameter – strategically positioned throughout the Cadillac CT6 cabin.

“There are no short-cuts to this kind of performance,” said Marc Mansell, vice president, Bose Automotive Systems Division. “The Bose Panaray system uses a bold design architecture, and it was made possible by continuous, relentless research. That’s how we established the category with Cadillac over three decades ago. We were obsessed with performance then, and we still are.”